- Cadent Intros Cross-Device Programmatic Bidding
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
The programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Google Now Integrates With Lotame's Panorama ID
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
The deal with Google extends the company's cookieless data connectivity capabilities f ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Will Trade Desk's Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
Publishing Insider, Tony Silber - Friday, February 18, 2022
New OpenPath connects advertisers directly to publishers' ad inventory, avoiding Google's Op ...
- Human Raises $100 Million In Growth Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Human, which protects companies against bot attacks and fraud, experienced accelerated glob ...
- Mobile SSP Kargo Begins Blocking Ads On Misinformation Sites
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
Kargo claims to be the first mobile-focused SSP to utilize NewsGuard's veraci ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Research Intelligencer, Rob Williams - Thursday, December 16, 2021
Managing campaigns now takes an average of nine types of software ...
- Rideshare Screens Network Joins PubMatic's Cross-Channel Offering
Digital News Daily, Karlene Lukovitz - Wednesday, December 15, 2021
Octopus Interactive's ad network in Uber, Lyft vehicles is now be availab ...
- Advertisers See Media-Market Transparency As Top Concern
Research Intelligencer, Rob Williams - Wednesday, December 15, 2021
Many marketing professionals said external regulation is necessary to make the advertisi ...
- Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Global tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- FuboTV Designates Magnite As Preferred SSP
Digital News Daily, Karlene Lukovitz - Tuesday, September 14, 2021
CTV is fuboTV's most popular streaming platform, representing 94% of total viewi ...
- Best Buy Signs On To Criteo's Retail Media Network
Inside Performance, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use t ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...
- Tremor International Stock Dips After IPO Terms Announced
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
Tremor is "rapidly growing its top-line and bottom line" and is pric ...
- Magnite Shifts Executive Team Following SpotX Acquisition, Names New CTO
Digital News Daily, Karlene Lukovitz - Wednesday, May 26, 2021
The changes include SpotX's CTO, J. Allen Dove, becoming CTO of Magn ...
- Verizon Media DOOH Self-Serve Ad Suite Bundles Planning, Measurement, Optimization
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 25, 2021
Verizon Media on Tuesday announced the launch of a self-service, full-funnel DO ...
- TiVo's CTV Ad Inventory Now On Xandr Marketplace
Digital News Daily, Karlene Lukovitz - Tuesday, May 11, 2021
The deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offeri ...
- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV Ads
Television News Daily, Wayne Friedman - Wednesday, April 28, 2021
In January 2022, Verizon Media will be the exclusive demand-side platform f ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Research Intelligencer, Joe Mandese - Tuesday, March 23, 2021
Advertisers are generally more negative about their ad budgets than their agen ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industr ...
- A+E Networks and Crown Media Join Xandr Invest Platform
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
The two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Discovery, Magnite Extend Relationship To Streaming In Overseas Markets
Digital News Daily, Karlene Lukovitz - Tuesday, September 29, 2020
Discovery, which has been working with the Magnite sell-side advertising platform ...
- Verizon Media Launches Header Bidding-Like OTT Solution
Digital News Daily, Karlene Lukovitz - Tuesday, September 15, 2020
OTT Smart Auction lets OTT programmatic demand compete with reserved demand ...
- ViacomCBS Digital Taps Verizon Media As SSP
Digital News Daily, Karlene Lukovitz - Thursday, July 16, 2020
Partnership covers inventory for CBSN and ET Live CTV inventory. ...