Tag results for "mobile programmatic"
- Viewability Holds Up As Programmatic Goes UpThe UK treads water on viewability, but with four-fifths of display trad ...
- Two Million Free Spotify Users Suppress AdsIn other words, they were using software to effectively turn Spotify's fr ...
- Adobe Adds TVSquared Television Measurement, Syncs With SearchAdobe Advertising Cloud now integrates TVSquared's platform to provide same-day TV analyti ...
- Mobile Video Tops 60% Of Video Plays GloballyVideo consumption was up significantly in 2017 overall compared to 2016, wi ...
- Which Native Ad Units Perform BestFindings in a my6sense study suggest in-feed ads showed two times high ...
- Snap's Ad Sales Chief Steps DownJeff Lucas, who joined the tech company from Viacom in 2016, ...
- Innovid Targets 'Unreachable' Consumers With New Video Ad SolutionThe video marketing platform Innovid this week pulled back the curtain ...
- InMobi Acquires AerServ For $90 MillionThe companies say the deal will establish the largest programmatic video platfo ...
- Private Equity Firm Buys Majority Stake In Beachfront Media, Programmatic Video Ad PlatformBeachfront Media, a programmatic mobile video advertising platform, has sold a majori ...
- OpenX Claims Mobile Dominance, Optimizes Mobile Video Trading NextProgrammatic market maker OpenX this morning released a rare update on i ...
- Adyoulike Brings DCO To Native Advertising With A Programmatic TwistAdyoulike will be rolling out a dynamic creative optimization (DCO) platform ...
- Mobile Programmatic Is Confusing Marketers More Than DesktopTwo in five marketers find programmatic on mobile more challenging than ...
- Inneractive Kicks Off Anti-Fraud Effort For Mobile ExchangeProgrammatic trading platform Inneractive has launched an anti-fraud initiative aimed at cleani ...
- Header Bidding Continues To Grow, Bolstered By Mobile AdoptionHeader bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarter ...
- Uproxx Bows Programmatic Guaranteed Ad Buying OptionUproxx Media Group, which runs web properties geared to millennial men, sa ...
- The Trade Desk Reports $72.8M Q2 Revenue, 54% Year-Over-Year IncreaseThe Trade Desk increased its full-year revenue expectations to $303 million. I ...
- Kargo Expands In Asia-PacificKargo has announced an expansion into New Zealand, the mobile ad firm ...
- Kargo Names Steven Filler SVP Sales, EuropeSteven Filler, now SVP sales, Europe for mobile ad firm Kargo, ...
- Smaato Partners With Adsquare To Harness Global Mobile Audience DataReal-time mobile advertising platform Smaato announced on Tuesday a partnership that wi ...
- DataXu And Teads Partner On Access To Video Ad FormatsDataXu and Teads said they're partnering to enable DataXu to purchase n ...
- Programmatic Buying Declines 12% In Q1MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buyi ...
- NinthDecimal Acquires MoLOGIQ, Launches New LabsThe terms of the deal were not made public when NinthDecimal announc ...
- SpotX Teams Up With Immersion On Haptic-Responsive Video AdvertisingSpotX said it has partnered with Immersion Corp., a developer of hapt ...
- DMA: Programmatic, Mobile Payments Lead Marketing Tech AdoptionA new report by the Data & Marketing Association (DMA) finds th ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17The findings of a new report revealed that mobile video click fra ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen ...
- Facebook Moves Video Targeting To Audience Direct For PublishersFacebook on Tuesday said the company will start testing a new self-servi ...
- Report: Mobile Channels Conducive To Header BiddingA new report suggests that brands are shifting more of their ...
- Up To 80% Fraud? Business As Usual For Ad TechData intelligence platform Pixalate asserts that over half of connected TV a ...
- Kargo Names Adelphic's Maggio First VP Of Programmatic SalesOn Monday mobile brand advertising firm Kargo announced its first vice preside ...
