Tag results for "ssp"
- Cadent Intros Cross-Device Programmatic BiddingThe programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Google Now Integrates With Lotame's Panorama IDThe deal with Google extends the company's cookieless data connectivity capabilities f ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach TravelersMarriott International on Monday announced the launch of an ad network th ...
- Will Trade Desk's Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?New OpenPath connects advertisers directly to publishers' ad inventory, avoiding Google's Op ...
- Human Raises $100 Million In Growth FundingHuman, which protects companies against bot attacks and fraud, experienced accelerated glob ...
- Mobile SSP Kargo Begins Blocking Ads On Misinformation SitesKargo claims to be the first mobile-focused SSP to utilize NewsGuard's veraci ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Rideshare Screens Network Joins PubMatic's Cross-Channel OfferingOctopus Interactive's ad network in Uber, Lyft vehicles is now be availab ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Criteo To Acquire IPONWEB To Increase Media Trading CapabilitiesGlobal tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- FuboTV Designates Magnite As Preferred SSPCTV is fuboTV's most popular streaming platform, representing 94% of total viewi ...
- Best Buy Signs On To Criteo's Retail Media NetworkBest Buy, a longstanding Criteo customer, has signed on to use t ...
- Microsoft Extends, Expands Xandr RelationshipMicrosoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...
- Tremor International Stock Dips After IPO Terms AnnouncedTremor is "rapidly growing its top-line and bottom line" and is pric ...
- Magnite Shifts Executive Team Following SpotX Acquisition, Names New CTOThe changes include SpotX's CTO, J. Allen Dove, becoming CTO of Magn ...
- Verizon Media DOOH Self-Serve Ad Suite Bundles Planning, Measurement, OptimizationVerizon Media on Tuesday announced the launch of a self-service, full-funnel DO ...
- TiVo's CTV Ad Inventory Now On Xandr MarketplaceThe deal includes TiVo's linear pre-roll DVR and in-stream CTV ad offeri ...
- Vizio, Verizon Media Make Data Access/TV Inventory Deal For CTV AdsIn January 2022, Verizon Media will be the exclusive demand-side platform f ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, SuppliersAdvertisers are generally more negative about their ad budgets than their agen ...
- Microsoft And Verizon Media Expand PartnershipMicrosoft and Verizon Media are taking a "brand-safety approach," relying more ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party OnesVerizon Media on Tuesday launched a cookieless ID for the ad industr ...
- A+E Networks and Crown Media Join Xandr Invest PlatformThe two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Discovery, Magnite Extend Relationship To Streaming In Overseas MarketsDiscovery, which has been working with the Magnite sell-side advertising platform ...
- Verizon Media Launches Header Bidding-Like OTT SolutionOTT Smart Auction lets OTT programmatic demand compete with reserved demand ...
- ViacomCBS Digital Taps Verizon Media As SSPPartnership covers inventory for CBSN and ET Live CTV inventory. ...
