See what happens when "Robert," 34, first-time homeowner, wants to have the best lawn on the block. Amanda Scarnechia, manager of CRM and consumer data for the brand, walks us through one of the company's personae.
Steve Smith, VP, editorial director of events at MediaPost, talks with Brian Coleman, VP, small business customer loyalty marketing at American Express, about how the brand is making its customers the star of the email itself!
Deliverability: We have a situation! Listen as Adam Reynolds, senior manager of email and SMS marketing at Sleep Number, describes how over 50% of their subscribers weren't getting emails as Labor Day Weekend bore down.
Here, Kayla Beck, senior manage of email delivery and quality control at Southwest Airlines, talks about ways to pith potential vendors, including why one might want to stick with the known versus the unknown.
Learn as Monica Deretich, VP, marketing and CRM for JustFab, describes the company's approach to achieving a personalized experience for your customers. She also offers five excellent tips!
Logitech decided to migrate to a single ESP. Listen as Vanessa Boutwell, director of consumer engagement marketing, talks about the key to a successful transition.
Chick-fil-A has come a long way since the Dwarf House Grill of 1946. Here, Emily Randall, interactive digital media, talks about the brand's journey as it poked its nose into its "pretty messy" email program.
Wherein our hapless panelists eat crow and tell about the time ... we sent an email to our pass holders letting them know that this once-a-year event would take place for the first time ever on Facebook Live! Guess what was wrong in the email.
Brian Schmidt, director of CRM, growth and retention for Fender Musical Instruments, shares what happened when the brand turned its first on-boarding message into a message from an instructor!
How to reconcile multiple Instagram profiles of the same Gen Z person? Here, Mia von Sadovszky, SVP, Strategic Planning Director, RPA, lets us in on the secret!