Social Media Insider
In one report, 40% chose to spend more on paid search, while 24% increased spending on paid social platforms other than Facebook. Read the whole story
Charter says the conditions of its 2016 merger with Time Warner Cable, including a ban on data caps, place the company "at a competitive ... Read the whole story
Facebook has defeated an investor lawsuit stemming revelations that the social networking platform allowed outside companies, including data consultancy Cambridge Analytica, to obtain personal ... Read the whole story
The COVID-19 pandemic has been a "perfect storm" that has accelerated adoption and usage of app-based TV viewing that has brought the OTT marketplace ... Read the whole story
The new group will be overseen by David Marcus, the company's financial services guru and existing head of its cryptocurrency unit. Read the whole story
COMMENTARYTwo years into a unique tracking study measuring the role that viewers' trust has on the strength of their brands, the major network news ... Read the whole story
Comscore's revenue fell 8%, despite growth in TV and addressable TV, due to the pandemic's impacts. Cost cuts helped boost EBITDA. Read the whole story
Layoffs follow last week's senior management restructuring under new CEO Jason Kilar, reflect pandemic revenue hits, strategic shift to emphasis on HBO Max business. Read the whole story
COMMENTARYSpeakers at the two-day virtual conference include Ford's Joy Falotico, Hyundai's Angela Zepeda and Lexus' Lisa Materazzo: Read the whole story
The Data Studio builds on the company's proprietary first-party data and offers clients predictive analytics, paid consulting through teaming with Slalom. Read the whole story
"Children will be protected from advertising based on any past online activities or any previously collected data in the subject app or anywhere else ... Read the whole story
Alphabet and Google employees are being trained to assume every document will become public, so company execs are asking employees to avoid using certain ... Read the whole story
COMMENTARYConsumers are finally paying attention to how brands use their data and many distrust how it is used. KPMG surveyed 1,000 North American consumers ... Read the whole story
Tourism has seen an estimated loss of $1.2 trillion in just four months, according to Captify. For advertisers looking to target messages, the question ... Read the whole story
Google has never informed users that Google Home can be activated, record and/or transmit everything in a user's home even when the user does ... Read the whole story
Just as China is expanding its share of the global economy -- surpassing the U.S. as No. 1 for the first time in 2020 ... Read the whole story
While the overall U.S. ad marketplace likely will experience it's worst recession at least since the 2008-09 financial crisis, the subsegment of business-to-business digital ... Read the whole story
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study shows awareness of brands helping with the crisis has ebbed and now stands ... Read the whole story
The suit -- set to be filed in the U.S. District Court for the Southern District of California -- will also argue that President ... Read the whole story
