• Header Bidding Driving Publishers' Video Monetization Strategies
    Publishers report that programmatic -- and header bidding in particular -- are key as they push to optimize their video advertising across all platforms. Mobile and CTV/OTT are viewed as the fastest-growth opportunities, despite app development challenges.
  • Millennials Favor Facebook, Instagram; TikTok Is Least-Used
    Millennials -- particularly women -- are heavy Instagram users, but like other age groups, Facebook is their most-used platform. Seventy percent use Facebook daily vs. 70% for Instagram and 66% for YouTube. Just 28% use TikTok daily.
  • Q4 Streaming Hours Up 58% YoY, Social's Importance Grows In News, Sports Views
    Streaming hours were up 58% globally and up 63% in the Americas in the period, and 24% of all streaming time took place on mobile devices, reports Conviva.