Tag results for "forecast"
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020WARC forecasts a $49.6 billion pullback to $563 billion this year, with ...
- U.S. TV Advertising To Drop 12% In 2020: AnalystThe total U.S. TV ad market is forecast to sink to $67.3 ...
- Local TV 2020 Ad Forecast Lowered 5% To $18.5 BillionOne forecast for U.S. local TV station advertising has been lowered from ...
- Global TV Ad Revenue Trimmed 6% From Previous Growth EstimatesGlobal TV ad revenue will lose 6% of its expected growth due ...
- TV Station Groups See Massive Early Q2 Ad Declines Of 35% To 40%Major TV station groups are witnessing sharp ad declines of around 35% ...
- Borrell: Ad Plans Improve As SMBs Adapt Advertising, MarketingAs small- and medium-sized businesses rethink their ad spend, the mid-April forecast ...
- Ad Execs: Recovery To Start In Q3, Budgets To Remain Highly FlexibleAd execs currently expect the ad-spending recovery to begin in Q3, according ...
- Disney Could See 20% Decline In 2020 Ad Revenues: AnalystTotal TV ad revenue from all Disney's national TV networks could tally ...
- AA/Warc Predict A 16.7% Decline For UK's Advertising MarketIf you are squeamish, look away now. New AA/Warc figures predict that ...
- Sorrell Says COVID-19 Puts Holding Companies In 'Deep Doo-Doo'COVID-19 is providing an opportunity for some agencies and will see others ...
- Adland Braces For Sorrell's 'Deep Doo Doo'Sorrell's prediction for the holding companies may ring true as AA/Warc says ...
- eMarketer Updates Search, Display Outlook Amid Mixed Digital Ad Spending SignalsThere are mixed signals about the underlying health of the ad marketplace ...
- Top Brands Projected To Lose Nearly $400B In U.S., $1T Globally In Value Due To PandemicThe 500 most valuable U.S. brands could lose up to 10% of ...
- Local Media Forecast To See A 3.6% Drop In 2020Advertising across all media platforms is forecast to total $144.3 billion this ...
- The End Of Upfront Bull: Why Analysts Are Bearish About TV's Long-Term Ad MarketplaceWhile it may seem like a given that the upfront network TV ...
- Magazines And Newspapers Lose Out As Brits Stream Through LockdownPrint's decline in media attention is now four times worse than previously ...
- U.S. TV Average Ad Spending To Sink 25% In The First 6 Months Of 2020: eMarketereMarketer estimates a roughly 25% drop in broadcast, cable, syndication, and local ...
- DISRUPTION REPORTDisruptions can be painful -- especially ones that involve existential crises -- ...
- Analysts Downgrade Industry Stock Prices, Especially For NielsenThe equity research team at BMO Capital Markets is maintaining ratings for ...
- Digital Commerce Spending To Drop 14% This Year: StudyWorldwide spending on digital commerce is estimated to fall by 14% this ...
- IAB Finds Buyers Shorter Than Sellers For Near-Term Ad Market RevisionsThe data shows a disparity between news and non-news audiences. Site visitors ...
- Ad Sentiment Deteriorates For Near Term, Focus More On Pandemic Than Economic FactorsThe sentiment for Q2 and Q3 ad spending has deteriorated significantly over ...
- eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?Marketers may need to rethink the consumer journey from resulting in a ...
- Fox, Discovery, AMC To See Mostly Double-Digit Ad Declines For 2020: Analyst EstimateFox Corp, Discovery Inc. and AMC Networks will see sharply lower ad ...
- D2C Category Remains Strong Despite Pandemic 'Headwinds'In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarketer ...
- Cable, Broadband Companies To See 'Relatively Stable' Business Through COVID-19 Crisis: Moody'sCompared to the U.S. economy as a whole, cable TV operator/broadband companies ...
- Shipments Of TV Sets Now Projected To Sink By 9% This YearGlobal TV sets shipped to retailers are now forecast to drop by ...
- Absence Of Google Ads In Search Leads RBC To Lower Estimates For Third Time In 3 WeeksIn what appears to be a broader trend in online advertising, RBC ...
- Magna's Revised U.S. Ad Spend Forecast: Down 2.8% This Year, Up 2.5% Next YearThe IPG intelligence arm sees a "V-Shaped" U.S. ad market recovery from ...
- TV Ad Revenues To See Sharp 40% Decline in 2Q, Moderating Drops Through 2020Bernstein Research estimates a "base case" scenario -- one where Q1 2020 ...
