Tag results for "ssp"
- Yahoo Opens Cookieless IDs To SSPs Including Amazon Publisher ServicesYahoo announced it is extending its identity solutions such as ConnectID ...
- DoubleClick Pitch Deck Shows Importance Of Google's AcquisitionA leaked 2007 pitch deck outlines how the DoubleClick acquisition changed t ...
- Alphabet's Worth Without Google SearchTD Cowen Analyst John Blackledge valued each Alphabet business as if ...
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting BizThe business aims to support publishers and give advertisers better targeting signa ...
- SSP Fires Back At Adalytics' Fake ID Injection ClaimAdalytics says Colossus SSP repeatedly misrepresented IDs in openRTB fields, in ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad BuysTatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find WorkaroundsAdjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Google Missed Opportunity To Solve Cookieless Advertising: ExecsSome execs believe Google's "great minds" could have done a better j ...
- Cookie Price Inflation On The WayCookie deprecation is finally happening -- which means traditional measurement standards wi ...
- Teads Adds CTV, Omnichannel Carbon Emissions MeasurementReporting gives advertisers and agencies a holistic view of emissions from campaign ...
- Yahoo's DSP Feature Combines AI And First-Party DataThe addition of AI into its Yahoo's demand-side platform aims to impro ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV SolutionThe solution aims to streamline and improve transparency in CTV programmatic buy ...
- Agentio Built A Platform For YouTube Creators To Sell Ad SlotsAgentio has built an AI-powered platform for creators to sell ad slo ...
- Paramount CTV Ad Inventory Now Directly Accessible By SSPsConduit addresses buying inefficiencies by allowing multiple SSPs to connect directly wi ...
- PubMatic Adds Direct Access To FreeWheel CTV InventoryExpanded access to available to users of PubMatic's Activate end-to-end direct-buying solut ...
- IAB Tech Lab AI Secures Adland's Future"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Media Buyers Move Dollars To Cut Emissions In CampaignsDriven by sustainability and ability to measure campaigns, OpenX partnered with carb ...
- FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural ReachThe Colossus SSP has been integrated into the Beeswax programmatic buying platf ...
- Rivals Partner: FreeWheel Integrates Access To Magnite InventoryTo meet demand for interoperability, FreeWheel ad-server users will be able ...
- TransUnion, Magnite Marketplace Now OmnichannelThe marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- FreeWheel, MediaScience Launch Viewer Experience LabThe research initiative aims to help media companies ensure a quality advertisi ...
- Microsoft Advertising Brings Ad Sales, Technology In-House Through Xandr AcquisitionMicrosoft inventory will transition to in-house sales teams and technology with t ...
- Magnite Intros Audience, Data, Identity Solutions SuiteProducts are designed to help display, online video and streaming media owne ...
- Tremor International Rebrands As NexxenAll of its platforms and business units will now incorporate the n ...
- How Advertisers, Publishers Are Lowering Carbon Emissions In Ad Supply ChainPublishers and advertisers working to launch ad inventory that emits less carb ...
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, OthersPlace Exchange has expanded its footprint in major European markets including t ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of TechnologyFifty-three percent of media buyers and planners surveyed said they use third-par ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate GrowthThe goal is to create one of the top three supply-side platfor ...
