- Next Steps For Google After NewFronts
MediaDailyNews, Laurie Sullivan - Sunday, May 5, 2024
If the DOJ finds Google violated antitrust laws, it will schedule ...
- Spending Growth For Open Programmatic CTV Ads Slowed In Q3
Research Intelligencer, Robert Williams - Wednesday, November 22, 2023
Latin America's strength in open programmatic ad spending on CTV offset weakne ...
- Major Brands Make Up 45% Of Ads On Fake Or Divisive CTV Apps
Research Intelligencer, Robert Williams - Monday, November 13, 2023
Fortune 500 companies are spending millions of dollars on low-quality CTV invent ...
- Q3 Programmatic CTV Ad Spend Flat In N.A., Roku Commands 51% Global Device Share
Advanced TV Insider, Karlene Lukovitz - Friday, November 10, 2023
Hulu and Roku continued to dominate in share of spend among C ...
- Paramount CTV Ad Inventory Now Directly Accessible By SSPs
MediaDailyNews, Karlene Lukovitz - Tuesday, October 31, 2023
Conduit addresses buying inefficiencies by allowing multiple SSPs to connect directly wi ...
- AMC Networks Bows Live Linear Programmatic Buys
MediaDailyNews, Karlene Lukovitz - Friday, October 27, 2023
The industry-first capability promises to open digital media efficiencies to national line ...
- Apple TV's CTV Ad Share Drops To 4%, Hulu Is #1 App In Spend
MediaDailyNews, Karlene Lukovitz - Friday, September 15, 2023
Apple TV devices rank #6 in share of programmatic ad spend. ...
- FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural Reach
Digital News Daily, Karlene Lukovitz - Wednesday, August 16, 2023
The Colossus SSP has been integrated into the Beeswax programmatic buying platf ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- PubMatic Offers Self-Service Advertising Platform
Publishers Daily, Ray Schultz - Wednesday, July 26, 2023
The new offering is designed to help advertisers succeed in commerce me ...
- Open Programmatic CTV Ad Spend Dips 5% In Q1
Television News Daily, Wayne Friedman - Monday, June 12, 2023
The estimated 5% decline in open programmatic platform ad spend on glob ...
- Summer TV Advertising Can Boost Share Of Voice For Brands
Research Intelligencer, Robert Williams - Thursday, June 1, 2023
Advertisers that stay on air in the summer months have a chan ...
- Teads Expands CTV Programmatic Internationally
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
The CTV offering is now available in Canada, the U.K., Brazil a ...
- Roku Has Biggest Share of Voice For Open Programmatic CTV Ads
Research Intelligencer, Robert Williams - Friday, April 14, 2023
Roku's share was more than twice that of electronics giant Samsung, whi ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023
TV Watch, Wayne Friedman - Friday, November 11, 2022
Long term, what's the plan for ads on local TV? Borrell Associat ...
- Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV Buys
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Majorities of U.S. and UK advertisers surveyed indicate more granular content insigh ...
- CTV Advertising Can Reach 94% Of US Households
Research Intelligencer, Robert Williams - Wednesday, September 28, 2022
Open programmatic ad spending on connected television this year has risen 3 ...
- FASTs Now Drive 29% Of Video Ad Views, Programmatic Share At 27%, Ad Targeting Up 68%
Advanced TV Insider, Karlene Lukovitz - Wednesday, September 21, 2022
Programmatic's share of U.S. ad views rose three percentage points in ...
- Magnite, FreeWheel Lead CTV Programmatic In N.A. Market Share
Digital News Daily, Karlene Lukovitz - Wednesday, August 17, 2022
Rankings also cover mobile programmatic suppliers. ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
Research Intelligencer, - Thursday, July 28, 2022
Advertisers boosted their spending by 62% from a year earlier on Amazon ...
- Place Exchange Expands Into Latin America To Support Thousands Of Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Place Exchange has expanded into Latin America, giving marketers access to mo ...
- Sports TV Advertising Adds Unique Reach To Campaigns
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports TV advertising in particular adds unique reach -- while programmatic ...
- Crackle Plus Expands Ad Inventory Via SaaS CTV Tech
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
AVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 24, 2022
Google Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022
Advanced TV Insider, Karlene Lukovitz - Friday, February 25, 2022
A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Research Intelligencer, - Thursday, December 16, 2021
Managing campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top Concern
Research Intelligencer, - Wednesday, December 15, 2021
Many marketing professionals said external regulation is necessary to make the advertisi ...
- Tremor Video Launches Programmatic TV Marketplace
Digital News Daily, Karlene Lukovitz - Thursday, October 7, 2021
Ad buyers can use the marketplace to access more than 60 "TV-centri ...
- Pixalate Debuts CTV-Mobile 'Trust Index'
Television News Daily, Wayne Friedman - Monday, May 24, 2021
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...