Tag results for "ssp"
- Place Exchange Expands In Europe, Supported By MediaMath, Yahoo, OthersPlace Exchange has expanded its footprint in major European markets including t ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of TechnologyFifty-three percent of media buyers and planners surveyed said they use third-par ...
- Equativ Takes On Bridgepoint As Majority Shareholder To Accelerate GrowthThe goal is to create one of the top three supply-side platfor ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform GeminiYahoo isn't getting out of the ad-tech business, but the company wi ...
- Magnite Bows Unified CTV/OTT Monetization PlatformMedia owners can sell ad inventory in their varied assets across li ...
- Havas Media NA Taps FreeWheel To Scale U.S. CTV CampaignsThe objectives are to optimize supply-chain consistency and financial and operational transpare ...
- ISBA/PWC Programmatic Transparency Report Suggests Industry Reduced 'Unknown' Ad SpendThe study of transparency in programmatic media trading suggests that that transparen ...
- IAB Names Dotdash Meredith's Borsa ChairThe IAB on Sunday announced the appointment of Alysia Borsa to cha ...
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To AudiencesAudigent has partner agreements for data with Epsilon, TransUnion and Comscore. C ...
- Cookieless: Yahoo Identity Solution Adds PartnersMarissa Mayer may be concerned that the value of search at Goog ...
- WideOrbit Marketplace Now Lets Broadcasters Set Own Rate GuidanceSSP's latest version lets local broadcasters set their own rate guidance ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned SitesCafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- News, Travel & Politics Lead In Global Ad-Spend Growth During Q2Ad spending by the travel industry more than doubled from a ye ...
- Havas Media Names PubMatic 'Preferred' SSP In NAPubMatic said the selection was based on its capabilities, quality of invento ...
- Magnite, FreeWheel Lead CTV Programmatic In N.A. Market ShareRankings also cover mobile programmatic suppliers. ...
- Google Begins Interest Group-Based Ad ExperimentThe company wrote in a post that it does not expect t ...
- Magnite Integrates LG Smart-TV ACR DataThe data will be available first on U.S. ad inventory, and expand ...
- Cadent Intros Cross-Device Programmatic BiddingThe programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...
- Google Now Integrates With Lotame's Panorama IDThe deal with Google extends the company's cookieless data connectivity capabilities f ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach TravelersMarriott International on Monday announced the launch of an ad network th ...
- Will Trade Desk's Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?New OpenPath connects advertisers directly to publishers' ad inventory, avoiding Google's Op ...
- Human Raises $100 Million In Growth FundingHuman, which protects companies against bot attacks and fraud, experienced accelerated glob ...
- Mobile SSP Kargo Begins Blocking Ads On Misinformation SitesKargo claims to be the first mobile-focused SSP to utilize NewsGuard's veraci ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Rideshare Screens Network Joins PubMatic's Cross-Channel OfferingOctopus Interactive's ad network in Uber, Lyft vehicles is now be availab ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Criteo To Acquire IPONWEB To Increase Media Trading CapabilitiesGlobal tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- FuboTV Designates Magnite As Preferred SSPCTV is fuboTV's most popular streaming platform, representing 94% of total viewi ...
- Best Buy Signs On To Criteo's Retail Media NetworkBest Buy, a longstanding Criteo customer, has signed on to use t ...
- Microsoft Extends, Expands Xandr RelationshipMicrosoft is extending its use of Xandr's sell-side Monetize platform, increasing t ...
