- Kargo Expands Executive Leadership Team
Real-Time Daily, Tobi Elkin - Friday, February 3, 2017
Kargo, a provider of mobile brand advertising, announced the appointment of Ry ...
- Data Suggests Brands Tie Search To 'Prospecting,' Programmatic Tactics
SearchBlog, Laurie Sullivan - Thursday, January 26, 2017
The connection between search and display has become more apparent in t ...
- Rubicon Project Hires Bill Wolfe As VP To Bolster Mobile Growth
Real-Time Daily, Philip Rosenstein - Wednesday, January 25, 2017
Bill Wolfe was appointed today to the position of vice president, produ ...
- Ad-Tech Vets Weigh In On Rubicon's Potential Options, Scenarios
RTBlog, Tobi Elkin - Friday, January 20, 2017
With the news last week that ad-tech stalwart Rubicon Project is explori ...
- Programmatic Is The Arch Villain In Digital Display's 50:50 Viewability Gamble
London Blog, Sean Hargrave - Thursday, January 19, 2017
Viewability is just 49% in the UK, and the industry likes ...
- AppNexus Expands Technology, Programmatic Sales Partnership With Microsoft To Mexico
Real-Time Daily, Tobi Elkin - Thursday, January 19, 2017
Ad-tech firm AppNexus said it will deploy its Publisher Suite for t ...
- YuMe Launches Vertical Video Format For Mobile
Real-Time Daily, Tobi Elkin - Wednesday, January 18, 2017
YuMe has announced the launch of an immersive mobile vertical video ...
- Triton Digital, Zemeho Partnership Enables Mobile Games To Be Accessed Programmatically
Real-Time Daily, Tobi Elkin - Monday, January 16, 2017
The partnership enables programmatic purchase of digital audio advertising inventory within streami ...
- Adsquare, TabMo Team Up For One-Stop Shop Mobile Advertising
RTBlog, Tobi Elkin - Monday, January 16, 2017
Programmatic mobile is on the move. The goal of the alliance ...
- FollowAnalytics Bows Mobile Tool With Machine Learning, Predictive Intelligence To Personalize Messaging
Real-Time Daily, Tobi Elkin - Friday, January 13, 2017
FollowAnalytics, a mobile marketing platform that aims to help marketers increase interacti ...
- Report Documents 'Unprecedented Change' In Global Ad Landscape
Real-Time Daily, Tobi Elkin - Wednesday, January 11, 2017
The global advertising landscape experienced "unprecedented change" in 2016 with data, automatio ...
- Sharethrough Bows Integration With Adelphic, Looks To Boost Native Investment For Ad Buyers
Real-Time Daily, Tobi Elkin - Tuesday, January 10, 2017
Native advertising supply-side platform (SSP) Sharethrough announced a native programmatic ad integrati ...
- OTT Video Advertising Needs To Be More Targeted
Real-Time Daily, Tobi Elkin - Thursday, December 29, 2016
Over-the-top video advertising needs to be more targeted, vertical video's hot, a ...
- Eric Picard Heads To Pandora To Lead Product Management
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
Pandora named Eric Picard VP of ad product management. He'll be task ...
- Kargo Names Adam Chandler Chief Business Officer
Real-Time Daily, Tobi Elkin - Friday, December 23, 2016
Kargo, a provider of mobile brand advertising, named Adam Chandler to t ...
- Spearhead IMC Group, Smaato Close $148M Investment
Real-Time Daily, Tobi Elkin - Wednesday, December 21, 2016
Beijing-based Spearhead Integrated Marketing Communication Group said it completed its acquisition ...
- AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App Advertising
RTBlog, Tobi Elkin - Tuesday, December 20, 2016
AOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ba ...
- Factual Sees Increased Sophistication In Use Of Mobile Data In 2017
RTBlog, Tobi Elkin - Monday, December 19, 2016
Marketers will get more sophisticated in their use of mobile data, a ...
- TubeMogul Secures Instagram Partner Member Status
Real-Time Daily, Philip Rosenstein - Friday, December 16, 2016
TubeMogul announced on Thursday that Instagram has named the advertising software compa ...
- What's Your Google Comfort Level?
Show Daily: Videos, Ross Fadner - Tuesday, December 13, 2016
Responding to a question about why HP.com trusts Google with collecting a ...
- AerServ, Mediaocean Partner On Proprietary Tech To Access Mobile Audiences
Real-Time Daily, Tobi Elkin - Thursday, December 8, 2016
AerServ, a mobile video supply-side platform (SSP), said it partnered with Mediaocea ...
- Industry Leads Weigh in On Programmatic's Fate In 2017
Real-Time Daily, Ben Plomion - Monday, December 5, 2016
Ad-tech players are already speculating on what 2017 may hold for o ...
- Programmatic Spend Can Increase Marketing Return Up To 22%
Real-Time Daily, Philip Rosenstein - Thursday, December 1, 2016
A Rubicon Project study, conducted in connection with The Female Quotient Strate ...
- Adjust, Mobile Analytics Firm, Partners With Ad Networks To Fight Mobile Ad Fraud
Real-Time Daily, Tobi Elkin - Wednesday, November 23, 2016
Berlin-based Adjust, a mobile analytics and attribution firm, said it joined ...
- Adsquare Adds App-Usage Data To Its Portfolio
Real-Time Daily, Tobi Elkin - Tuesday, November 22, 2016
Mobile data exchange adsquare announced the addition of new data providers ...
- Attack Of The Bad Ads
Programmatic Insider, John Motavalli - Wednesday, November 16, 2016
Scott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence too ...
- Google Doubles Down On Video, Mobile As It Sees Exponential Growth
Mobile Marketing Daily, Laurie Sullivan - Monday, November 14, 2016
Google on Monday announced the addition of video to Native Ads ...
- PubMatic Report Finds Header Bidding And PMPs Drive Global Mobile Revenue Growth
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
Ad tech firm PubMatic said the mobile web accounted for nearly o ...
- Rubicon Project Reports Video Ad Spikes After Election
Real-Time Daily, Tobi Elkin - Friday, November 11, 2016
Advertising marketplace Rubicon Project said it saw record- breaking video advertising spe ...
- Tremor Video Sees Q3 Revenue Weakness, Programmatic Spend Up
Real-Time Daily, Tobi Elkin - Friday, November 4, 2016
Tremor Video reported third-quarter earnings showing revenue down 1% for the quart ...