Tag results for "mobile programmatic"
- Kargo Expands Executive Leadership TeamKargo, a provider of mobile brand advertising, announced the appointment of Ry ...
- Data Suggests Brands Tie Search To 'Prospecting,' Programmatic TacticsThe connection between search and display has become more apparent in t ...
- Rubicon Project Hires Bill Wolfe As VP To Bolster Mobile Growth Bill Wolfe was appointed today to the position of vice president, produ ...
- Ad-Tech Vets Weigh In On Rubicon's Potential Options, ScenariosWith the news last week that ad-tech stalwart Rubicon Project is explori ...
- Programmatic Is The Arch Villain In Digital Display's 50:50 Viewability GambleViewability is just 49% in the UK, and the industry likes ...
- AppNexus Expands Technology, Programmatic Sales Partnership With Microsoft To MexicoAd-tech firm AppNexus said it will deploy its Publisher Suite for t ...
- YuMe Launches Vertical Video Format For MobileYuMe has announced the launch of an immersive mobile vertical video ...
- Triton Digital, Zemeho Partnership Enables Mobile Games To Be Accessed Programmatically The partnership enables programmatic purchase of digital audio advertising inventory within streami ...
- Adsquare, TabMo Team Up For One-Stop Shop Mobile AdvertisingProgrammatic mobile is on the move. The goal of the alliance ...
- FollowAnalytics Bows Mobile Tool With Machine Learning, Predictive Intelligence To Personalize MessagingFollowAnalytics, a mobile marketing platform that aims to help marketers increase interacti ...
- Report Documents 'Unprecedented Change' In Global Ad LandscapeThe global advertising landscape experienced "unprecedented change" in 2016 with data, automatio ...
- Sharethrough Bows Integration With Adelphic, Looks To Boost Native Investment For Ad BuyersNative advertising supply-side platform (SSP) Sharethrough announced a native programmatic ad integrati ...
- OTT Video Advertising Needs To Be More TargetedOver-the-top video advertising needs to be more targeted, vertical video's hot, a ...
- Eric Picard Heads To Pandora To Lead Product ManagementPandora named Eric Picard VP of ad product management. He'll be task ...
- Kargo Names Adam Chandler Chief Business OfficerKargo, a provider of mobile brand advertising, named Adam Chandler to t ...
- Spearhead IMC Group, Smaato Close $148M InvestmentBeijing-based Spearhead Integrated Marketing Communication Group said it completed its acquisition ...
- AOL: Next Frontier Is Bringing Header Bidding To Mobile In-App AdvertisingAOL's Matt Gillis, SVP of publisher platforms, peered into his crystal ba ...
- Factual Sees Increased Sophistication In Use Of Mobile Data In 2017Marketers will get more sophisticated in their use of mobile data, a ...
- TubeMogul Secures Instagram Partner Member StatusTubeMogul announced on Thursday that Instagram has named the advertising software compa ...
- What's Your Google Comfort Level?Responding to a question about why HP.com trusts Google with collecting a ...
- AerServ, Mediaocean Partner On Proprietary Tech To Access Mobile AudiencesAerServ, a mobile video supply-side platform (SSP), said it partnered with Mediaocea ...
- Industry Leads Weigh in On Programmatic's Fate In 2017Ad-tech players are already speculating on what 2017 may hold for o ...
- Programmatic Spend Can Increase Marketing Return Up To 22%A Rubicon Project study, conducted in connection with The Female Quotient Strate ...
- Adjust, Mobile Analytics Firm, Partners With Ad Networks To Fight Mobile Ad FraudBerlin-based Adjust, a mobile analytics and attribution firm, said it joined ...
- Adsquare Adds App-Usage Data To Its PortfolioMobile data exchange adsquare announced the addition of new data providers ...
- Attack Of The Bad AdsScott Moore, CEO of Ad Lightning, talks about its "proprietary intelligence too ...
- Google Doubles Down On Video, Mobile As It Sees Exponential GrowthGoogle on Monday announced the addition of video to Native Ads ...
- PubMatic Report Finds Header Bidding And PMPs Drive Global Mobile Revenue GrowthAd tech firm PubMatic said the mobile web accounted for nearly o ...
- Rubicon Project Reports Video Ad Spikes After ElectionAdvertising marketplace Rubicon Project said it saw record- breaking video advertising spe ...
- Tremor Video Sees Q3 Revenue Weakness, Programmatic Spend UpTremor Video reported third-quarter earnings showing revenue down 1% for the quart ...
