- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- Global Ad, Marketing Spend To Rise 7.7% In 2024
Advanced TV Insider, Wayne Friedman - Wednesday, March 6, 2024
PQ Media expects growth in ad and marketing spend due to politic ...
- Advertiser Perceptions Launches Subscription Service
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2024
Dubbed the "Ad Insights Hub," the service launches with 20 key report ...
- Paramount Global Revenues Dip 6%, Paramount+ Projected For Profitability In 2025
Television News Daily, Wayne Friedman - Wednesday, February 28, 2024
Paramount Global missed on analysts' Q4 revenue projections, sinking 6% to $7 ...
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': Analyst
Television News Daily, Wayne Friedman - Wednesday, February 21, 2024
The outlook for TV and CTV continues to be an "unsettled ...
- Publicis Groupe Surges In Q4 As Full-Year Growth Reaches 6.3%
MAD, Steve McClellan - Thursday, February 8, 2024
The organic growth outlook for the full-year 2024 is between 4% a ...
- Mirroring Gen AI: Marketers Are Now Using It For Content Production
Email Insider, Ray Schultz - Wednesday, February 7, 2024
Spending on creative and content spend for video-driven chanels should hit $ ...
- Programmatic Ad Spend Is Forecast At $157.35 Billion For This Year
Publishers Daily, Ray Schultz - Wednesday, January 31, 2024
Programmatic ad spend is expected to grow at a rate three tim ...
- Built For The Media-Buying Executive
Search & Performance Insider, Laurie Sullivan - Tuesday, January 30, 2024
I began covering market intel/measurement tech firm Skai as Kenshoo when Aar ...
- Ad-Supported Amazon Prime Projected To Take In $1B In First Year
Television News Daily, Wayne Friedman - Friday, January 26, 2024
The ad-supported service launches Jan. 29. MoffettNathanson research reiterated Amazon's statement th ...
- Global TV, Movie Production Spend To See 2% Increase In 2024: Analyst
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Ampere Analysis estimates overall spend for all streaming content will grow ...
- Marketing Reveal: What Brands Are Forecasting For 2024
Email Insider, Ray Schultz - Tuesday, January 23, 2024
Executives are worried about macroeconomic issues and learning to cope with A ...
- U.S. Ad Spend Estimates Reach $570B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2024
The Winterberry Group Thursday released its 2024 outlook for U.S. advertising, marketi ...
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The revised New Street Research forecast projects Netflix will add 13 milli ...
- Is The Next Generation Of AI, IRL?
Media 3.0, Joe Mandese - Wednesday, January 17, 2024
Of all the new year prediction pitches I've received, I have ...
- Three Big Bets
Planning & Buying Insider, J. Walker Smith - Wednesday, January 10, 2024
Forecasting is a fraught exercise. I think it's better to focus ...
- Credit Ratings Giant S&P Begins '24 With Bullish Ad-Spending Outlook
MediaDailyNews, Joe Mandese - Wednesday, January 3, 2024
The new report projects U.S. ad spending will expand 7.6% this yea ...
- 3.know: Josh Lovison On 2024's 'Tsunami' Of Tech Change
Media 3.0, Joe Mandese - Wednesday, December 27, 2023
It has been years since former IPG Media Lab futurist Josh Lovis ...
- Stats Drive Home TV's Streaming-Driven Sea Changes
MediaDailyNews, Karlene Lukovitz - Friday, December 22, 2023
Surveys provide a snapshot of a revolution. ...
- Forecast: Mushroom Boom To Bloom In 2024
Mediapsssst, Richard Whitman - Thursday, December 21, 2023
A survey from Stagwell's Harris Poll and Instacart also predicts an increa ...
- All Legacy-Owned Streaming Services Likely To Be Profitable By 2025: Analysis
Television News Daily, Wayne Friedman - Wednesday, December 20, 2023
Widespread profitability of premium streaming business, especially among legacy TV-based media owner ...
- More Streaming Bundling Competitors For Roku: Analyst
Television News Daily, Wayne Friedman - Tuesday, December 19, 2023
Expect more streaming platform aggregators to take on companies like Roku ...
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
"Hispanic media already commands 68.3% of multicultural media spend and accounts f ...
- 2023 Legacy-Owned Streamers To Post 18% Ad Spike, TV Still Down Overall
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Despite the projected 18% ad spike this year, overall TV/CTV video busine ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- Digital Ad Spend To Grow 12% In 2024, Bank Of America Says
Research Intelligencer, Robert Williams - Monday, December 11, 2023
Digital channels will capture a bigger portion of total media spending ...
- How Brands Will Create Content In 2024
Search & Performance Insider, Laurie Sullivan - Friday, December 8, 2023
Earlier this year when Google and Microsoft separately launched their AI platform ...
- Emarketer CTV Ad Forecast: +22% In 2024 To $30B, +73% To $42B By 2027
Advanced TV Insider, Karlene Lukovitz - Thursday, December 7, 2023
Retail media spend is forecast to jump 336% in 2024, to rea ...
- Navigating the Future of Commerce - 2024 Predictions
MAD, Paul Williams - Wednesday, December 6, 2023
The ability to build unique and self-contained media placements that integrate seamless ...
- Include/Exclude Political Ad Spend: How Do You Vote?
Red, White & Blog, Joe Mandese - Friday, December 8, 2023
After 35 years, Zenith has dropped political to provide a "more stab ...