Tag results for "forecast"
- NBCU Is Top TV Spender In 2018, Netflix In Fourth PlaceNetflix is estimated to spend $7.9 billion in TV and film production/programming ...
- Forrester Calls Amazon, Voice New Search OpportunitiesThe Forrester report suggests retail brands will invest 55% more in online ...
- Wieser More Optimistic In Updated 2018 Ad ForecastPivotal Research analyst Brian Wieser now believes that underlying advertising growth will ...
- Pivotal Upgrades 2018 Ad Expansion To +4.8%, Even More If China's Ad Exports Are FactoredPivotal Research Group analyst Brian Wieser, perhaps the most respected economist tracking ...
- Report: One-Third Of 2018 Luxury Ad Spend Earmarked For DigitalIf the forecast from Zenith holds, 33% of luxury brand advertising will ...
- eMarketer's A Little Less Ex-Uber-Ant, Revises User Estimates DownwardThe statsmasters at eMarketer this morning revised their estimates for ride-sharing service ...
- Forrester Estimates E-Commerce On Smartphones Will Reach $209 Billion In 2022Forrester's latest U.S. mobile and tablet e-commerce forecast estimates Americans spent $153 ...
- What Blows Brian Wieser's Mind? Stumbling Upon Billions Of Ad Dollars Coming From ChinaSpeaking as a guest commentator during an IAB webinar briefing the press ...
- Google, YouTube To Reach $19B In Local Search AdvertisingGoogle and YouTube continue to take search market share -- particularly on ...
- Augmented Reality Heading To 3 Billion Devices, $85 Billion RevenueVirtual and augmented reality have both grown over the last few years, ...
- Just An Online Minute: Actually, A Lot More Of ThemOnline's share of daily minutes spent with media has grown seven points ...
- Forecast: Growing Global Media Time; Online To Exceed Linear TVGroupM predicts digital media will overtake time spent with linear TV for ...
- Digital Video Forecast To See Big Gains In TV UpfrontUpfront digital video ad spend for the broadcast year, Sept.-August, is projected ...
- Amazon Ad Biz Upgraded By Billions, On Track To Become One Of The World's BiggestAmazon is on track to be a nearly $20 billion advertising business ...
- Analyst: TV Networks To See Steepening Cash Flow DeclinesA Bernstein Research analyst forecasts cash flow for U.S. media will sink ...
- Has 'Print' Media's Ad Spending Decline Bottomed Out?A surge in demand for digital "print-originated" advertising will offset declines in ...
- OTT Revenues To Climb 40% In 2018A year ago, OTT revenues were estimated to have climbed 41% to ...
- Forecast: Global Pay TV Revenues To Decline By 2023, Subscriptions Will RiseIt is expected that worldwide pay TV revenues will decline over the ...
- Forrester Estimates E-commerce On Smartphones Will Reach $209 Billion In 2022Forrester's latest U.S. mobile and tablet commerce forecast for 2017 to 2022 ...
- Dear Humans: 82.5% Of Display Ad Buys Are Now Done By MachineseMarketer's revised U.S. programmatic display advertising estimates show that auction-based real-time bidding ...
- U.S. TV Ads Forecast To Dip, Digital Ads To RiseIn 2018, the total U.S. TV ad market will slip 0.5% to ...
- How OTT Growth Impacts TV Ad SpendingeMarketer has released an updated outlook calling for U.S. TV ad spending ...
- Zenith Boosts Global Ad Forecast, Cites Global Economic ExpansionPublicis Media's Zenith unit has upgraded its advertising outlook for 2018, albeit ...
- Midterm Political Ad Pie Will Expand 17% Due To More Competitive RacesWith 33 seats up for grabs in 2018, 20% of all political ...
- TV Enters Permanent Ad RecessionMagna's new outlook calls for digital to become the majority of U.S. ...
- Global OTT Forecasts Big Gains In 2018, But Growth To DeclineWorldwide OTT will hit 473 million subscriptions this year -- up 18% ...
- Publicis To Upgrade Ad Outlook, Cites 'Stable Economic Growth'"Next week we will be increasing our forecast," Publicis CEO Steve King ...
- Interpublic Upgrades U.S. Ad Spending Growth To 5.5% This YearInterpublic's Magna unit this morning revised its U.S. ad-spending growth forecast for ...
- Despite Efforts By Some Nets, National TV Ad Loads Remain Near All-Time HighFox and NBCU have taken a strong position on reducing ad loads ...
- Tech CFOs Bullish On 2018 But Worried About The WorldMost said their company employed new software security tools, did a cybersecurity ...
