That's up from 44% in 2020, reports Innovid.

Follow-up study supports 40% CTV investment "rule"; Samsung smart-TV viewers watching more AVOD than SVOD for first time

In the first two quarters, ecommerce retailers spent $48.4 million on TikTok ads -- up 231% versus the previous 181 days' spending.

Sling TV had the fewest net installs among SVODs compared during the May-July period.