- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, Mobile
Digital News Daily, Alex Weprin - Tuesday, May 7, 2019
The explosive growth was largely driven by digital video advertising, which gr ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive Growth
Digital News Daily, Alex Weprin - Tuesday, April 2, 2019
Teads hopes to be a billion-dollar per-year company by 2021. While programmat ...
- Programmatic Overtakes Direct, But In-App Still Needs Work
London Blog, Sean Hargrave - Tuesday, April 2, 2019
Programmatic is now more reliable than direct for viewability, the latest resear ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSP
Digital News Daily, Alex Weprin - Monday, February 11, 2019
The company's programmatic advertising spend is worth tens of millions of dolla ...
- Spotify Opens Sponsorships On 'Discover Weekly' Playlist
Digital News Daily, Alex Weprin - Tuesday, January 8, 2019
According to the sell sheet seen by marketers, sponsoring playlists gives t ...
- Mobile Programmatic Advertising Budgets Continue To Rise
Data & Programmatic Insider, Laurie Sullivan - Monday, December 17, 2018
Overall, the share of mobile advertising spent in North America conducted programmatical ...
- Southwest's 'Story' Campaign Optimizes Targeting Strategies
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The videos show the back stories of each traveler before they a ...
- Pandora Sees Ad Revenue Rise 6%
Digital News Daily, Alex Weprin - Tuesday, November 6, 2018
The company's efforts to supercharge its premium subscription service appear to ...
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better Results
Digital News Daily, Alex Weprin - Tuesday, October 30, 2018
The IAB study showed that all CTAs are successful in increasing consum ...
- Data Shows Programmatic Video Ad Buys On The Rise
Digital News Daily, Laurie Sullivan - Friday, October 26, 2018
The amount spent on mobile video advertising overall rose 41% in ...
- Massive Android Ad Fraud Scheme Siphons Millions From Marketers
Digital News Daily, Alex Weprin - Wednesday, October 24, 2018
Pixalate says Disney, Hulu and Volvo were among advertisers that lost mon ...
- Teads Targets Tech Giants In Push Beyond Outstream Video
Digital News Daily, Alex Weprin - Wednesday, October 10, 2018
The company is planning to make a big push beyond video advertisin ...
- AppNexus CEO Brian O'Kelley To Shift to Advisory Role
Digital News Daily, Alex Weprin - Friday, October 5, 2018
When AppNexus was acquired by telecom giant AT&T in June, the n ...
- Did Video Eat Programmatic's Lunch? Is GDPR To Blame?
London Blog, Sean Hargrave - Friday, September 28, 2018
The figures are in for Q2 video advertising, and there's more eviden ...
- Kargo Guarantees Programmatic Impressions Across Multiple Publishers
Digital News Daily, Laurie Sullivan - Tuesday, August 28, 2018
Mobile-only ad company Kargo has announced the launch of its Programmatic Guarante ...
- Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Digital News Daily, Laurie Sullivan - Wednesday, August 15, 2018
Viant Technology on Wednesday introduced an ad-targeting feature that considers how lo ...
- Programmatic DOOH: Why Now?
MediaDailyNews, Adam Green - Monday, August 6, 2018
Unlike programmatic mobile and online, DOOH inventory is finite. So there's le ...
- Pandora Sees Active Users Fall, Paid Subscriptions Rise
Digital News Daily, Alex Weprin - Tuesday, July 31, 2018
The streaming music service Pandora beat its Wall Street guidance, as t ...
- ComScore Partners With PushSpring To Boost Mobile Executions
Digital News Daily, Alex Weprin - Tuesday, June 5, 2018
Marketers will now be able to programmatically target audiences based on mobi ...
- Spotify Revamps Free Tier Of Service In Bid To Boost Advertising
Digital News Daily, Alex Weprin - Tuesday, April 24, 2018
Users will now be able to listen to songs on demand, ...
- IAB UK Shows Huge Mobile Growth As Direct Programmatic Hits Tipping Point
London Blog, Sean Hargrave - Wednesday, April 25, 2018
Mobile hits 45% of all digital spend, while direct programmatic reaches 5 ...
- ironSource To Develop 'Sophisticated' Measurement Capabilities
Data & Programmatic Insider, Laurie Sullivan - Monday, April 23, 2018
In an effort to remind marketers that real people interact with the ...
- Viewability Holds Up As Programmatic Goes Up
London Blog, Sean Hargrave - Thursday, March 29, 2018
The UK treads water on viewability, but with four-fifths of display trad ...
- Two Million Free Spotify Users Suppress Ads
Digital News Daily, Alex Weprin - Friday, March 23, 2018
In other words, they were using software to effectively turn Spotify's fr ...
- Adobe Adds TVSquared Television Measurement, Syncs With Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 26, 2018
Adobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analyti ...
- Mobile Video Tops 60% Of Video Plays Globally
Digital News Daily, Alex Weprin - Wednesday, March 14, 2018
Video consumption was up significantly in 2017 overall compared to 2016, wi ...
- Which Native Ad Units Perform Best
Data & Programmatic Insider, Laurie Sullivan - Monday, March 5, 2018
Findings in a my6sense study suggest in-feed ads showed two times high ...
- Snap's Ad Sales Chief Steps Down
Digital News Daily, Alex Weprin - Tuesday, February 13, 2018
Jeff Lucas, who joined the tech company from Viacom in 2016, ...
- Innovid Targets 'Unreachable' Consumers With New Video Ad Solution
Digital News Daily, Alex Weprin - Tuesday, January 30, 2018
The video marketing platform Innovid this week pulled back the curtain ...
- InMobi Acquires AerServ For $90 Million
Digital News Daily, Laurie Sullivan - Wednesday, January 10, 2018
The companies say the deal will establish the largest programmatic video platfo ...