Commentary

Number of SVOD Subscriptions To Outpace Homes

The reach of SVOD should easily crest the 100 million home mark this year in North America,  according to new figuresfrom Digital TV Research. The firm predicts the number of SVOD households will land at 112 million by the end of 2016, an increase of 19 million from a year ago. Look for that number to rise to 138 million by 2021.

Since many homes sign up for more than one service, in time that means subscriptions will outpace homes. By 2021, there will be 117 million TV homes in North America, accounting for those 138 million subscriptions.

In the United States, Digital TV Research estimates that U.S. homes will shell out for 1.5 services each on average by 2021. Specifically, this country will count 127 million SVOD subscriptions by 2021, with 84 million as “primary” and 43 million deemed “secondary.”

Amazon Prime video will drive much of the growth, with the number of its U.S. subscribers hitting 49 million by 2021, up from 30 million last year, the report said.

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As streaming TV use rises, so will the number of connected TV homes. In the U.S., this figure should rise more than 20% this year, and will grow through the next four years, though at a slower pace, according to a related eMarketer report. In its research, eMarketer said the number of connected TV users should exceed 181.8 million this year, then blast past 202 million by 2020.

1 comment about "Number of SVOD Subscriptions To Outpace Homes".
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  1. Ed Papazian from Media Dynamics, December 5, 2016 at 8:03 a.m.

    These projections seem a tad inflated and contradict what Nielsen is telling us. Assuming that the numbers are correct, are we referring to SVOD enabled homes, not those who use these services on a fairly regular basis?For example, how many of Amazon Prime video "subs" actually watch one or more videos supplied by Amazon in a typical week? And how often do they watch?

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