by Karlene Lukovitz on Jul 27, 7:19 AM
Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices.
by Karlene Lukovitz on Jul 20, 12:40 PM
The partnership adds combat sports to the ad-supported B2B streamer's mix of entertainment, lifestyle, nature and other sports short-form video, streamed in 13,000 bars, hotels, QSRs and other venues.
by Karlene Lukovitz on Jul 13, 9:05 AM
A Samsung Ads analysis of data from its 45-million-plus U.S. smart TVs and third-party data shows that allocating at least 40% of TV budgets to AVOD and the rest to linear achieves an optimal reach balance between viewers who are mostly streamers and those who are mostly linear watchers.
by Karlene Lukovitz on Jul 6, 8:32 AM
Sensical, from the for-profit arm of Common Sense Media, says its experts review every video and ad, as well as classify and organize all content by three age brackets.
To read more articles use the ARCHIVE function on this page.