- Trade Desk's Green: Supply Chain Being 'Cleaned Up,' Agencies Face New Trust Questions
MediaDailyNews, Rob Williams - Tuesday, April 28, 2026
MIAMI BEACH, FL -- Every company between advertiser and publisher "needs ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- Amazon Ads Donates Framework To Improve Ad Bidstreams
MediaDailyNews, Laurie Sullivan - Wednesday, April 15, 2026
The new framework donated by Amazon Ads to IAB Tech Lab alig ...
- OpenX Repositions As 'Intelligent SSP'
MediaDailyNews, Laurie Sullivan - Monday, April 13, 2026
Open X's new position shifts it from intermediary to strategic data partn ...
- Tech Lab Unveils Framework For Agentic Media Buying
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
The proposed framework from the IAB Tech Lab is expected to chan ...
- Mozilla Challenges Online Ads, Once Again
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 12, 2025
The partnership with Equativ moves Mozilla further away from traditional ad mode ...
- Privacy Expert Builds Algorithms For Impression-Level Targeting
MediaDailyNews, Laurie Sullivan - Monday, October 27, 2025
Adding the ability to make decisions closer to the supply side hel ...
- Optimized Bidding Drives Programmatic Outcomes In McDonald's Campaign
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 28, 2025
The recent integration of OpenX Technologies with Attain, which provides live purcha ...
- How One Startup's 29-Year-Old Founder Will Take Advertisers Into The Future
Data & Programmatic Insider, Laurie Sullivan - Monday, October 27, 2025
AdsGency AI founder and CEO Bolbi Liu believes the average person h ...
- Amazon Enters RTB Market With Cloud Service Built For Agentic Era
MediaDailyNews, Laurie Sullivan - Thursday, October 23, 2025
Amazon Web Services on Thursday introduced a fully managed service built f ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- OpenX Accuses Google of 'Rigging' Ad Auctions In Latest Lawsuit
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
OpenX filed a suit against Google alleging anticompetitive practices that manipulated auction ...
- InMobi Goes Agentic, Creates Curation Hub
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- Upgraded Platform Is Designed To Speed Up the Ad-Buying Process
Publishers Daily, Ray Schultz - Monday, May 12, 2025
PubMatic says its enhanced tool will support media buyers and publishers. ...
- GAI Performance Jumps For Media Buyers On The Open Internet
Performance Marketing Insider, Laurie Sullivan - Friday, May 9, 2025
PubMatic has upgraded its tech suite for buyers to streamline every sta ...
- CPMs, Spend Rising In Most Programmatic DOOH Categories
MediaDailyNews, Laurie Sullivan - Monday, February 17, 2025
Screen and TV for the first time tied billboard media as t ...
- Yahoo Becomes First DSP To Adopt IAB Tech Lab's Data Transparency Labels
MediaDailyNews, Laurie Sullivan - Tuesday, January 28, 2025
PALM SPRINGS, CA -- Yahoo DSP became the first demand-side platform ...
- Google AdExchange Keeps Top Spot Among Web SSPs
Research Intelligencer, Rob Williams - Tuesday, December 17, 2024
As for U.S. mobile app traffic on Apple App Store apps, Ver ...
- Western Union, PubMatic Expand Collaboration
MediaDailyNews, Laurie Sullivan - Tuesday, December 3, 2024
Western Union is using first-party data online to offset audience extensions v ...
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher Services
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Yahoo announced it is extending its identity solutions such as ConnectID ...
- DoubleClick Pitch Deck Shows Importance Of Google's Acquisition
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 4, 2024
A leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Alphabet's Worth Without Google Search
MediaDailyNews, Laurie Sullivan - Monday, August 26, 2024
TD Cowen Analyst John Blackledge valued each Alphabet business as if ...
- Will Audience Curation Solve Addressability Challenges?
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Lotame Curation will give advertisers a way to build audience segments bas ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- SSP Fires Back At Adalytics' Fake ID Injection Claim
MediaDailyNews, Laurie Sullivan - Friday, May 10, 2024
Adalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Tatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2024
Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find Workarounds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Adjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Google Missed Opportunity To Solve Cookieless Advertising: Execs
Data & Programmatic Insider, Laurie Sullivan - Monday, February 19, 2024
Some execs believe Google's "great minds" could have done a better j ...
- Cookie Price Inflation On The Way
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2023
Cookie deprecation is finally happening -- which means traditional measurement standards wi ...