Tag results for "forecast"
- Magna Forecasts Second-Half Improvement, Full-Year Ad Spending Decline Of Just 4.6%Record political spending will help prop up the numbers in the second ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video AdsGoogle on Wednesday introduced a series of tools in Display & Video ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated SignificantlyWhile economic disruption moderated the rate of media cost inflation for advertisers ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some MarketsMore encouraging news that ad demand is rebounding from its recent recession ...
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenues ...
- TV's Slow Recovery: Projected To Drop 10% For 2020TV advertising's sharp 28% decline in Q2 will be slowed by 9% ...
- IAB: The Impact Of COVID-19 On Data SpendingCOVID-19 has impacted the short- to mid-term marketing spend for marketers, but ...
- Hard To Predict Where TV Ad Market Is Going, But Roku On TrackEstimates are Roku will pull in $566 million in video advertising dollars ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still SolidAlthough 70% of U.S. broadband households think the economy will take a ...
- Sinclair Revenues Up 66%, But Sports Revenue Remains WeakRevenue hit $1.3 billion for the period for the TV station gr ...
- Pinterest Monthly Users Hit Milestone As 'Pinners' Come Back To AdvertisersPinterest, which withdrew its full-year outlook in April, now expects current-quarter revenue ...
- Making Better Sense of Lower-Funnel Metrics With Media-Planning ForecastsWhy bother with a forecast? Because when done effectively, it can result ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022Brand spending -- both ad buys and sponsorships -- for esports is ...
- Big 3 Agency Consensus: U.S., World Ad Economies Receding At 6.3% And 9.4%The U.S. and world ad economies will contract 6.3% and 9.4%, respectively, ...
- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest ImpactThe technologies expected to most significantly impact marketers' ability to respond and ...
- Google Forecast To Report Better-Than-Expected Results From Search: MerkleMerkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its ...
- Zenith: Global Ad Spend Projected To Drop 9.1% This YearU.S. ad spend is proving to be relatively resilient and is expected ...
- Suppose They Gave A Boycott And Nobody From The Long Tail Came?Don't be shocked to see Facebook's advertising results expand, not contract, when ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct ResponseDirect-response advertising made up 54% of podcast advertising in 2019 -- up ...
- Local Advertising To Sink 13.1% In 2020Borrell Associates says the steep drop this year is a revision of ...
- How To Avoid Targeting TragediesHere are strategies that can help marketers or agencies avoid the pitfalls ...
- Local Radio Advertising Revenues Forecast To Sink 11% This YearLocal radio in the U.S. will grow to $12.8 billion this year, ...
- GroupM: 2020 Global Ad Total To Fall $70 Billion (11.8%)A year ago when the firm issued its first forecast for 2020, ...
- For The First Time Ever, Google Ad Revenues Are Poised To Decline -- Digital Ad Market Share, TooFor the first time since it has been tracked, Google's U.S. ad ...
- ViacomCBS, Fox Corp. And Discovery See Improving Advertising BusinessMoffettNathanson expects a 14% decline in 2020 ad revenues (to $18.4 billion) ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78BAt a time when many on both the supply and demand side ...
- GroupM Forecasts 13% Drop In U.S Ad Spending In 2020The news could be a lot worse given the state of the ...
- Citing Worst Economics Since Great Depression, GroupM Projects 13% Decline For U.S. Ad SpendingU.S. ad spending will decline 7.6% this year and 1.7% in 2021, ...
- Madison Avenue's 2020 Consensus Outlook Falls To Negative 3.5%Madison Avenue's consensus outlook for 2020 turned negative for the year, as ...
