- MadHive Offers OTT/CTV Forecasting Tool Tor TV Stations
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
The Audience Forecaster will help address big industry problems in the O ...
- MDC Reports Losses For Q4, Full-Year 2020, Poised For 2021 Return To Growth
MAD, Steve McClellan - Tuesday, March 2, 2021
The company saw sequential improvement in the second half and is current ...
- Spending Your Way Out Of A Pandemic
Email Insider, Ray Schultz - Tuesday, March 2, 2021
Many brands are increasing their digital budgets after a mixed year ...
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
RTBlog, Joe Mandese - Monday, March 1, 2021
2020 was a banner year for consumer spending despite -- or perha ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income Gains
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
For the full 2020 year, Nielsen lost 3.2% in revenues to $6 ...
- Mobile And Video Call Use Rises, But At What Environmental Cost?
Inside Performance, Laurie Sullivan - Monday, February 15, 2021
Using more technology means increased carbon emissions, despite President Joe Biden's determinati ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, ...
- Fox Corp.'s Tubi Estimated To Grow To $1B In Revenues, $300M For Current Year
Television News Daily, Wayne Friedman - Tuesday, February 9, 2021
"We envision Tubi becoming a $1 billion business and a core pill ...
- Forecast: COVID Protocols Will Limit 2021 Beauty Advertising Spend
MAD, Larissa Faw - Monday, February 8, 2021
Beauty ad spend will rise by 1.7% to total $7.5 billion acro ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Data & Programmatic Insider, Laurie Sullivan - Monday, February 1, 2021
IBM has begun testing the use of data, analytics and AI ...
- Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
MediaDailyNews, Joe Mandese - Friday, January 29, 2021
With Dentsu weighing in as the last -- and most pessimistic ...
- Ad Spend Hallelujah: Forecast Sees Big Growth For Online
Email Insider, Ray Schultz - Thursday, January 14, 2021
Winterberry Growth forecasts a 10% increase in overall ad spending -- a ...
- Buyer Survey: Global Digital Spend To Rise 18% In 2021; Amazon To Hit 11% Of U.S. Digital By 2022
Digital News Daily, Karlene Lukovitz - Wednesday, January 13, 2021
Amazon is poised to benefit from conversion performance, insulation from Apple's comi ...
- How Data Models May Have Helped Prevent Chaos At Capitol Building
Data & Programmatic Insider, Laurie Sullivan - Monday, January 11, 2021
Advertisers use data models to determine the "perfect" message to target consume ...
- Media Channel And Market Predictions For A Hopeful 2021
MediaDailyNews, Sascha Lock, Guy Rancourt - Wednesday, January 6, 2021
Here are our top-line predictions for video, digital and out-of-home media ...
- Network Ad Spending To Rebound On Easy 2020 Comps
MediaDailyNews, Joe Mandese - Wednesday, January 6, 2021
The bad news for U.S. network TV ad spending is it wi ...
- FuboTV Projects Stronger Q4 Revenues, Subscribers, Supply-And-Demand Share Concerns Remain
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
FuboTV expects a 77%- 84% increase in Q4 revenue to $94-$98 milli ...
- FuboTV: Winner Or Loser? Strong Q4 Projections May Not Get Analysts On The Same Page
Video Insider, Karlene Lukovitz - Tuesday, January 5, 2021
Starkly divergent analyst outlooks for FuboTV have driven the stock up ...
- 2021 Promises A FAST Start, Data Transformation, AI, More Work On Standardized Measurement
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 23, 2020
As with AVOD, consumer adoption of free, ad-supported TV is expected ...
- November Turns In Best Ad Month Of The Year, Fourth Consecutive Spending Gain
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
The U.S. ad economy turned in its best month so far th ...
- 2021 Mobile Marketing Outlook Includes Accelerated Ad Spend, Contextual Focus
Mobile Insider, Karlene Lukovitz - Thursday, December 17, 2020
eMarketer has bumped up its mobile ad-spending forecast a bit, and predic ...
- Even Post-Covid, GroupM Projects Ecommerce Will Still Be Tiny Share Of Retail
MediaDailyNews, Joe Mandese - Wednesday, December 16, 2020
In the U.S., ecommerce is projected to account for only 16.2% ...
- GroupM: Global Retail Ecommerce To Reach $10 Trillion By 2027
Mediapsssst, Richard Whitman - Wednesday, December 16, 2020
GroupM's new forecast predicts that next year, ecommerce in the U.S. wi ...
- Disney's U.S. OTT Revenue Share To Nearly Match Netflix's By 2022: Emarketer
Video Insider, Karlene Lukovitz - Tuesday, December 15, 2020
Disney+ U.S. revenues are projected to hit $4.2 billion by 2022. Overa ...
- Expert Insights on The Future of U.S. Polling and Forecasting
MAD, Tony Jarvis - Friday, December 4, 2020
With polls in the spotlight again this election year an ARF eve ...
- With A Spending Rebound Expected Next Year, 2020 Is A Year Most Want To Forget
MAD, Larissa Faw, Steve McClellan - Monday, December 7, 2020
GroupM, Magna and Zenith are out with their new global ad spendi ...
- Year-End Global/U.S. Ad Forecasts Improve Markedly
MediaDailyNews, Joe Mandese - Monday, December 7, 2020
The global and U.S. ad outlook has improved markedly from earlier th ...
- Madison Avenue's Big 3 Publish Much Improved Year-End Forecasts
Research Intelligencer, Joe Mandese - Monday, December 7, 2020
The Big 3 holding company forecast units have significantly upgraded their outloo ...
- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimat ...
- UK Ad Spend Down 4.4% This Year With 12% Rebound Forecast For 2021
MAD, Steve McClellan - Wednesday, December 2, 2020
That's according to GroupM's new forecast report for UK spending activity, whi ...