FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural Reach
- by Karlene Lukovitz @KLmarketdaily, August 16, 2023
FreeWheel’s programmatic buying platform, Beeswax, and ad-tech platform Direct Digital Holdings have partnered to expand Beeswax’s connected TV ad inventory, including reach to multicultural audiences.
The diversity expansion comes through Beeswax’s integration of Direct Digital Holdings’ Colossus SSP, a supply-side platform (SSP) that works with both multicultural and general market publishers.
In addition, on the buy side, Direct Digital Holdings’ digital marketing companies, Orange142 and Huddled Masses, will work with Beeswax to serve CTV ad placements for marketers.
