Tag results for "mobile programmatic"
- Native Digital Display Ad Spending Projected To Reach $22BAs more advertisers turn to native advertising and branded content and publishe ...
- Axel Springer Launches Mobile Programmatic For Its Upday News AppUpday, the mobile news app owned by digital publishing powerhouse Axel Springe ...
- MediaBrix Rebrands As Receptiv, Launches DMPMediaBrix, an in-app mobile video ad platform, on Wednesday said it h ...
- News App Makes Monetization Play With INNEX Programmatic ExchangeInneractive's programmatic digital mobile ad exchange, INNEX, has been chosen by Ax ...
- 5 Key Takeaways From Mobile World Congress, In Case You Weren't ThereIf you weren't in Barcelona at the Mobile World Congress, Mark Conno ...
- AcuityAds To Acquire Visible Measures For $10M CashAd-tech firm AcuityAds Holdings Inc. said it will spend $10 million ...
- SITO Mobile Bows Location-Data-Harnessing ProductMobile marketing platform SITO Mobile on Thursday launched SITO LABS, which enabl ...
- 5 Key Takeaways From Mobile World Congress, In Case You Weren't ThereIf case you weren't in Barcelona last week at Mobile World Congres ...
- Real-Time Ad Platform Bows Inventory Discovery For Mobile AdvertisersReal-time ad platform Smaato launched a new feature that it said ai ...
- Two-Thirds Of Marketers Expanded Programmatic Campaigns To Mobile Devices In '16Programmatic advertising is becoming de rigueur for a majority of marketers, accordi ...
- Xaxis Names Bob Walczak EVP, Global ProductsWPP's programmatic agency Xaxis named Bob Walczak EVP, global products, a new ...
- Addante: Rubicon Restructuring Driven By 'Decision To Move Out Of Buy-Side'In a conversation with "Real-Time Daily," Rubicon Project CEO Frank Addante explain ...
- Automation Solutions Firm Expands Header Bidding Technology To Mobile AppsAutomation solutions firm PubMatic will expand its header bidding product offering ...
- AOL Brings In Adsquare Data For Gelocation Targeting This deal, announced at the start of Mobile World Congress, will conne ...
- AOL, Adsquare Form Data Partnership To Improve Audience TargetingAOL and mobile data exchange adsquare formed a partnership to bring adsquare ...
- Global Media Firm Launches Native Ad Channel Via Data-Driven AgencyMatomy Media Group said its data-driven advertising agency dubbed "mtmy" will off ...
- InMobi, Nextwave Multimedia Partner To Enhance In-App MonetizationMobile advertising company InMobi has partnered with the game developer Nextwave Multimed ...
- The Return Of The Attack Of The Bad AdsAd Lightning has come out with a study involving 605,000 examples ...
- Report Evaluates Performance Of Digital, Self-Service Programmatic CampaignsSize does matter-as in the size of digital display ads when ...
- Criteo Reports Q4 Revenue Increased 43%, While FY '16 Revenue Increased 36%Criteo, now calling itself a performance marketing technology company, reported earnings f ...
- AOL Study Confirms A Mobile Movement For VideoWith 89% of U.S. consumers saying they can't live without their smartpho ...
- Native Programmatic Intro Aims To Combine Targeting With Localized ProgrammaticSimpli.fi, a provider of localized programmatic advertising, launched a native programmatic ...
- Mobile Header Bidding Impressions Are GrowingWith header bidding nearly de rigueur in the world of ad tec ...
- Look For Contextual Signals To Implement 'Moment Marketing'So what does all the talk about "moment marketing" mean? Just a ...
- Study Reveals Publishers Unprepared For Mobile GrowthThe findings of a new study analyzing more than 40 global publisher ...
- 33Across Names Ex-AOL Exec To COO, Promotes Engineering Leader TO CTO33Across names former AOL Executive David Jacobs COO, and promotes Shyam Kuttikk ...
- The Trade Desk Reports More than $1 Bil In Gross Spend On Its Platform In '16The Trade Desk reported Q4 earnings and fiscal-year 2016 earnings at t ...
- Sharethrough Integrates With Sizmek Mobile-First DSPNative advertising supply-side platform (SSP) Sharethrough launched a programmatic native advertising integrati ...
- Kargo Expands Executive Leadership TeamKargo, a provider of mobile brand advertising, announced the appointment of Ry ...
- Data Suggests Brands Tie Search To 'Prospecting,' Programmatic TacticsThe connection between search and display has become more apparent in t ...
