Young adults are most likely to cut back on these services, a survey finds.

Survey suggests strong preference for ad-supported VODs regardless of income levels, age, methods of streaming access.

Netflix has commissioned originals from 44 markets year-to-date, far eclipsing its rivals' international efforts.

Netflix has dropped from first to fourth in overall satisfaction. Among ad-supported streamers, HBO Max gets the highest marks, and Hulu the lowest

Eliminating delivery to TVs that are actually turned off also improves engagement, brand awareness and favorability, per an A/B test conducted by DoubleVerify.