RTBlog
Header bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly Mobile Index Report. The data appears to support this conclusion, as header bidding has seen triple-digit increases ... Read the whole story
As part of its full-frontal assault on Snap, Facebook is making it more fun to send and receive messages via WhatsApp. When sending out ... Read the whole story
Five people who visited a web site that helped organize Inauguration Day protests are attempting to oppose a search warrant requiring the site's hosting ... Read the whole story
A federal judge in California has granted final approval to Facebook's settlement of a class-action alleging that the company scanned the private messages users ... Read the whole story
- COMMENTARY
Ideally, all parties in the digital-media supply chain intend to deliver positive outcomes at the fairest, totally transparent price. Read the whole story
Online classifieds site Craigslist has obtained a $31 million judgment against used car retailer Instamotor, which allegedly violated the federal anti-spam law. Read the whole story
Millennials' weekly smartphone consumption is nearing their traditional TV usage -- at levels much higher than the average adult. Read the whole story
The product, included in Unruly's brand safety initiative, will be part of a deal with a third party it declined to name. Read the whole story
- COMMENTARY
This doesn't mean digital can't contribute, of course. It can work, but the environment is cluttered, and it's easy to spend money in ways ... Read the whole story
Self-serve platform dataxu said it has named Peter Kosmala to the newly created role of vice president of platform solutions. Kosmala is tasked with ... Read the whole story
AccuWeather uses a mix of paid, earned, and owned media to broaden awareness, from online advertising to social media events, CMO John Dokes tells ... Read the whole story
An influx of fake comments about net neutrality, combined with the FCC's recent website crash, has spurred two lawmakers to call for an independent ... Read the whole story
NBC's Snapchat show "Stay Tuned" has attracted more than 30 million viewers -- more than 40% of whom watch it at least three days ... Read the whole story
Two entrepreneurs are asking the Supreme Court to decide whether Google should lose its trademark on the grounds that people now use the company's ... Read the whole story
- COMMENTARY
Apple is reportedly ready to fuel more premium TV content -- it intends to spend $1 billion on original material. It learned a valuable ... Read the whole story
