Google isn't entitled to summary judgment in a long-running battle with a pay-per-click advertiser who claimed in a class-action complaint that he was overcharged. Read the whole story
Even as CMOs at the largest companies increase spending, they're paring back labor costs and agency investments. Read the whole story
Tech can compress months' worth of review work down to hours, says the AI developer, which is testing the application and encouraging customers to … Read the whole story
Seventy percent of brands will look to shift around 10% of their media budget into entertainment product placement on TV and film, a recent … Read the whole story
Google and other companies are urging a judge to throw out a class-action complaint alleging they violated children's privacy by tracking their YouTube viewing … Read the whole story
The report, the first in a quarterly series published by TAG's Malvertising Threat Exchange, benchmarks a variety of new and emerging nefarious ad practices. Read the whole story
The study from Engagement Labs also shows differences by party in terms of communications channels, overall sentiment, and volume of conversations. Read the whole story
AP Stylebook has been revised to feature guidance on the subject. Read the whole story
YouTube Music's new discovery feature will provide users with the ability to preview excerpts, or "Samples," from emerging songs that supposedly align with their … Read the whole story
The display ads that serve up on search-results pages across Amazon owned-and-operated sites will now do the same on third-party websites including Pinterest, BuzzFeed … Read the whole story
The Books & Literature vertical topped the list in conversions and other measurements, Omnisend reports. Read the whole story
Consumers are spending, with travel the fastest-growing sector in digital ad spend. The travel industry drives growth of digital ad spend, according to data … Read the whole story
In consumer demand for programming on all networks/platforms, the bulk of content ownership still resides with legacy media companies, Parrot Analytics says. Read the whole story
Rachel Tipograph, founder of global software platform MikMak, is now leading the consolidation of ecommerce and analytics software space. Read the whole story
Zen Media says free offering can help brands reach the right audience. Read the whole story
A week after CEO Linda Yaccarino boasted about its brand-safety gains, a new report finds X Corp. has been monetizing ads on a pro-fascist, … Read the whole story