• Shoppable Video Promises New Brand Opportunities
    TikTok and other social platforms are pushing quickly into shoppable content capabilities, opening new vistas for brand promotion and, of course, actual sales.
  • Verizon Media's Ivan Markman On 2020's Major Video Trends
    The chief business officer sees AVOD starting to gain advantage in an "all out war" with SVOD, big growth in user-initiated formats, a continuing explosion of native advertising, and unprecedented demand for trusted content.
  • Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku Intensifies
    The removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic buying service means only The Trade Desk and Amazon's own DSP have access to Fire TV's inventory.
  • Comcast CFO: Peacock Has Five-Year Break-Even Plan, AVOD Model Focus
    Michael Cavanagh says the plan includes $2 billion in investments (including "meaningful marketing") in the first two years, and confirms a core AVOD model, but free to consumers only in "certain circumstances."
  • Netflix Gains Access To 300M Global Pay-TV Homes Via 'Onboarding' Deals
    Set-top-box integration deals with more than 100 big pay-TV operators around the world have made Netflix an option in many major global markets -- a still-growing prospect pool that's a powerful weapon in its drive to continue rapid global growth.