Tag results for "forecast"
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's WarningIt wasn't a good day for companies that rely on ad revenu ...
- Out-Of-Stock Product Messages Rise By 172%, Adobe Finds - How Will It Affect Advertising?Adobe's 2021 holiday season forecast estimates U.S. holiday sales online will ri ...
- Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022Results this year would more than double the 15% growth rate ...
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021Last year, more YouTube viewers watched content on their big TV scree ...
- MadHive Expands Google Cloud Operations For Local TV Station CTV PlatformsLooking to boost its growing CTV "infrastructure-as-service" for TV station groups, MadHi ...
- Local Advertising To See 6.4% 2022 Growth Following Robust 9.9% 2021 ReboundStreaming video/OTT is forecast to see the biggest 2022 gain - ...
- Ad Spending By Home Appliance Makers Will Spike 12.6% This YearThat's according to a new forecast by Zenith that reports spending ...
- Local TV Ad Revenues To Hit $21B In 2022Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Skinny Santa: Salesforce Expects Higher Costs, Fewer Online Orders This Holiday SeasonGrowth will come from a 20% increase in consumer prices as ecommer ...
- Magna Upgrades Full-Year Forecast And Predicts Double-Digit Growth For 2022The firm now predicts that U.S. media owner ad revenues will gr ...
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV RisesNational TV on broadcast and cable networks is only expected to gr ...
- Report: TV Sees 31% Ad Revenue Growth In Q2, But Will Go Negative In Q4TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanso ...
- Holiday Performance, Campaign Strategies Rely On SupplyThis year's holiday shopping season will look different as marketers rely ...
- Online Holiday Sales Could Hit Up To $218 Billion: DeloitteAnd retail sales could go as high as $1.3 trillion, Deloitte projec ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending CrashedWhile time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ...
- Forecast: 2022 Midterm Political Ads To Hit $7.8 Billion; Broadcast TV Up 30% To $3.8 BillionKantar notes that its estimate is a more conservative industry number, "n ...
- 2022 Midterm Ad Spending Projected To Hit $8.9BU.S. political advertising spending in the 2022 midterm elections will near reco ...
- Report Finds Media-Sponsored Agencies Reach 'Saturation Point,' Digital Shops Poised To ExplodeThe number of traditional media services agencies sponsored by local media compani ...
- Key Category Projections Reveal Mixed Recovery For 2021-22Transportation and tourism, one of the categories most severely disrupted in 20 ...
- Display Poised To Overtake Search In Digital B2B Ad MarketplaceAfter years of eroding to the rapidly rising paid-search advertising marketplace, digit ...
- Media Dynamics Alert: Streaming Share Of U.S. Viewing +1,200% Since Early 2010sOnline streaming's share of the U.S. TV/video viewing population has expanded 1,20 ...
- How Madison Avenue Attained Herd ImmunityJust a week after publishing our eighth upward revision in Madison Avenue ...
- B2B Marketers Increasing Use Of Digital -- Approaching $15B By 2023, Says eMarketerFor the first time, more than half of B2B marketers' digital spe ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of TotalThe forecast calls for online video growth and performance-led ecommerce advertising ...
- 34% Of Global Households Owned Smart TVs At End Of 2020Global household penetration is forecast to hit 51% by 2026. ...
- 2021 U.S., Worldwide Consensus Jumps On Zenith Ad RevisionsPublicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2 ...
- Zenith: Cinema Advertising Poised For 116% Gain, Fastest-Growing Medium Of 2021Cinema advertising -- the hardest hit during the 2020 COVID-19 ad recessio ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV FaltersAlthough traditional TV platforms will decline this year, local TV stations' digit ...
- Kantar Projects Record U.S. TV Ad Sales For Tokyo Summer Games, 20% Higher Than 2018Despite some big question marks about attendance, fan enthusiasm and athletic performan ...
- Dentsu: Full Ad Recovery Now Forecast For 2021The firm now says it expects global advertising to grow by 10. ...
