Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices.
The partnership adds combat sports to the ad-supported B2B streamer's mix of entertainment, lifestyle, nature and other sports short-form video, streamed in 13,000 bars, hotels, QSRs and other venues.
A Samsung Ads analysis of data from its 45-million-plus U.S. smart TVs and third-party data shows that allocating at least 40% of TV budgets to AVOD and the rest to linear achieves an optimal reach balance between viewers who are mostly streamers and those who are mostly linear watchers.
Sensical, from the for-profit arm of Common Sense Media, says its experts review every video and ad, as well as classify and organize all content by three age brackets.
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