More marketers are harnessing cross-platform data in TV and video buys. Ad software provider Videology said the number of video campaigns in the United States that relied on an integration of TV data into digital video marketing more than doubled year over year. That comes from an analysis of campaigns run through Videology in the fourth quarter.
Ready for the mobile gold rush? Of course you are. Though truth be told, the pending growth in mobile video may be more like an avalanche. Cisco's newest report predicts massive upticks in the mobile video sector in the next few years.
Streaming on-demand services now reach a majority of U.S homes. About 57% of U.S. households subscribe to over-the-top services from Netflix, Amazon Prime or Hulu, and nearly half of all adults stream from those services on a monthly basis, according to a new survey
Facebook is bullish on the potential of video advertising, and its focus will likely drive even more brands into the video ad fray this year -- with good reason. The company has said that users are watching 100 million hours of video daily on the social network. On its most recent earnings call in late January, the company encouraged marketers to experiment with its video ads, from short form to sound-off to longer ones.