The Mobile App Conundrum

Speaking on the Publishing Insider Summit panel “The Platform Puzzle and Distributing to Elusive Newsstands”, premium publishers were in agreement that the mobile app arena is not one they are focusing on in terms of monetization or audience development. Each of the publishers on the panel said they were “bearish” about the prospects of making money from mobile apps or putting all of their content into an app. 

Find the rest of this session, and more, at our Publishing Insider Summit agenda page.

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