- Uproxx Bows Programmatic Guaranteed Ad Buying Option
Digital News Daily, Tobi Elkin - Friday, August 18, 2017
Uproxx Media Group, which runs web properties geared to millennial men, sa ...
- The Trade Desk Reports $72.8M Q2 Revenue, 54% Year-Over-Year Increase
Digital News Daily, Tobi Elkin - Friday, August 11, 2017
The Trade Desk increased its full-year revenue expectations to $303 million. I ...
- Kargo Expands In Asia-Pacific
Digital News Daily, Tobi Elkin - Tuesday, August 8, 2017
Kargo has announced an expansion into New Zealand, the mobile ad firm ...
- Kargo Names Steven Filler SVP Sales, Europe
Digital News Daily, Tobi Elkin - Monday, July 24, 2017
Steven Filler, now SVP sales, Europe for mobile ad firm Kargo, ...
- Smaato Partners With Adsquare To Harness Global Mobile Audience Data
Digital News Daily, Philip Rosenstein - Tuesday, July 18, 2017
Real-time mobile advertising platform Smaato announced on Tuesday a partnership that wi ...
- DataXu And Teads Partner On Access To Video Ad Formats
Digital News Daily, Tobi Elkin - Wednesday, July 12, 2017
DataXu and Teads said they're partnering to enable DataXu to purchase n ...
- Programmatic Buying Declines 12% In Q1
Digital News Daily, Tobi Elkin - Monday, July 10, 2017
MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buyi ...
- NinthDecimal Acquires MoLOGIQ, Launches New Labs
Digital News Daily, Philip Rosenstein - Thursday, June 29, 2017
The terms of the deal were not made public when NinthDecimal announc ...
- SpotX Teams Up With Immersion On Haptic-Responsive Video Advertising
Digital News Daily, Tobi Elkin - Thursday, June 22, 2017
SpotX said it has partnered with Immersion Corp., a developer of hapt ...
- DMA: Programmatic, Mobile Payments Lead Marketing Tech Adoption
Digital News Daily, Tobi Elkin - Wednesday, June 21, 2017
A new report by the Data & Marketing Association (DMA) finds th ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17
Digital News Daily, Tobi Elkin - Tuesday, June 20, 2017
The findings of a new report revealed that mobile video click fra ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized Segments
Digital News Daily, Tobi Elkin - Monday, June 12, 2017
Adsquare on Monday said it launched new audience segments -- specifically, Nielsen ...
- Facebook Moves Video Targeting To Audience Direct For Publishers
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 24, 2017
Facebook on Tuesday said the company will start testing a new self-servi ...
- Report: Mobile Channels Conducive To Header Bidding
Real-Time Daily, Tobi Elkin - Wednesday, May 17, 2017
A new report suggests that brands are shifting more of their ...
- Up To 80% Fraud? Business As Usual For Ad Tech
Programmatic Insider, John Motavalli - Wednesday, May 10, 2017
Data intelligence platform Pixalate asserts that over half of connected TV a ...
- Kargo Names Adelphic's Maggio First VP Of Programmatic Sales
Real-Time Daily, Philip Rosenstein - Monday, May 8, 2017
On Monday mobile brand advertising firm Kargo announced its first vice preside ...
- Rubicon Project Beats Revenue Estimate With Q1 Earnings
Real-Time Daily, Tobi Elkin - Thursday, May 4, 2017
As it struggles to regain its footing, Rubicon Project reported Q1 20 ...
- Varick Media Partners With Triton Digital On Programmatic Audio Ads
Real-Time Daily, Tobi Elkin - Wednesday, May 3, 2017
Varick Media said it has expanded a partnership with Triton Digital, ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
Real-Time Daily, Tobi Elkin - Wednesday, April 26, 2017
AT&T's AdWorks unit unveiled a sleek new media lab packed with interacti ...
- IPG Mediabrands' Ansible Partners with Celtra On Mobile Creative
Real-Time Daily, Tobi Elkin - Tuesday, April 25, 2017
IPG Mediabands' mobile marketing agency Ansible announced a global partnership with Celtr ...
- Embracing A More Open Approach Is Critical To Fostering Brand Safety
RTBlog, Tobi Elkin - Monday, April 24, 2017
Ad-tech providers and agency partners should embrace a more open approach wi ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be Programmatic
Real-Time Daily, Tobi Elkin - Tuesday, April 18, 2017
Despite the fact that programmatic media and ad tech, in general, ha ...
- Ad Tech Product And Partner News: Week Of April 10
Real-Time Daily, Tobi Elkin, Philip Rosenstein - Friday, April 14, 2017
MediaMath, SpotX, NinthDecimal, and Taykey were among the ad-tech companies launching n ...
- Virool Addresses Mobile Market With New Vertical Video Exchange
Real-Time Daily, Tobi Elkin - Wednesday, April 12, 2017
In a bid to help spur the creation of video ads f ...
- Lack Of Brand Safety Is A 'Death Spiral' For Marketers
RTBlog, Tobi Elkin - Friday, March 24, 2017
As more advertisers curtail non-search advertising on its platform, Google finds itse ...
- Drawbridge, Teads Team On Outstream Video Inventory Across Devices
Real-Time Daily, Tobi Elkin - Thursday, March 23, 2017
Drawbridge and outstream video provider Teads are teaming up to help markete ...
- Native Digital Display Ad Spending Projected To Reach $22B
Native Insider, Tobi Elkin - Wednesday, March 22, 2017
As more advertisers turn to native advertising and branded content and publishe ...
- Axel Springer Launches Mobile Programmatic For Its Upday News App
Around the Net In MAD London, Sean Hargrave - Wednesday, March 15, 2017
Upday, the mobile news app owned by digital publishing powerhouse Axel Springe ...
- MediaBrix Rebrands As Receptiv, Launches DMP
Real-Time Daily, Tobi Elkin - Wednesday, March 15, 2017
MediaBrix, an in-app mobile video ad platform, on Wednesday said it h ...
- News App Makes Monetization Play With INNEX Programmatic Exchange
Real-Time Daily, Philip Rosenstein - Wednesday, March 15, 2017
Inneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Ax ...