Tag results for "forecast"
- Hispanic U.S. Market Estimated To Add 7.4M By 2030The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Adobe Forecasts Nearly $241B In U.S. Online Holiday SalesU.S. online sales are expected to hit $240.8 billion overall - ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- Magna Revises '24 U.S. Expansion To +11.4%, Most Bullish YetCiting a strong macroeconomy and demand for digital and CTV advertising, ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%Media buyers expect to spend 11.8% more on ads in 2024 ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec SaysThe ability to identify when an AI engine does not have t ...
- Wieser Upgrades '24 For The 5th Time, Cites Stronger-Than-Expected Q2Brian Wieser now projects 2024 will grow 7.2% over 2023, excluding politic ...
- It's The News Cycle, StupidPolls and prediction markets and forecast models, oh my! The truth ...
- Netflix Boosts Upfront Volume 150% For 2024-25Amy Reinhard, president of advertising, says results were "in line with o ...
- CTV: Quantifying Non-Performance In Performance MediaConnected television took on a vibe of performance media as it matur ...
- Digital Economy To Reach $16.5T, Take 17% Of GDP By 2028The report, made public Monday by Forrester Research, ranks the top s ...
- Core, Non-Political Local Media Ad Spend Estimated To Rise 5.5% In 2025Core local ad spend is forecast to rise 5.5% to $171 billi ...
- Will Stock Market Crash Affect Media Buys?As global stock markets have plummeted over fears of a U.S. recessio ...
- AI Pushes Attribution Changes For Ad IndustryFoursquare will give advertisers the ability through data to confirm whether a ...
- Advertisers Slow To Invest In $184B Gaming Media, Report ShowsA report by WARC Media finds the share of advertisers planning ...
- Roku Gains 11% In Q2 Platform Revenues, Ad Business Expected To RiseRoku should benefit from increased ad revenue driven by the 2024 electio ...
- Product Placement Spending Surges, Despite Impact Of Hollywood StrikesBrands increased product placement spending 12.3% globally on TV, film, video gam ...
- Google's Weather Ad-Choice SimulatorCould pulling apart data's black box to layer in information from ...
- Streaming Viewing Estimate: Flat To Slight Gains Through 2026Peacock will be the exception to projections of flat to slight grow ...
- Political Ad Spending Estimated To Climb To $10.7B: AnalystA new 2023-24 estimate projects political ad revenue will rise to $10 ...
- Upfront TV Ad Prognosis? Slow-Moving, On A Questionable FrontStreaming scatter revenue is expected to decline to $10.14 billion from $10. ...
- Analyst Projects CPM Declines For Linear, Streaming UpfrontsThe total U.S. TV ad marketplace will inch up less than ...
- Netflix Ad Revenue Forecast To Hit $950M In 2024, Top Ad Dollars Per Viewer: eMarketerNetflix will average $70.44 in ad revenue per viewer -- well abo ...
- GroupM Upgrades Ad Growth Estimate For 2024 And 2025For the first time the industry will surpass one trillion in reven ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic ShareCTV advertising will continue to outpace social and search and programmatic-platform reven ...
- Microsoft Unveils The Copilot Of Media PlanningYou've heard of Copilot. Now there's "CoPlanner," a new AI-powered media planni ...
- More Ad-Supported Streaming Subscribers - For Upfront? Or Something Else?Ad-supported streaming services are definitely growing. But the marketplace is still ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: AnalystNFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- Roblox Reports Slowed User Growth, Stock PlummetsShares plummeted more than 20% in trading Thursday after Roblox cut i ...
- Paramount's Short-Term Plan: Does It Need One Before Going Long?The Paramount saga continues. The board will now consider a $26 billi ...
