More pay TV consumers are unhappy with their service than they were a few years ago. Also, many broadband consumers don't even use traditional TV service. These are among the top-level findings from a pair of new studies that shed light on consumer behavior and attitudes to both traditional TV and to over-the-top service.
Mobile video now comprises the majority of video views. About 54% of video views worldwide originate on mobile devices, according to Ooyala's Global Video Index for the fourth quarter of 2016.
Despite the conventional wisdom, Millennials are actually less likely to skip TV ads. That's the finding of a new report from Nielsen, detailing video viewing behavior of the younger generation when it comes to TV.
Mobile phones and desktops are neck-and-neck when it comes to video viewing. More than half, or about 57%, of consumers around the world watch videos on their mobile phones every day. That's on par with the 58% of consumers who are checking out videos on their computer, according to AOL's State of the Video Industry Global Research Study.