Negotiation is a sensitive topic, according to Carl's Jr.'sCodie Richards. "Everything is changing every six months. Initially, we wanted exclusivity. That quickly changed. It's a win-win when you have a media buy that they get tagged onto." Listen in.
"The biggest lesson is being ready for change," Popeye's Lisa O'Brien advised. "Surround yourself with people you trust, who have the expertise to make quick decisions." Here's how Popeye's Chicken Sandwich took the world by storm!
The foundation of the journey was about getting buy-in for the app. One way to get buy-in from franchisees, she noted, is to have the company boss mandate it. "The key is to find supporters among your franchisees.
Yum Brands' Ashley Travis asks this about loyalty programs: "Why do we do it?" Removing friction for consumers is at the top of her list. Although doing it for the data it provides is up there, too. Travis provides a wealth of information here.
"This one promotion drove 6% in comp and 506% ROI. We got 1.1 million new customer lifetime value. Signups were up 40% and they stayed higher at 8%." You know you want to find out what it was!
"We still have six restaurants that are cash only," A&W's Liz Bazner said, about which she only found out because there were no reported results. "It was my boring Nancy Drew crime-solving novel." See how she woke them up.
"Our secret sauce is creating partnerships with different best makers, chefs and farmers, sort of a who's who of that culinary scene of that city," said Salt and Straw CMO Alison Haitt. "We say one plus one equals eleven." It adds up!
Listen as Jorge Oliveira, the brand's Lead Media, Digital & Social Channels, rattles off key moments from 2019, including the launch of the Impossible Whopper, that racked up billions of impressions. Impressive!