December 12 - 15, 2018
Friday, November 16, 2018
Today's Sponsor:
PolicyBlog
"If consumers were opted out of online advertisements by default (with the choice of opting in), the likely result would include the loss of advertising-funded online content," the FTC says ... Read the whole story
Facebook's Chief Operating Officer insists that she and the company's cofounder-CEO never sought to mislead anyone about Russian interference. Read the whole story
The upcoming service, to launch in spring 2019, will include some films from the Warner Bros. film library. It will also feature commentaries, behind-the-scenes ... Read the whole story
Despite the relatively nascent U.S. presence, the app intelligence firm SensorTower estimates that TikTok generated $1 million in ad revenue in October alone. The ... Read the whole story
"Both elected officials and the general public have rightfully questioned whether Facebook is capable of regulating its own conduct," Senators Amy Klobuchar (D-Minnesota), Mark ... Read the whole story
A growing trend of embedding malicious ads within ad images could wreak havoc on the advertising industry and cost brands millions this year. Known ... Read the whole story
The double-digit growth is sure to be seen as a positive by the tech company, particularly as it seeks to bolster its Twitch video ... Read the whole story
- COMMENTARY
Consumers who want films and TV series look to the digital media world, which offers ample selections. Netflix is now a necessary piece of ... Read the whole story
- COMMENTARY
InHabit, Arkadium's AI-powered technology, reads an article and automatically supplies an interactive editorial unit, called a "factive," that relates to the material and is ... Read the whole story
The White House Correspondents' Association is asking a federal judge to reject President Trump's view that he has "absolute discretion" to revoke the press ... Read the whole story
- COMMENTARY
When will TV companies start getting at least partial credit for the kicker effect they provide to search and social ads? Read the whole story
Former Chief Security Officer Alex Stamos was dissuaded from publishing a report on Russian hacking in January 2017, the newspaper reports. Also, Facebook paid ... Read the whole story
DAZN's three-year deal with MLB is worth around $300 million, built around a live nightly show to air every weeknight starting next year. Read the whole story
The two-part series taps into viewers' love of the game, their local team and community, and sheds light on the more private side of ... Read the whole story
Blockthrough, which helps online publishers recoup ad dollars from ad blockers, announced the acquisition of analytics technology PageFair on Thursday. Read the whole story
- COMMENTARY
Natural Intelligence, which focuses on paid search and finding consumers with no brand preferences, expanded into the U.S. this week from Israel with the ... Read the whole story
"All online traffic should be treated equally, and internet service providers should not discriminate against particular content or applications for competitive advantage purposes or ... Read the whole story
Tremor Video DSP and Alphonso have had an exclusive partnership for the past three years. The renewal will sustain that relationship, while allowing for ... Read the whole story
The Tubi selection is particularly notable, as Comcast's X1 has only featured video apps from big names such as YouTube, Netflix and Amazon Prime ... Read the whole story
UPCOMING EVENTS
Email Insider Summit December 9 - 12, 2018
Stein Eriksen Lodge, Park City, UT
Rules of Engagement: Winning The Attention Wars of 2019
Featuring top industry speakers including:
Morgan Chemij - HP.com, Director II: Marketing & CRM, Americas
Emily Randall - Chick-fil-A, Interactive Digital Media
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