When Erin Killion, Director of Media at B2B agency Point to Point, came on board, many clients were still using print. Listen as she talks about how the agency brought clients into the digital age and got them on social, to start.
Marissa Perr, Account Strategy Lead at agency Mustache, explains how it shapes video promotion to fit everything from Facebook Watch to IGTV for clients like Netflix, UnderArmour and Grammerly. Take notes!
Gravity Blanket's Karalyn Zamora explains how the brand has learned a lot about the power of short and simple messaging in video ad formats. The very first videos Gravity shot are still in use today!
Ashley Homecare Stores did. Here, Nicole Hanni, Director of Media Strategy, talks about how, with over 100 Ashley Homecare stores in 31 DMAs, it is using the OTT channel to extend its TV buy into every local niche and cranny. Have a listen!
Ciceron's Ashley Evenson and Mall of America's Sara Johnson share with you how they are using location and geo-fencing technologies to track and learn from foot traffic and sales that are attributable to those buys.
Watch and learn as Magna Global's Julie Anson and Spark Foundry's Brad Liebow talk with MediaPost's Joe Mandese about measurement metrics. While OTT is the biggest growth area in TV, where is the money going and why?
Herein, Matt Myers explains how nearly all of its prospect audience is matched to Amazon's, giving it up to 75% penetration on FireTV. For its part, Amazon has been able to pick up additional audience segments based on conversion data that is flowing in.
Hear how Marissa Jimenez, President of MODI Media, and Jesse Math, VP, Social & OTT at ForwardPMX, grapple with new DTC brands bringing new money, new data and new performance expectations to TV.
Freshly's Kristina Lock shares the brand's use of Facebook/IG to test and iterate media plans that can scale on linear TV and OTT buys next year. Listen to how it tested, tested and tested some more!
Pepsi's Kevin Moeller leads a robust discussion on how the many screens of connected TV, OTT, digital video and more cohere into a storytelling plan. Listen as EA's Juan Badiola, Video Investments' Diana Bernstein, and Ocean Media's Jared Lake opine.