December 12 - 15, 2018
Friday, September 21, 2018
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PolicyBlog
The NAD drew a distinction between material published with the motive of attracting readers and selling products: if a publisher's main economic motivation is to draw readers, the content ... Read the whole story
Adobe confirmed it has agreed to acquire Marketo for $4.75 billion -- the largest acquisition for the company. Two years ago, Vista Equity Partners ... Read the whole story
Ad spending on Facebook has rebounded from its post-Cambridge Analytica crash, but the return advertisers are getting from it has not, according to an ... Read the whole story
In another high-tech merger, Adobe is buying Marketo and integrating it with its Adobe Experience Cloud, Read the whole story
AT&T is asking a federal appellate court to reject the government's attempt to unwind the company's recent $85 billion acquisition of Time Warner. Read the whole story
Viacom acquired the company, known as AwesomenessTV, back in July, adding it to the portfolio of properties in its Digital Studios unit. Awesomeness CEO ... Read the whole story
The shift among consumer packaged goods marketers to take products direct to consumers is creating new possibilities for data not readily available today. Read the whole story
ESPN+ launched just five months ago, bundling ESPN library programming with exclusive live sports, including MLB and NHL games as well as college sports, ... Read the whole story
Hub also found that if Netflix added ads but dropped its prices by $2-$3 per month, 16% would be likely to drop the service. Read the whole story
The Google Home Mini was the best-selling device, followed closely by Amazon's Echo Dot. Read the whole story
