by Karlene Lukovitz on Sep 29, 11:03 AM
In the latest development in targeting and retargeting ads across previously siloed media, Accretive Media says it can identify targeted consumers who saw an ad on its outdoor screens, then let the brand deliver a follow-up ad on their home CTV screens.
by Karlene Lukovitz on Sep 22, 10:33 AM
A study of six ad-supported streamers graded YouTube TV best and Sling TV worst when it comes to political ad factors including transparency, targeting and potential for abuse.
by Karlene Lukovitz on Sep 15, 10:08 AM
Not surprisingly, computers lost share to smartphones and CTV. And CTV, while still commanding small shares, showed the largest growth percentages.
by Karlene Lukovitz on Sep 8, 10:44 AM
Mobile and cloud gaming -- and subscriptions -- will drive growth, even as revenue from stand-alone game purchases declines, says Juniper Research.
by Karlene Lukovitz on Sep 1, 7:42 AM
In comparison, in 2018, 69% reported subscribing to Netflix, Amazon Prime or Hulu, reports Leichtman Research Group. And 40% of U.S. adults now stream an SVOD daily.
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