Tag results for "forecast"
- Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst"[There is] ongoing softness in direct response advertising at the company's F ...
- Magna Downgrades Ad Outlook For 2023But overall, Magna's chief forecaster Vincent Letang is optimistic about the full-ye ...
- U.S. Ad Market Falls For 8th Consecutive Month In FebruaryThe decline once again reflects tough comparisons with year-ago results, according ...
- Ad Media Revenue To Reach $326B In 2023: MagnaMagna anticipates all media ad revenues to increase by 3.4% in 20 ...
- Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?Will TV marketers and TV programming execs need to make major chang ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: AnalystMoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges CitedGlobal spending is projected to rise 5.3% to $1.651 trillion this yea ...
- Publicis Reports Strong Organic Growth, Meta Shows ImprovementMore mixed signals for advertising growth trends, albeit largely positive ones, fr ...
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession"It keeps telling me the answer is all lower funnel stuff, n ...
- Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital MediaFull-year 2023 is projected to see ad-revenue results for major TV-based compani ...
- NBCU CEO's Ad Outlook: 'Stabilized,' But Still Weak For Early 2023"There are parts of the market that are really doing well ...
- American Honda Aims For 20%-25% Sales IncreaseAcura will be tip of the spear for digitalization at American Hond ...
- Ad-Buy Data Lags Agency Consensus By Wide MarginA MediaPost analysis of unweighted monthly Standard Media Index data, shows U. ...
- Media Agency Holding Company of the Year: GroupMThis most likely is the most anticlimactic Agency of The Year awa ...
- Email And SMS Saw Tepid Growth In 2022, Study FindsEmail and SMS growth was far behind that of CTV, digital vide ...
- Global Live Music Market Estimated To Grow $9.87B By 2026Based on a new report by technology research company Technavio, the glob ...
- Disney Pushes Back Against Activist Investor Mulling Hulu, Streaming ChangesIn its new battle with the longtime activist investor, Walt Disney sa ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic ConcernsAmidst looming economic concerns, total TV advertising for 2023 is expected ...
- Digital OOH Ad Spending Continues Rebound, Hits New Highs In 2022Digital place-based ad networks are the fastest-growing sector, increasing ad revenue 24. ...
- Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMOOrganic product placement through augmented and virtual reality are some of t ...
- Giving Back: So-So Holiday Sales Offset By Big Jump In ReturnsSalesforce reports major hikes in online discounts, BOPIS and returns during 20 ...
- 2023 Trends In Search Marketing And Performance From Your PeersIt's impossible to predict the path of technology, but many have co ...
- Privacy And Reputation Will Be Front Of Mind Next Year, Executive PredictsBrands will be paying attention to values as they seek advertising th ...
- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter MarketWhile AVOD platforms are projected to rise 27% to $9.6 billion th ...
- Global Mobile Ad Spend Growth To Slow To 7.5% In 2023Down from 14% in 2022. Brand advertising is expected to help count ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins"To you from failing hands we throw the torch for you ...
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%These are among the interesting sidebars to come out of Magna a ...
- NBCU's Shell: Ad Market 'Even Worse' In The Last MonthThe TV ad market has worsened during the last six to ni ...
- Agency Forecasters See 'Resilient' Ad Economy Next YearDespite macroeconomic concerns by some, GroupM, Magna and Zenith are forecasting mid-single-dig ...
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different BasesThis year's retail media ad-spending estimates range from $39 billion at Zeni ...
