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    Listen as Infiniti's Phil O'Connor explains to MediaPost's Tanya Gazdik how the brand was able to take advantage of Marvel's "Avengers: Infinity War" movie. "The devil's in the details," as he says.
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    "When you think of 4,000 people, we're a niche brand, in broad terms it's like 10% of your owner group out on the road. Not 60 minutes behind two-way mirror glass talking about your product through a moderator," MINI USA's Patrick McKenna tells MediaPost's Tanya Gazdik.
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