September 26 - 27, 2017
Thursday, April 25, 2019
Today's Sponsor:
PolicyBlog
Last year, California lawmakers passed the toughest privacy law in the country. Now, legislators may be having second thoughts. Read the whole story
Dubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide a video supply in an auction-based environment, on an invitation-only basis. Read the whole story
The offering drew far more interest than anticipated, and received $6 billion in orders. Read the whole story
The first C13Originals series will be "Gangster Capitalism," a docs-series looking at white-collar crime in America. Read the whole story
The updates aim to provide "a little more granularity and more specificity" to consumers, IAB Europe CEO Townsend Feehan says. Read the whole story
- COMMENTARY
Greenfield explains the Kantar Marketplace, a "one-stop, research and insights store that includes key offerings across Kantar's portfolio of solutions." Read the whole story
Of particular interest to the FTC is whether the company violated a 2011 agreement it made regarding the sharing user data. Read the whole story
The AT&T cellphone business added 80,000 customers, a much better outcome than the decline of 44,000 analysts had predicted. Read the whole story
The organization saw membership balloon after the Interactive Advertising Bureau required its general members to join. Read the whole story
- COMMENTARY
Marketers spent 77% more in Q1 2019 on Amazon Sponsored Brands ads, formerly known as Headline Search Ads, while Amazon Sponsored Products grew 19% ... Read the whole story
With Brave's release of its latest desktop browser, users can opt into Brave Rewards and view privacy-preserving Brave Ads. Read the whole story
eBay has been shifting its efforts away from non-strategic third-party ad placements toward its first-party Promoted Listings product. It seems to be paying off. Read the whole story
A lack of brand safety "will kill the internet," says Guy Tytunovich, founder and CEO of cybersecurity company Cheq. Read the whole story
Raymond James & Associates expect Facebook's advertising revenue to reach $14.8 billion, a more than 25% jump, year-over-year. Read the whole story
Fans are open to marketing messages, but look for marketers that understand the esports landscape. Read the whole story
The deal will result in special offers for Verizon customers, perhaps reducing the cost of YouTube TV. Read the whole story
