Tag results for "mobile programmatic"
- Programmatic Ad Spend To Hit $11.05 Bil In China This Year Programmatic ad spending in China will increase 71.1% to $11.05 billion ...
- InMobi Bullks Up On Viewability Via Partnerships with Moat And DoubleVerifyInMobi, an ad tech firm that helps consumers discover new products a ...
- The Digital Advertising Tipping Point is HereDuring his presentation, "The Digital Advertising Tipping Point is Here!" Jeff Burket ...
- The Mobile App ConundrumSpeaking on the Publishing Insider Summit panel "The Platform Puzzle and Distributi ...
- Teads Enables Advertisers To Turn TV Creative Into Vertical Video For MobileOutstream video provider Teads is now offering vertical video with a 360-degr ...
- SpotX Partners With BrightLine To Automate Interactive Video Ad Sales For Connected TVVideo inventory management platform SpotX, and BrightLine, a provider of advanced ...
- TapFwd To Use Drawbridge Consumer Graph In Mobile Data MarketplaceDrawbridge announced that TapFwd will begin to use its Connected Consumer Gra ...
- Snapchat, The MTV Of 2016This past week, Snap, Inc. was reported to be planning a $ ...
- Livestreaming: Already Changing The TV MindsetLivestreaming is starting to earn a place alongside traditional television programming forma ...
- TapFwd Raises $3 Million, Launches Mobile Data MarketplaceMobile data platform TapFwd announced on Wednesday the release of its mobi ...
- Criteo CEO On Future Of HookLogic After AcquisitionAdvertisers may have been blindsided by Criteo's $250 million purchase of HookLogi ...
- PushSpring, ComScore Partner To Enhance Mobile Audience SegmentsPushSpring and comScore announced on Tuesday a partnership to introduce mobile audien ...
- Are Publishers Resisting the Transition to Mobile?Do publishers consciously resist the transition to mobile because of diminished yield ...
- ABI: Measuring Programmatic Success Takes a Long TimeDuring his OMMA Programmatic Keynote Interview with MediaPost's Real-Time Daily Editor To ...
- Ad Fraud and ResponsibilityGreg March, CEO, Noble People, and Mike Smith, Senior Vice President Advertisi ...
- What is Good Creative in a Programmatic World?Jim Lesser, President & CEO, BBDO San Francisco, shares his insight in ...
- 3 Women Execs Tune Up Spotify's Ad BusinessThought leadership is the new innovation for 2017. At Spotify, it com ...
- AB InBev Notes Problems Measuring Mobile In-App AdsMarketers are having a hard time getting their attribution models right f ...
- Factual Launches Observation Graph And The Next Generation Of Geopulse AudienceData company Factual announced the public beta release of Observation Graph, ...
- ISBA Launches New Programmatic Guide Amid Transparency ConcernsISBA has launched a new guide to programmatic advertising in response ...
- Programmatic Education -- Can It Really Paper Over Transparency Issues Between Brands And Agencies?ISBA is helping advertisers to gain a better understanding of programmatic, b ...
- TubeMogul Revamps Display Offering Via Partnerships And New AlgorithmsCross-channel advertising platform TubeMogul announced a revamp of its display offering ...
- Cydersoft Bolsters Fraud Detection Product Line With Real-Time CapabilitiesCydersoft, a mobile video advertising firm, announced on Friday the release ...
- Report Finds Gulf Between U.S. And European Ad Blockers Isn't So WideA research report from TUNE, a Seattle-based mobile marketing technology company, recent ...
- Ad Limiting Going Mobile, Thanks To AppleWith Apple building a form of ad limitation into its latest mobi ...
- Mobile And Programmatic Focus Du JourAccording to an AdRoll survey of a thousand US marketers across industrie ...
- Google Announces Next-Gen Universal App Campaign, New Video Ad FormatsGoogle released the next generation of Universal App Campaigns along with ...
- Faster Than Expected, EMarketer Says Digital Ad Spend Beats TV By End Of YearMobile and video advertising is propelling the faster-than-expected development. By the e ...
- PubMatic Launches SEVEN, Revenue Management PlatformAd-tech firm PubMatic announced the launch of SEVEN, a revenue management platfo ...
- Adsquare Launches Private Marketplace For Mobile Audience Data Mobile data exchange adsquare announced the launch of a private marketplace (PM ...
