Streaming-device maker Roku had the most share of voice for open programmatic advertising on connected television (CTV) at 50% in February, according to data compiled by fraud-prevention company Pixalate.
Roku’s share was more than twice that of electronics giant Samsung in second place at 21%. Amazon (13%), Apple (5%), LG …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.