Tag results for "forecast"
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Magna Boosts 2021 U.S. Ad Forecast To +15%, Strongest Growth Rate In 40 YearsMagna now projects 15% U.S. advertising growth this year, to $259 billio ...
- Magna More Than Doubles U.S. Ad Growth Estimate For 2021On the heels of GroupM's update, IPG Mediabrands' Magna unit has mo ...
- GroupM Nearly Doubles 2021 U.S. Ad Growth Projection, Revises 2020 Decline To Less Than A PointThe outlook for U.S. ad spending has improved considerably for this yea ...
- Local TV Ads Sink 19% This Year, Will Rise 20% In 2022Core, non-political advertising is expected to grow 5.4% this year, partly reversi ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express ReportsAd spending will rise by 4.1% in Q2, American Express and T ...
- TV Upfront Recovery: 2021-22 Forecast To Rise 7.6% To $19.9BThe TV upfront market is forecast to climb 7.6% to reach $19 ...
- Global AVOD Ad Revenue To Grow 144% By 2026, With U.S. Contributing Nearly HalfThe U.S. -- the world's largest AVOD market by ad revenues ...
- Zenith: Alcohol's 2021 Global Ad Spend To Rise 5.3%, Digital Growing At TV's ExpenseAlcohol's rebound will still take years, given how hard-hit it was ...
- Zenith: Global Alcohol Ad Spend Will Rise 5.3% In 2021Alcohol advertising will grow roughly in line with the general ad mark ...
- ViacomCBS Retains National TV Ad Dominance Despite Discovery/WarnerMedia MergerThrough the first four months of this year, Discovery/WarnerMedia TV networks account ...
- U.S. Pay-TV Revenues To Plunge By $23B By 2026The U.S. share of global pay-TV revenues will decline from 52% ...
- Radio Ad Dollars In 2021 Projected To Rise To $11.7 BillionA year ago, radio was hit with a massive 23.6% decline ...
- Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema OutlookThe cinema ad industry is preparing for a strong -- if n ...
- Linear Addressable TV Revenues To Climb 33%, But Homes To DeclineThe media research company estimates this year will see a 4.7% decli ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail SuggestsPublishers are betting on the rise of automated deals offering the sca ...
- Scatter Premiums Signal Increased Demand Heading Into Upfront NegotiationsBy one important measure -- the premium advertisers pay to buy short-te ...
- Zenith: CPG Spending Will Return to Pre-Pandemic Levels in 2023CPG digital ad spend will rise from $12.3 billion in 2020 ...
- FMCG Ad Spending Expanding, But Not So FastAfter receding nearly 11% in 2020, so-called fast-moving consumer goods such ...
- Are You Ready For Some Inflation?The good news is that coming out of a global pandemic, dema ...
- Walmart Contributes To Search Ad Spend Rise To $61.69B In 2020COVID-19 sent media buys into a spin last year, but accelerated t ...
- 'No Truth' To Havas Rumors, States Publicis Groupe CEO SadounIn an interview with MediaPost, the Publicis Groupe chief strongly denied rumo ...
- GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions AboundAs trade tensions with China continue, a new report from GroupM's Busine ...
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022For the ViacomCBS AVOD, this includes all digital ads -- on deskto ...
- Amazon Share Of U.S. Digital Advertising Tops 10%Amazon's share of the U.S. digital advertising market rose from 7.8% ...
- Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketerPluto TV and other free, ad-supported streaming services will face greater competiti ...
- Magna Boosts 2021 U.S. Ad Outlook, Moves 2020 Into Positive Territory TooMagna Global becomes the second major agency forecasting unit to update i ...
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains ResilientThis year, local TV advertising is expected to rise 16% to $19 ...
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal StimulusCiting a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significa ...
- Why GroupM's Wieser Is Feeling So StimulatedThe U.S. ad recovery is looking better with each new ad indust ...
