• by Karlene Lukovitz  @KLmarketdaily, April 4, 2023

Smart TVs have definitively supplanted both gaming consoles and smartphones when it comes to video streaming consumption, according to new Aluma Insights survey of 2,000 U.S. household decision-makers who pay for at least one subscription-based video-on-demand (SVOD) service.

Smart TVs account for half of viewing time, on average — up from 31% in 2015.

This finding is not surprising, since 64% of broadband homes now report having at least one smart TV.

Nearly one in four (39%) households report having one in their primary bedroom, and 22% in a second bedroom — following the usual pattern of moving older devices to other rooms as a household acquires multiple devices, according to Aluma.

Meanwhile, smartphones and game consoles (Xbox and PlayStation) each account for just 6% of video streaming time on average, these respondents report. For smartphones, that percentage is down from 26% in 2015.

Streaming media devices including dongles, sticks and pucks are a distant second to smart TVs, at 21% of streaming time.

Pay-TV set-top boxes are third, at 9% of streaming time.

PCs and DVRs claim just 3% and 2% shares, respectively.

However, the patterns vary significantly by age.

Smart TVs account for 53% of TV streaming among those 45 and older, but just 39% on average, among those age 18 to 24.

PC and mobile TV connections account for 17% of streaming among 18-to-24s, versus 6% among those age 45 and older.

Game consoles are the dominant device among 15% of 18-to-34s, versus just 1% of those age 65 and older.

Pay-TV set-top boxes dominate among 15% of those 65 and older, versus just 3% of those age 18 to 35.