Tag results for "forecast"
- GAI Performance Jumps For Media Buyers On The Open InternetPubMatic has upgraded its tech suite for buyers to streamline every sta ...
- CTV, Social Media: Battling For 'Must Buy' StatusA study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Tariffs Soured Ad Market, But Q1 Buys Remained StrongAnalysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- 2025 TV 'Headwind': Q1 Ads Down 7%, Streaming Up 26%For the first three months of this year, total national TV cab ...
- Marketers Find Performance Advertising A Tariff WorkaroundCMOs have maintained performance marketing budgets and investments in conversion to sal ...
- Omnicom Grows In Q1, Alters Full-Year OutlookNoting the increased macroeconomic uncertainties since the beginning of the year, t ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession"Media consumption has reached its saturation point as digital device penetration rat ...
- Citing 'Uncertain Times,' Magna Revises Ad Outlook DownwardIPG Mediabrands' Magna unit issued its first quarterly update for the 20 ...
- Wieser Downgrades 2025 Again, Projects Tepid Growth For Next Few Years"By now, nearly three months into the year, what we can s ...
- Core Local Ad Spend Projected To Grow 6.1% This YearTotal local digital media will land at $89.6 billion, with traditional med ...
- 3.know: Why You'll Be Marketing To - Not Via - AIStop thinking B2C or B2B - the era of B2AI is up ...
- Score! How To Produce Winning Super Bowl AdsThe author of "Winning the Advertising Game: Lessons from the Super Bo ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty"Early pacing data in 2025 shows that brands are starting to tr ...
- Netflix Ads To Hit $4B, Rev Model Gap Remains A ChallengeNetflix's "effective" advertising cost-per-thousand viewer price will rise to $22.05 in 20 ...
- Netflix Projected To Top $3.2B In Ad Revenue This YearNew Street Research estimates 56% of Netflix's 2025 results will come fr ...
- The Weather Company Predicts Consumer Demand For BrandsThe Weather Company is working with brands to forecast consumer needs a ...
- Soft Q1, Q2 2025 Sports Ad Market To Hit WBD: AnalystWBD ad revenues are expected to decline 7.6% in Q1 to $1. ...
- Total TV Station Revenue To Sink 7% In 2025: S&P GlobalS&P estimates that U.S. broadcast station advertising revenue - TV and rad ...
- B2B Oracle: AI Will Dominate In 2025B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media BudgetsGroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Will Google Antitrust Case Reshape Paid Search Landscape?There's a good chance it will, according to Stagwell's Assembly, which h ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions RiseTotal national TV ad revenue from the league's core networks - ESP ...
- Facebook's Global Ad Revenue Poised To Top $100B In 2024: ReportAccording to a WARC Media report, Facebook has a global advertising audien ...
- Holding Co. Consensus Revised Upward This Year And NextIPG's Magna and WPP's GroupM this morning joined last week's upgraded outlo ...
- Wieser Upgrades 2024 Once Again, Cites Presidential Uncertainties For Downgrading 2025Brian Wieser now estimates ad spending will expand 9.0% this year, excludi ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis"We are seeing an increased focus on planning and buying for attentio ...
- Cable TV Consolidation Will Come - But Not Next Year: AnalystMoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable ...
- Black Friday Tea Leaves: Sales Forecast To Hit $102.4 BillionBut the average consumer spend will be down from last year, Find ...
- Global Ad Spend Set To Grow 11% To $1.08T This YearGlobal ad investment more than doubled in the past decade and gr ...
- 2025 Local TV Ad Forecast: -20% To $21BFor all of 2024, all local TV station owners' media platforms a ...
