Amazon Prime Video will reach 265 million subscriptions globally by 2028 — only 12 million fewer than Netflix's projected 277 million, according to the latest forecast from Digital TV Research.
Disney+ is projected to add 57 million subscribers over the five-year period, to reach 222 million.
But Netflix’s projected 46 million additions will be enough to keep it ahead of Disney+ by 55 million subscribers, and Prime Video’s total will surpass Disney+’s by 43 million.
Prime Video comes with Amazon Prime memberships, which reached more than 200 million last year.
Combined global subscriptions for major subscription video-on-demand (SVOD) services, including Netflix, Prime Video, Disney+, Paramount+, HBO Max, Apple TV+ and others, are projected to increase by 400 million between 2022 and 2028, to reach 1.76 billion.
By 2028, 24 countries will each have more than 24 million SVOD subscribers.
Six U.S.-based platforms will have 972 million SVOD subscribers by 2028, or 55% of the world’s total — up from 711 million in 2022.
Much of this rapid growth will come from the younger platforms completing their global rollouts.
All in all, the projections point to plenty of room for growth for SVODs in the years ahead, at least on a global basis, notes the report.