The fake content identified included screensaver channels, photo widgets, games and mobile pretending to be CTV streaming content, per a Peer39 analysis.
New tech requirements and revenue terms being implemented by giants like Roku and Samsung exemplify the streaming business's rapidly evolving power structure.
Four FASTs from the now mostly digital parent of Reader's Digest are part of FuboTV's rapid FAST expansion to diversify its revenue base.
The inventory and buying options available to marketers on AVODs and FASTs continue to expand at a rapid clip.
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