New streamers Paramount+ and HBO Max saw large gains in purchase consideration intent in a year that saw muted growth on that indicator, due to the pandemic dynamics, reports Morning Consult.
Although commercial and public service broadcasters' content spend remained below 2019 levels, SVODs upped their spend by 20% vs. 2020 and 50% versus 2019.
Spectrum Internet subscribers are being offered nine months of free access to Premium, the limited-ads version of Peacock.
The lawmakers urged the DoJ to "conduct a thorough review of this transaction to ensure that it does not harm American consumers and workers by illegally harming competition." AT&T CEO John Stankey minimized the news, saying such challenges are par for the course.
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