As more consumers sign up for over-the-top services, content providers are the best positioned players in the media business to capitalize on new opportunities. That's the conclusion of a report from Fitch Ratings analyzing who stands to benefit from the current shifts in video consumption.
In 2016, online video was driven by news, news, and more news. With a presidential election as well as the Olympics fueling demand, consumers gobbled up online video, according to a new report from FreeWheel.
More than three-quarters of consumers watch online video weekly, with a little more than half of consumers tuning in more than two hours every week. Habits beyond that vary widely from demographic to demographic. Men are more avid viewers, with 58% watching more than two hours per week, compared with 44% of women who do so that often, according to a new report from Limelight Networks assessing the state of online video via a survey of U.S. and U.K. users.
We've found that the combination of a documentary-style approach with creative storytelling aiming to address social issues relevant to the brand's audience ultimately drives high viewership and social sharing. But what is the appeal of this format, and is it a sustainable method that will continue to capture viewer attention?
The mobile phone as a viewing device is growing by leaps, bounds and tall buildings too, according to new data from Ooyala shared in its just-released Global Video Index report.
The reach of SVOD should easily crest the 100 million home mark this year in North America, according to new figures from Digital TV Research. The firm predicts the number of SVOD households will land at 112 million by the end of 2016, an increase of 19 million from a year ago. Look for that number to rise to 138 million by 2021.