Tag results for "programmatic tv"
- Beeswax Integrates With Operative, Simplifies Programmatic BuysThe integration allows for publishers to bundle linear and digital inventory togeth ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSPThe company's programmatic advertising spend is worth tens of millions of dolla ...
- WideOrbit, Mediaocean Strike Deal To Increase Automated TV BuyingMediaocean's Spectra and Prisma platforms are used by major ad-buying agencies ...
- SpotX To Benefit From RTL Acquisition Of YospaceAt the heart of the deal is Yospace's expertise in server-side ...
- For Programmatic To Grow, Commercial Terms Must ChangeAdvertisers should treat programmatic advertising as a long-term investment and seek significa ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV RetargetingTremor Video DSP and Alphonso have had an exclusive partnership for t ...
- IAB Releases Advanced TV Attribution Buyer's GuideThe Buyer's Guide addresses the workflow of the attribution process, what ...
- Oracle, comScore Ink Audience-Targeting DealThe deal is for audience targeting with TV segments, allowing marketers ...
- MediaMath Continues Video PushThe company hopes to have more of a direct impact on be ...
- Nielsen Catalina Solutions Expands Advanced TV SuiteThe suite allows CPG marketers to measure data-driven linear TV, addressable T ...
- Marketers 'Bullish' On OTT As Consumption GrowsHulu expects half of its ad inventory to come from outside commerci ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVsConnekt's ShopTV app allows consumers to shop for clothing, electronics or oth ...
- OTT Viewing Growing Overall TV ViewershipSamsung Ads based its research on first-party data from some 32 milli ...
- TV Stations' Consortium Launches Programmatic TV Ad EffortStations signing on through PremiumMedia360 are now using the TIP standards ...
- Interactivity In CTV May Be Key To Driving SalesConnected TV now accounts for 27% of overall video volume, up fr ...
- Vizio Launches Free, Ad-Supported Streaming ServiceWatchFree was created in conjunction with the streaming video provider Pluto ...
- Extreme Reach Taps Tim Conley As CEOConley, a co-founder of the company, stepped in to lead the compa ...
- Schlage Takes Innovative Programmatic Media-Buying Approach To TVWhen The Basement became Schlage's agency of record in 2017, it transition ...
- Navigating OTT: Marketers Aim For BalanceThe proliferation of streaming over-the-top video presents new opportunities for brands a ...
- SeaChange Launches Suite Of Video Ad-Tech ToolsSeaChange International's new tools are designed to help traditional video providers, over-the-t ...
- Entertainment Company Uses Emotions To Grow Annual RevenueTopix developed a strategy to profitably drive readers to the site usi ...
- Programmatic TV Future Coming Into Focus Slowly, But SurelyBy now, you've likely heard all about how programmatic will one d ...
- OTT Service FuboTV Raises $75MThe company plans to use its new funding to expand its produ ...
- Comcast Launches Cloud-Based Video Ad PlatformThe new platform, AdStor, allows ads to be quickly uploaded to ...
- Altice Launches A4, Providing Ad, Data SolutionsThe company acquired addressability tech provider Audience Partners and the supply-side programmat ...
- Cable Giants Launch Jointly Owned Advertising UnitThe three -- Comcast, Charter, and Cox -- are debuting a shar ...
- NBC Incorporates Adobe Cloud Into Programmatic OfferingAdobe will be incorporated into NBCU's Audience Studio. Marketers can plan med ...
- Tru Optik, TiVo Sign Data DealUnder the terms of the agreement, TiVo's linear TV viewership data-which includ ...
- NBCUniversal Beefs Up Advanced Advertising TeamThe new hires "will be charged with building out and creating partnershi ...
- Brandzooka Launches Self-Serve Connected TV Ad Platform"Basically the platform unleashes a Facebook-level, barrier-free platform to deliver OTT a ...
