The companies providing technology platforms for programmatic advertising really need to step up their game, especially where newer media formats are concerned, Rich Sobel, SVP, Programs &
Services, Publicis Media—Data, Technology, and Innovation, tells the OMMA Programmatic audience during the panel “Programmatic Inventory: New Formats, New Day?”
Find the rest of this session, and more, at our OMMA Programmatic Agenda page.