The latest Hub video monetization study also finds viewers' estimates of their total TV spending and what they think is a "reasonable" amount to spend on TV are both declining, and just 20% say they're willing to pay to share accounts.
The mid-Atlantic leads in growth, with a projected 53% CAGR between 2020 and 2022, reports BIA Advisory Services.
In April, free-trial offers were the No. 1 reason cited by SVOD users for signing up for a service, in an NPD survey.
Recently, I poked around on my iPad for a movie I had been watching the evening before, wanting to take up where I'd left off. No luck.
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