- GAI Performance Jumps For Media Buyers On The Open Internet
Performance Marketing Insider, Laurie Sullivan - Friday, May 9, 2025
PubMatic has upgraded its tech suite for buyers to streamline every sta ...
- CTV, Social Media: Battling For 'Must Buy' Status
Advanced TV Insider, Wayne Friedman - Wednesday, April 30, 2025
A study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Tariffs Soured Ad Market, But Q1 Buys Remained Strong
MediaDailyNews, Laurie Sullivan - Tuesday, April 22, 2025
Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- 2025 TV 'Headwind': Q1 Ads Down 7%, Streaming Up 26%
Television News Daily, Wayne Friedman - Monday, April 21, 2025
For the first three months of this year, total national TV cab ...
- Marketers Find Performance Advertising A Tariff Workaround
Performance Marketing Insider, Laurie Sullivan - Thursday, April 17, 2025
CMOs have maintained performance marketing budgets and investments in conversion to sal ...
- Omnicom Grows In Q1, Alters Full-Year Outlook
MAD, Steve McClellan - Tuesday, April 15, 2025
Noting the increased macroeconomic uncertainties since the beginning of the year, t ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession
MediaDailyNews, Joe Mandese - Wednesday, April 16, 2025
"Media consumption has reached its saturation point as digital device penetration rat ...
- Citing 'Uncertain Times,' Magna Revises Ad Outlook Downward
MediaDailyNews, Joe Mandese - Wednesday, March 26, 2025
IPG Mediabrands' Magna unit issued its first quarterly update for the 20 ...
- Wieser Downgrades 2025 Again, Projects Tepid Growth For Next Few Years
MediaDailyNews, Joe Mandese - Tuesday, March 18, 2025
"By now, nearly three months into the year, what we can s ...
- Core Local Ad Spend Projected To Grow 6.1% This Year
MediaDailyNews, Wayne Friedman - Thursday, March 6, 2025
Total local digital media will land at $89.6 billion, with traditional med ...
- 3.know: Why You'll Be Marketing To - Not Via - AI
Media 3.0, Joe Mandese - Monday, February 17, 2025
Stop thinking B2C or B2B - the era of B2AI is up ...
- Score! How To Produce Winning Super Bowl Ads
MAD, Fern Siegel - Wednesday, February 5, 2025
The author of "Winning the Advertising Game: Lessons from the Super Bo ...
- Ad Market Remains Volatile, Decelerates Due To Political Uncertainty
Planning & Buying Insider, Joe Mandese - Friday, January 31, 2025
"Early pacing data in 2025 shows that brands are starting to tr ...
- Netflix Ads To Hit $4B, Rev Model Gap Remains A Challenge
Television News Daily, Wayne Friedman - Monday, January 27, 2025
Netflix's "effective" advertising cost-per-thousand viewer price will rise to $22.05 in 20 ...
- Netflix Projected To Top $3.2B In Ad Revenue This Year
Television News Daily, Wayne Friedman - Wednesday, January 15, 2025
New Street Research estimates 56% of Netflix's 2025 results will come fr ...
- The Weather Company Predicts Consumer Demand For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2025
The Weather Company is working with brands to forecast consumer needs a ...
- Soft Q1, Q2 2025 Sports Ad Market To Hit WBD: Analyst
Television News Daily, Wayne Friedman - Monday, January 13, 2025
WBD ad revenues are expected to decline 7.6% in Q1 to $1. ...
- Total TV Station Revenue To Sink 7% In 2025: S&P Global
Television News Daily, Wayne Friedman - Thursday, January 9, 2025
S&P estimates that U.S. broadcast station advertising revenue - TV and rad ...
- B2B Oracle: AI Will Dominate In 2025
Email Insider, Ray Schultz - Friday, January 3, 2025
B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media Budgets
MAD, Fern Siegel - Monday, December 30, 2024
GroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Will Google Antitrust Case Reshape Paid Search Landscape?
MAD, Steve McClellan - Thursday, December 26, 2024
There's a good chance it will, according to Stagwell's Assembly, which h ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions Rise
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
Total national TV ad revenue from the league's core networks - ESP ...
- Facebook's Global Ad Revenue Poised To Top $100B In 2024: Report
MediaDailyNews, Colin Kirkland - Wednesday, December 11, 2024
According to a WARC Media report, Facebook has a global advertising audien ...
- Holding Co. Consensus Revised Upward This Year And Next
MediaDailyNews, Joe Mandese - Monday, December 9, 2024
IPG's Magna and WPP's GroupM this morning joined last week's upgraded outlo ...
- Wieser Upgrades 2024 Once Again, Cites Presidential Uncertainties For Downgrading 2025
MediaDailyNews, Joe Mandese - Friday, December 6, 2024
Brian Wieser now estimates ad spending will expand 9.0% this year, excludi ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2024
"We are seeing an increased focus on planning and buying for attentio ...
- Cable TV Consolidation Will Come - But Not Next Year: Analyst
Television News Daily, Wayne Friedman - Tuesday, December 3, 2024
MoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable ...
- Black Friday Tea Leaves: Sales Forecast To Hit $102.4 Billion
Email Insider, Ray Schultz - Wednesday, November 27, 2024
But the average consumer spend will be down from last year, Find ...
- Global Ad Spend Set To Grow 11% To $1.08T This Year
Research Intelligencer, Robert Williams - Wednesday, November 27, 2024
Global ad investment more than doubled in the past decade and gr ...
- 2025 Local TV Ad Forecast: -20% To $21B
Television News Daily, Wayne Friedman - Thursday, November 21, 2024
For all of 2024, all local TV station owners' media platforms a ...