PolicyBlog
A new Adalytics report is sparking calls for an investigation into YouTube's privacy practices. Read the whole story
Google's robotics and AI company DeepMind is testing a new tool that could soon become a "personal life coach" for those seeking answers. Google … Read the whole story
COMMENTARYIf big TV-based network media companies are having trouble making money and actors and writers say they're not getting a decent wage via streaming … Read the whole story
Payment/costs are based on achievement of predetermined outcomes such as sales, ROAS, CPA. Read the whole story
Sports gambling marketing is poised for more sharp gains as a growing TV ad category, with the NFL season about to begin in a … Read the whole story
Microsoft has shared information on how it optimizes performance on Bing Search. Here are the tools the team uses to make experiences more useful. Read the whole story
Founder of the "ad quality and transparency" platform stresses that its new report is a "preliminary analysis" of data and does not offer legal … Read the whole story
- COMMENTARY
The triple whammy of cord-cutters, platform-defectors and lighter ad loads means less video advertising audiences across these channels. Read the whole story
Through a new integration of Dotter ecommerce tech, VDX.tv is offering shoppable video ad units that include product specs, prices updated in real time … Read the whole story
The positive emotional connection with favorite programming transfers to brands that appear in it. Read the whole story
- COMMENTARY
I'm going to hammer away at the CTV ad transparency issue again this week, because it's time we stopped doing business that way. Read the whole story
TIkTok was banned on all government-issued devices in New York City Wednesday. New York City agencies have been ordered to remove the app within … Read the whole story
Mergers and acquisitions of digital agencies has been one of the biggest interests across the business model of M&A advisory firm FE International. Unlike … Read the whole story
COMMENTARYAnd that's just for the nine big platforms tracked by Vivvix, not including YouTube TV, The Roku Channel and the many other FASTs out … Read the whole story
COMMENTARYTarget faces fascist frivolity in lawsuit brought by far-right legal group founded by Trump administration adviser Stephen Miller. Read the whole story
The major ad organizations are urging California lawmakers to reject a bill aimed at enabling residents to easily require every data broker in the … Read the whole story
Instagram is testing a new ad display for Reels, according to digital ad expert Barry Hott. The multi-ads format compiles a selection of related … Read the whole story
Netflix and Disney+ in the first half of the year were the top two platforms for audience "stickiness." Read the whole story
Microsoft has changed the clause in its Terms and Conditions related to AI to prohibit anyone from reverse engineering or harvesting data from its … Read the whole story
