Over-the-top services can play nicely in the pay-TV services sandbox. That's the finding in a new GfK report on the use of digital media players like Apple TV, Chromecast and Roku.
With social media and Facebook under the microscope for its role in the news lately, an interesting new report reveals the depth of the impact of social video on brands.
Cord-cutting and cord-shaving could become the norm for a little less than half of pay-TV customers next year. That's a bold estimate, but given the growth in streaming services, it's not out of the realm of possibility. A research report from FocusVision and Zanthus found that 41% of 1,000 cable customers surveyed plan to snip the cable cord or cut back significantly in the year ahead.
The big three streaming services continue to dominate the over-the-top market, but a host of mid-size and smaller players are gaining traction. Netflix, Amazon Prime and Hulu are the most popular streaming video services, based on sheer number of subscribers, but the market is widening, according to a new survey from Parks Associates.