Tag results for "forecast"
- Magna Upgrades U.S. Forecast For 2017 Magna forecasts U.S. media owners' net advertising revenues to grow by 3.6% ...
- TV Stations' Ad Revenues Forecast To Sink 6.5% In 2017 The drop is somewhat expected, due to unfavorable comparisons to the previous ...
- CBS' Scatter TV Sales Remain StrongCBS doesn't anticipate any softening of the national TV advertising market -- ...
- Total 2017 U.S. TV Ad Spend Forecast As FlatFollowing other big media agencies' advertising downgrades, eMarketer is lowering its estimates ...
- Zenith Ad Forecast Downgraded Again The agency cited pockets of macroeconomic troubles worldwide. Despite some uncertainties in ...
- Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017Marketers are not preparing for a world where mobile, voice and local ...
- Windows Will Dominate Growing Email Application Market: StudyThe email applications market is expected to have a CAGR of 4.6% ...
- Forecast: 31M TV Homes Could Cut Cord In Next DecadeBarclays analyst Kannan Venkateshwar says the cord cutting phenomenon is far from ...
- Worldwide Online Video Consumption, Advertising To Rise By One-FifthA new report forecasts that online video viewing around the world will ...
- Mobile, Social Drive Local Media GrowthLocal media spend is estimated to reach $174 billion by 2021. But ...
- Addressable TV, Programmatic Ad Spends To Grow At Double DigitsAd spending for addressable TV and programmatic TV (PTV) is expected to ...
- VW, Subaru, Nissan Expected To Gain Market ShareWith the market down in 2017, automakers are fighting for sales and ...
- Forecast: Internet Video To See Continued Growth, Traditional TV Registers Ad DeclinesAnalysis from MoffettNathanson, based on Magna Global estimates, forecasts that U.S. Internet/online ...
- By 2021, One-Third Of TV Homes Will Carry Nontraditional ServicesHomes with nontraditional TV packages are estimated to grow to around 44 ...
- Perfect Storm -- Brexit And Cost-Conscious Brands Slow Down Ad GrowthUncertainty and cost-cutting means there is still growth there -- but it's ...
- Zenith Downgrades Global, NA, Ad Growth OutlookZenith is the third agency to issue a downgrade in its ad ...
- Local TV Station Retrans Revs Climb, But Slow Rise For Digital Ads This year, local TV stations will pull in gross retransmission revenue equating ...
- Dentsu Aegis Second Big Shop To Downgrade 2017 Ad ExpansionA day after Interpublic's Magna Global unit revised its 2017 ad outlook ...
- IPG's Magna Slashes 2017 Ad Expansion: Cites 'Slowdown,' Weak Economic IndicatorsThe U.S. ad economy is expanding at a much slower rate than ...
- Snapchat's Growth Dips As Competitive Pressures MountThe rate at which people are downloading the app has dropped by ...
- While TV Ads Dip, Internet Ad Rates SoarHigher-than-expected Internet advertising business in 2017 will more than compensate for TV ...
- Traditional TV Advertising Registers Little Near-Term Growth TV's compounded growth rate will inch up 1.3% to $75.2 billion by ...
- Zenith: Traditional Channels Still Dominate Media Consumption That said, traditional media usage continues to decline, according to a new ...
- Mobile Internet Continues To Expand, Drives Incremental Use Of All MediaMobile Internet usage now represents more than a quarter of the total ...
- Worldwide Pay TV To Gain Subscribers, Revenues Remain FlatSubscriptions for the 522 operators are expected to increase to 963 million ...
- BIA/Kelsey Estimates Local Ad Spending In California To Reach $18.5B In 2017 The key vertical markets of retail, automotive and general services will collectively ...
- Total TV Station Revs Forecast To Dip In 2017, Digital Rises BIA/Kelsey expects traditional linear TV advertising to drop 4.1% to $19.8 billion ...
- Internet Will Surpass Print, TV, In Luxury Spending In 2018Although print is currently the top channel for luxury advertising -- accounting ...
- Upscale Is Up Again: Luxury Ad Market Expanding 2.9%Ad spending on "luxury" category products and services is on track to ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be ProgrammaticDespite the fact that programmatic media and ad tech, in general, have ...
