Game Consoles, Phones Used For Just 6% Of Streaming Time, Vs Smart TVs' 50%

Smart TVs have definitively supplanted both gaming consoles and smartphones when it comes to video streaming consumption, according to new Aluma Insights survey of 2,000 U.S. household decision-makers who pay for at least one subscription-based video-on-demand (SVOD) service.

Smart TVs account for half of viewing time, on average — up from 31% in 2015.

This finding is not surprising, since 64% of broadband homes now report having at least one smart TV.

Nearly one in four (39%) households report having one in their primary bedroom, and 22% in a second bedroom — following the usual pattern of moving older devices to other rooms as a household acquires multiple devices, according to Aluma.

Meanwhile, smartphones and game consoles (Xbox and PlayStation) each account for just 6% of video streaming time on average, these respondents report. For smartphones, that percentage is down from 26% in 2015.

Streaming media devices including dongles, sticks and pucks are a distant second to smart TVs, at 21% of streaming time.

Pay-TV set-top boxes are third, at 9% of streaming time.

PCs and DVRs claim just 3% and 2% shares, respectively.

However, the patterns vary significantly by age.

Smart TVs account for 53% of TV streaming among those 45 and older, but just 39% on average, among those age 18 to 24.

PC and mobile TV connections account for 17% of streaming among 18-to-24s, versus 6% among those age 45 and older.

Game consoles are the dominant device among 15% of 18-to-34s, versus just 1% of those age 65 and older.

Pay-TV set-top boxes dominate among 15% of those 65 and older, versus just 3% of those age 18 to 35.

1 comment about "Game Consoles, Phones Used For Just 6% Of Streaming Time, Vs Smart TVs' 50%".
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  1. John Grono from GAP Research, April 4, 2023 at 8:21 p.m.

    It's very hard to NOT purchase a Smart TV.   Ownership does not mean usage though.

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