- Amazon Cranking Up More Commercial Time On Prime Video: Good News?
TV Watch, Wayne Friedman - Friday, October 4, 2024
Amazon pulled in $1.8 billion at an upfront event in September f ...
- Amazon's New 'Buy It Now' Retail Brand Gets Boost From TV Show
TVBlog, Adam Buckman - Wednesday, October 2, 2024
An upcoming Amazon Prime show will award entrepreneurs prime placement on Ama ...
- New California Law Requires Sellers To Warn That Digital Purchases Might Vanish
MediaDailyNews, Wendy Davis - Friday, September 27, 2024
California Governor Gavin Newsom has signed a bill aimed at informing consume ...
- Streamers Now 'First Stop' For Consumers
Advanced TV Insider, Wayne Friedman - Wednesday, September 18, 2024
Nearly half of respondents say their "first stop" destination is one ...
- Judge Throws Out Prime Video Users' Privacy Claims Against Amazon
MediaDailyNews, Wendy Davis - Friday, September 6, 2024
Siding with Amazon, a federal judge has dismissed claims that the compa ...
- New NFL Season: 49% Of Games On Streaming, 7% Exclusively
Television News Daily, Wayne Friedman - Friday, September 6, 2024
Linear TV networks will have 42% (114 games) of all NFL gam ...
- Amazon's Media Agency Review: What Does It Mean For Future Upfront Deals?
TV Watch, Wayne Friedman - Thursday, August 29, 2024
Amazon reportedly pulls in $46.9 billion a year in overall global advertisin ...
- Amazon Prime Video's Switch To Ads Drives Down Ad-Free Video
Research Intelligencer, Robert Williams - Monday, August 12, 2024
Because many Prime Video viewers consider the service to be "free," th ...
- Premium Streamers Provide Best 'Ad Experience,' MVPDs Have The Worst: Study
Advanced TV Insider, Wayne Friedman - Wednesday, July 31, 2024
A new Hub Research Entertainment survey finds 53% of respondents view advertisi ...
- Batman Vs. Penguin Never Gets Old In Amazon's 'Caped Crusader'
TVBlog, Adam Buckman - Wednesday, July 31, 2024
In the premiere episode of "Batman: Caped Crusader," Batman's arch foe ...
- Influencers Migrate From Social Media To TV For New Talk Show
TVBlog, Adam Buckman - Monday, July 29, 2024
As a member of an influencer-proof generation, I have never studied t ...
- Amazon Prime Subscribers Battle Company Over Video Privacy
MediaDailyNews, Wendy Davis - Thursday, July 25, 2024
"Once consumers are in the Amazon system, Amazon amasses data profiles f ...
- NBA Strikes $77B Rights Deals, Rejects WBD 'Match' Offer
Television News Daily, Wayne Friedman - Thursday, July 25, 2024
On Wednesday, as expected, the NBA finalized deals with Walt Disney, NB ...
- Streaming Viewing Estimate: Flat To Slight Gains Through 2026
Television News Daily, Wayne Friedman - Tuesday, July 9, 2024
Peacock will be the exception to projections of flat to slight grow ...
- Streaming Original TV Content Ticks Up In Q1: Analyst
Advanced TV Insider, Wayne Friedman - Wednesday, July 3, 2024
Netflix is estimated to have given the "green light" in Q1 ...
- How To Max Out Amazon Prime Day
MediaDailyNews, Julie Spear - Monday, July 1, 2024
Brands and marketers should Use Amazon Marketing Cloud to refine their audienc ...
- Analyst Projects CPM Declines For Linear, Streaming Upfronts
Television News Daily, Wayne Friedman - Thursday, June 27, 2024
The total U.S. TV ad marketplace will inch up less than ...
- Amazon Battles Prime Video Users Over Privacy Claims
MediaDailyNews, Wendy Davis - Tuesday, June 25, 2024
Amazon has asked a judge to dismiss claims that it violates Pri ...
- Amazon Upfront Content Coup: Streaming-Only 'Jeopardy!' Spinoff
TVBlog, Adam Buckman - Wednesday, May 22, 2024
The latest plan to extend the "Jeopardy!" brand beyond the confines ...
- When Will The Streaming Walled Gardens Get Some Peepholes?
TV Watch, Wayne Friedman - Tuesday, May 21, 2024
Do we get a clearer picture of what Prime Video is a ...
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Total day viewing for all streaming platforms for age 2+ slipped ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...
- Amazon Ads Expands Prime Video Interactive Ad Formats
Television News Daily, Wayne Friedman - Tuesday, May 7, 2024
With Amazon Ads' new interactive TV ad format, viewers can shop multip ...
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
Advanced TV Insider, Wayne Friedman - Thursday, April 25, 2024
As competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- Upfront Scorecard: Three Down, 11 To Go
TVBlog, Adam Buckman - Tuesday, April 23, 2024
For those who like scorecards, here is how the Upfront season ...
- Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?
TV Watch, Wayne Friedman - Wednesday, April 17, 2024
Upfront TV media buyers expect a soft overall marketplace again, according ...
- Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising
Television News Daily, Wayne Friedman - Friday, April 12, 2024
Bhatia will oversee Amazon's TV ad business including live sports, Amazon Freeve ...
- After Nuclear War, The 'Fallout' Future Looks Grim
TVBlog, Adam Buckman - Wednesday, April 10, 2024
We are a little more than three months into 2024 and Pri ...
- Streamers' National TV Marketing Dips 20% In Q1
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Streaming marketing on national paid and promotional TV networks continues to s ...
- Prime Video Consumers Can Proceed With Claims Over 'Buy' Button
MediaDailyNews, Wendy Davis - Monday, March 18, 2024
Amazon must face claims that it violated consumer protection laws in thr ...