• Adding OTT/CTV To Movie, TV Show Promo Campaigns Pays
    Analyses of Comcast client campaigns promoting movies and TV shows also provide insights about optimal campaign lengths and numbers of creative versions.
  • Apple TV+ Beating Disney+ In Growth Rate Among Affluent Millennials
    Acxiom consumer research suggests that Apple and other services may have an opportunity with some consumer segments that could be reaching maximum penetration with Disney+.
  • 60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services
    MVPDs need to offer video streaming and other advanced features as value-addeds to help stem the accelerating rate of pay-TV cancellations, new Parks Associates consumer research finds.
  • TikTok User Activity Far Outpaces Other Social Apps', Trumps Facebook In U.S.
    TikTok's monthly consumption per user nearly doubled in 2020, growing by 94.1% year-over-year across 16 countries, including the U.S.