- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, Others
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 22, 2023
Place Exchange has expanded its footprint in major European markets including t ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of Technology
Data & Programmatic Insider, Laurie Sullivan - Monday, March 13, 2023
Fifty-three percent of media buyers and planners surveyed said they use third-par ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 28, 2023
The goal is to create one of the top three supply-side platfor ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 9, 2023
Yahoo isn't getting out of the ad-tech business, but the company wi ...
- Magnite Bows Unified CTV/OTT Monetization Platform
Digital News Daily, Karlene Lukovitz - Tuesday, February 7, 2023
Media owners can sell ad inventory in their varied assets across li ...
- Havas Media NA Taps FreeWheel To Scale U.S. CTV Campaigns
Digital News Daily, Karlene Lukovitz - Thursday, February 2, 2023
The objectives are to optimize supply-chain consistency and financial and operational transpare ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad Spend
Data & Programmatic Insider, Laurie Sullivan - Monday, January 23, 2023
The study of transparency in programmatic media trading suggests that that transparen ...
- IAB Names Dotdash Meredith's Borsa Chair
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, January 22, 2023
The IAB on Sunday announced the appointment of Alysia Borsa to cha ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To Audiences
Data & Programmatic Insider, Laurie Sullivan - Monday, December 5, 2022
Audigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- Cookieless: Yahoo Identity Solution Adds Partners
Inside Performance, Laurie Sullivan - Monday, November 21, 2022
Marissa Mayer may be concerned that the value of search at Goog ...
- WideOrbit Marketplace Now Lets Broadcasters Set Own Rate Guidance
Digital News Daily, Karlene Lukovitz - Wednesday, October 26, 2022
SSP's latest version lets local broadcasters set their own rate guidance ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
CafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- News, Travel & Politics Lead In Global Ad-Spend Growth During Q2
Research Intelligencer, Robert Williams - Friday, August 26, 2022
Ad spending by the travel industry more than doubled from a ye ...
- Havas Media Names PubMatic 'Preferred' SSP In NA
MAD, Steve McClellan - Wednesday, August 17, 2022
PubMatic said the selection was based on its capabilities, quality of invento ...
- Magnite, FreeWheel Lead CTV Programmatic In N.A. Market Share
Digital News Daily, Karlene Lukovitz - Wednesday, August 17, 2022
Rankings also cover mobile programmatic suppliers. ...
- Google Begins Interest Group-Based Ad Experiment
Inside Performance, Laurie Sullivan - Tuesday, August 2, 2022
The company wrote in a post that it does not expect t ...
- Magnite Integrates LG Smart-TV ACR Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 21, 2022
The data will be available first on U.S. ad inventory, and expand ...
- Cadent Intros Cross-Device Programmatic Bidding
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
The programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Google Now Integrates With Lotame's Panorama ID
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
The deal with Google extends the company's cookieless data connectivity capabilities f ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- Will Trade Desk's Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
Publishing Insider, Tony Silber - Friday, February 18, 2022
New OpenPath connects advertisers directly to publishers' ad inventory, avoiding Google's Op ...
- Human Raises $100 Million In Growth Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 4, 2022
Human, which protects companies against bot attacks and fraud, experienced accelerated glob ...
- Mobile SSP Kargo Begins Blocking Ads On Misinformation Sites
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
Kargo claims to be the first mobile-focused SSP to utilize NewsGuard's veraci ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Research Intelligencer, - Thursday, December 16, 2021
Managing campaigns now takes an average of nine types of software ...
- Rideshare Screens Network Joins PubMatic's Cross-Channel Offering
Digital News Daily, Karlene Lukovitz - Wednesday, December 15, 2021
Octopus Interactive's ad network in Uber, Lyft vehicles is now be availab ...
- Advertisers See Media-Market Transparency As Top Concern
Research Intelligencer, - Wednesday, December 15, 2021
Many marketing professionals said external regulation is necessary to make the advertisi ...
- Criteo To Acquire IPONWEB To Increase Media Trading Capabilities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Global tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- FuboTV Designates Magnite As Preferred SSP
Digital News Daily, Karlene Lukovitz - Tuesday, September 14, 2021
CTV is fuboTV's most popular streaming platform, representing 94% of total viewi ...
- Best Buy Signs On To Criteo's Retail Media Network
Inside Performance, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use t ...
- Microsoft Extends, Expands Xandr Relationship
Digital News Daily, Karlene Lukovitz - Wednesday, July 14, 2021
Microsoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...