Here's Jessica Fini, Manager, Social Marketing, American Honda Motor Co., Inc., explaining why the brand used augmented reality to launch the Acura TLX and Honda Civic Type R. Don't miss the race!
Listen as Infiniti's Phil O'Connor explains to MediaPost's Tanya Gazdik how the brand was able to take advantage of Marvel's "Avengers: Infinity War" movie. "The devil's in the details," as he says.
"When you think of 4,000 people, we're a niche brand, in broad terms it's like 10% of your owner group out on the road. Not 60 minutes behind two-way mirror glass talking about your product through a moderator," MINI USA's Patrick McKenna tells MediaPost's Tanya Gazdik.