About half of U.S. viewers report that streaming ads have prompted them to search for a product and/or visit a website, in LG Ads Solutions survey.

Popular metaverse-hosted games like Roblox are "gateways" to the metaverse for kids under 12, according to a new survey.

The unveiling of easy profile transfers, combined with the coming ad-supported tier, are also helping Netflix boost its stock price in advance of today's quarterly earnings report.

About half of Gen Z consumers also say they would like interactive features while watching live televised events.

The increasingly fragmented streaming environment has accelerated an already serious problem.