Tag results for "forecast"
- Worldwide Online Video Consumption, Advertising To Rise By One-FifthA new report forecasts that online video viewing around the world will ...
- Mobile, Social Drive Local Media GrowthLocal media spend is estimated to reach $174 billion by 2021. But ...
- Addressable TV, Programmatic Ad Spends To Grow At Double DigitsAd spending for addressable TV and programmatic TV (PTV) is expected to ...
- VW, Subaru, Nissan Expected To Gain Market ShareWith the market down in 2017, automakers are fighting for sales and ...
- Forecast: Internet Video To See Continued Growth, Traditional TV Registers Ad DeclinesAnalysis from MoffettNathanson, based on Magna Global estimates, forecasts that U.S. Internet/online ...
- By 2021, One-Third Of TV Homes Will Carry Nontraditional ServicesHomes with nontraditional TV packages are estimated to grow to around 44 ...
- Perfect Storm -- Brexit And Cost-Conscious Brands Slow Down Ad GrowthUncertainty and cost-cutting means there is still growth there -- but it's ...
- Zenith Downgrades Global, NA, Ad Growth OutlookZenith is the third agency to issue a downgrade in its ad ...
- Local TV Station Retrans Revs Climb, But Slow Rise For Digital Ads This year, local TV stations will pull in gross retransmission revenue equating ...
- Dentsu Aegis Second Big Shop To Downgrade 2017 Ad ExpansionA day after Interpublic's Magna Global unit revised its 2017 ad outlook ...
- IPG's Magna Slashes 2017 Ad Expansion: Cites 'Slowdown,' Weak Economic IndicatorsThe U.S. ad economy is expanding at a much slower rate than ...
- Snapchat's Growth Dips As Competitive Pressures MountThe rate at which people are downloading the app has dropped by ...
- While TV Ads Dip, Internet Ad Rates SoarHigher-than-expected Internet advertising business in 2017 will more than compensate for TV ...
- Traditional TV Advertising Registers Little Near-Term Growth TV's compounded growth rate will inch up 1.3% to $75.2 billion by ...
- Zenith: Traditional Channels Still Dominate Media Consumption That said, traditional media usage continues to decline, according to a new ...
- Mobile Internet Continues To Expand, Drives Incremental Use Of All MediaMobile Internet usage now represents more than a quarter of the total ...
- Worldwide Pay TV To Gain Subscribers, Revenues Remain FlatSubscriptions for the 522 operators are expected to increase to 963 million ...
- BIA/Kelsey Estimates Local Ad Spending In California To Reach $18.5B In 2017 The key vertical markets of retail, automotive and general services will collectively ...
- Total TV Station Revs Forecast To Dip In 2017, Digital Rises BIA/Kelsey expects traditional linear TV advertising to drop 4.1% to $19.8 billion ...
- Internet Will Surpass Print, TV, In Luxury Spending In 2018Although print is currently the top channel for luxury advertising -- accounting ...
- Upscale Is Up Again: Luxury Ad Market Expanding 2.9%Ad spending on "luxury" category products and services is on track to ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be ProgrammaticDespite the fact that programmatic media and ad tech, in general, have ...
- Ad Revenue Growth Predicted To Rise 3.7% In 2017, Digital Will SoarGlobal ad growth will slow in 2017 to 3.7%, with total advertising ...
- Consumers Forecast To Spend $139 Billion On Apps By 2021Due to increasing global app installs in Google Play and third-party Android ...
- Pinterest Is Gaining The One Thing Facebook Is LosingeMarketer's forecast suggests that Pinterest will gain ground with every age group ...
- U.S. Remains Primary Ad Growth Engine, Internet Surpasses TVThe U.S. will remain the primary engine driving the global ad economy ...
- SMBs Working In Their Company Or On Their Company?95% of business owners have a positive outlook going into 2017. While ...
- Mobile Search Key To Google's Continued Market DominanceGoogle will soak up the lion's share (40.7%) of domestic digital ad ...
- Publishing To See Continued Declines In Ad RevsMoody's predicts ad revenue will fall faster than publishers can cut costs ...
- U.S. Advertising Sees Slight Uptick In Growth U.S. advertising will grow at a rate of 2.5% -- up from ...
