• Can Healthcare Marketing Finally Get Creative?
    Listen in as moderator Michael DiSalvo, SVP of health and wellness, Ogilvy, and panelists John Barker, founder and chief idea officer, BARKER; Courtney Cotrupe, President, Partners+Napier, and Moses Salami, director of marketing communications, Holy Name Medical Center, talk about examples of newer channels that interact with patients in healthcare.
  • Highmark Health Is No. 1 In Authenticity And Wit
    Cindy Donohoe, EVP, CMO, Highmark Health, talks about how she and her team and their agency eschewed the idea of claiming to be the No. 1 health facility. Instead, they decided to be big, bold and fast. #LivingProof by Donor of Detroit is evidence of "how we've changed people's lives." Did we mention 6,500 storks?
  • The Retailization of Healthcare Advertising
    Moderator Jordan Greene, partner/mobile media, Mella Media, walks panelists Nikzad Allahverdi, senior digital manager, Five Star Quality Care; Jon Kagan, senior director of search and biddable media, Cogniscient Media; and Ted Lawson, senior director of marketing, Endo Pharmaceuticals, through the stages of selling in the healthcare field. "It's a commonality that consumers don't need you until they need you. Is search at top of funnel?" Watch as each explains how search fits into his marketing plan.
  • Driving Better Relationships With Smarter Segmentation
    Moderator Hans Kaspersetz, president and chief strategist, Arteric, with panelists Gabrielle Bedewi, chief analytics officers, Butler/Till; Brian Deffaa, CMO, LifeBridge Health; Justin Freid, EVP, managing director, CMI/Compas, and Shonel Morrison, associate media director, AstraZeneca. Listen as Shonel and Justin explain the challenges of promising a 360-degree view of patients using CRM and other platforms.
  • Diversifying 'Be the Match''s Donor Base
    Battling brand awareness, Be the Match is in the throes of creating a lot of eye candy, Amy Freese, director, strategic partnerships and multicultural growth, Be the Match (National Marrow Donor Program). What she does have - and shows us here - is the behind-the-scene efforts being made to reach a diverse population in order to find donors for people who need stem cell transplants.
  • Mastering the Social Healthcare Experience
    Listen in as moderator Andrew Eklund, founder and CEO, Ciceron, and panelists Katryn Gene, director of client services, Situation; Gary Kibel, partner, Davis & Gilbert LLP; and Susan Walkman, CMO, Meals on Wheels, talk about healthcare on social. Andrew goes back to the AOL days (gasp!) and claims that, besides his wife, Gary is the only lawyer he likes. "Yes, we're friends on MySpace," quips Gary. Fun!
  • The New Economy Of Social Influencers
    When moderator Kerry Perse, managing director, OMD Create, asked panelists Lauren Clinton, senior manager, content and social media, The Scotts Miracle-Gro Company; Jessica Newton, VP, digital strategy director, Arnold Worldwide; Amanda Sims, associate manager of social and digital, Premier Nutrition, for their POV on how to use influencers, answers were all over the funnel. It's the economy!
  • Bayer's Incredible History and Modern Take on Data
    When Alex Weprin, Editor, Digital News Daily, MediaPost, referred to Bayer as old, Joshua Palau, VP, Digital Strategy and Platforms, Bayer Consumer Health, told him just how old it is. His answer will surprise and may even shock you.
  • Amazonification: Is The Retail Giant Friend Or Enemy?
    See why these marketers regard Amazon as a partner. Have they given in?
  • Not Your Grandmother's Pine-Sol
    When Sacha Connor, director of marketing for Clorox, which owns the brand, and agency Reach went looking for influencers who could dance and were willing to work with a cleaning brand, she was thrilled when they found their top couple. But when the influencers saw it was Pine-Sol, Connor's ego took a big hit. See why.
« Previous Entries