Tag results for "programmatic tv"
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023Long term, what's the plan for ads on local TV? Borrell Associat ...
- Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV BuysMajorities of U.S. and UK advertisers surveyed indicate more granular content insigh ...
- CTV Advertising Can Reach 94% Of US HouseholdsOpen programmatic ad spending on connected television this year has risen 3 ...
- FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%Programmatic's share of U.S. ad views rose three percentage points in ...
- Magnite, FreeWheel Lead CTV Programmatic In N.A. Market ShareRankings also cover mobile programmatic suppliers. ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime DayAdvertisers boosted their spending by 62% from a year earlier on Amazon ...
- Place Exchange Expands Into Latin America To Support Thousands Of ScreensPlace Exchange has expanded into Latin America, giving marketers access to mo ...
- Sports TV Advertising Adds Unique Reach To CampaignsSports TV advertising in particular adds unique reach -- while programmatic ...
- Crackle Plus Expands Ad Inventory Via SaaS CTV TechAVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology ...
- Selling In-House, In-HouseHunter Douglas has been on a five-year journey of bringing ever mo ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of ToolsGoogle Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Tremor Video Launches Programmatic TV MarketplaceAd buyers can use the marketplace to access more than 60 "TV-centri ...
- Pixalate Debuts CTV-Mobile 'Trust Index'The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto MarketerThe companies claim this is the first VOD deal of its ki ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than YearlyThe data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Programmatic CTV Ads Hit $6.73 Billion In 2020One major hurdle is finding a standard measure of viewability, and ...
- Programmatic CTV Ad Spending Projected To Expand More Than 50% This YearWhile it's no surprise that 2020 was a banner year for t ...
- A+E Networks and Crown Media Join Xandr Invest PlatformThe two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, ProgrammaticBrendan Condon brings to Captify his expertise and experience in TV, C ...
- SpotX Launches Programmatic Addressable SolutionsSpotX, which works with 97% of major U.S. ad-supported OTT video provide ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to addre ...
- Connected TV Video Impressions Continue To Climb, Programmatic CTV Activity RisingConnected TV's 43% share tops mobile video impressions' 39% share for t ...
- Why Programmatic Advertising Won't Work On TVProgrammatic has provided cover for a massive amount of fraud. It h ...
- Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To AmazonRoku's devices still heavily dominate, with 59% of programmatic ad share ...
- TV Should Follow Digital's Programmatic LeadLinear television sells advertising availability, based on a 24-hour calendar with prici ...
- Hudson MX Strikes Deal With Comscore For Local TV Auto DataHudson MX's platform has been used to make $2 billion in loc ...
- Xandr Invest Provides Access To Buying Premium ContentThe platform gives marketers access to buying premium, brand-safe content and includ ...
