If Apple TV+ becomes part of an ongoing, auto-renewed package of Apple devices and services, the model could well be more lucrative than rival streamers', which are dependent on high-churn subs and economy-dependent advertising.
By comparison, average daily consumption of linear rose 3% on average, and 3% in North America.
Can a combined app offer benefits sufficient to attract enough new subscribers without bottom-rung pricing and/or alienating the two very different existing subscriber bases?
Share of time averages 54% for short-form video and 46% for TV content, a new study finds.
Netflix's new $15.50 price is also just shy of the $16 highest-acceptable price, per new Morning Consult consumer research.
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