During his OMMA Programmatic Keynote Interview with MediaPost's Real-Time Daily Editor Tobi Elkin, Jonny Silberman, Director of Innovation & Strategy, Anheuser-Busch InBev, reveals that measuring programmatic success CPG brands takes a long time.

Greg March, CEO, Noble People, and Mike Smith, Senior Vice President Advertising Platforms, Core Audience, Hearst; Senior Vice President of Revenue Platforms and Operations, Hearst Magazines Digital Media, disagree on who in the programmatic supply chain should be responsible for widespread ad fraud, and what to do about it during the OMMA Programmatic panel "Blocking, Fraud and the Buy-Side".

Jim Lesser, President & CEO, BBDO San Francisco, shares his insight into what makes for good creative in a programmatic world during the OMMA Programmatic panel: "Programmatic Inventory: New Formats, New Day?"

The companies providing technology platforms for programmatic advertising really need to step up their game, especially where newer media formats are concerned, Rich Sobel, SVP, Programs & Services, Publicis Media-Data, Technology, and Innovation, tells the OMMA Programmatic audience during the panel "Programmatic Inventory: New Formats, New Day?"

During the OMMA Programmatic panel "Beyond Search: Can Programmatic Lead to Omnichannel Success?" Nick Cavet, Associate Partner, Digital Strategy, VSA Partners, notes that offline measurement attributed to programmatic advertising has improved drastically in the last five years, and should continue to improve.

In this exchange during the OMMA Programmatic panel, "Q4 Temperature Check: Pricing, Quality, Availability", Jeremy Hlavacek, Vice President, Global Automated Monetization, The Weather Company, and Mike Moreau, COO, Link Data Cloud, Krux postulate that programmatic pricing will continue to rise, before Andrew Eklund, Co-Founder and CEO, Ciceron, points out that some advertisers engage in programmatic buys just to get access to third-party data.

During the OMMA Programmatic panel "Blocking, Fraud and the Buy-Side", Greg March, CEO, Noble People, and Steve Carbone, Chief Digital & Analytics Officer, MediaCom, disagree about whether or not ad blockers really add value to the digital advertising ecosystem.