- Beeswax Integrates With Operative, Simplifies Programmatic Buys
Digital News Daily, Alex Weprin - Tuesday, February 19, 2019
The integration allows for publishers to bundle linear and digital inventory togeth ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSP
Digital News Daily, Alex Weprin - Monday, February 11, 2019
The company's programmatic advertising spend is worth tens of millions of dolla ...
- WideOrbit, Mediaocean Strike Deal To Increase Automated TV Buying
Television News Daily, Wayne Friedman - Wednesday, January 23, 2019
Mediaocean's Spectra and Prisma platforms are used by major ad-buying agencies ...
- SpotX To Benefit From RTL Acquisition Of Yospace
Digital News Daily, Alex Weprin - Wednesday, January 9, 2019
At the heart of the deal is Yospace's expertise in server-side ...
- For Programmatic To Grow, Commercial Terms Must Change
MediaDailyNews, Jeff Collins - Monday, December 10, 2018
Advertisers should treat programmatic advertising as a long-term investment and seek significa ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV Retargeting
Digital News Daily, Alex Weprin - Thursday, November 15, 2018
Tremor Video DSP and Alphonso have had an exclusive partnership for t ...
- IAB Releases Advanced TV Attribution Buyer's Guide
Digital News Daily, Alex Weprin - Monday, October 29, 2018
The Buyer's Guide addresses the workflow of the attribution process, what ...
- Oracle, comScore Ink Audience-Targeting Deal
Digital News Daily, Alex Weprin - Wednesday, October 17, 2018
The deal is for audience targeting with TV segments, allowing marketers ...
- MediaMath Continues Video Push
Digital News Daily, Alex Weprin - Monday, October 15, 2018
The company hopes to have more of a direct impact on be ...
- Nielsen Catalina Solutions Expands Advanced TV Suite
Digital News Daily, Alex Weprin - Monday, October 8, 2018
The suite allows CPG marketers to measure data-driven linear TV, addressable T ...
- Marketers 'Bullish' On OTT As Consumption Grows
Digital News Daily, Alex Weprin - Wednesday, October 3, 2018
Hulu expects half of its ad inventory to come from outside commerci ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVs
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
Connekt's ShopTV app allows consumers to shop for clothing, electronics or oth ...
- OTT Viewing Growing Overall TV Viewership
Video Insider, Alex Weprin - Tuesday, October 2, 2018
Samsung Ads based its research on first-party data from some 32 milli ...
- TV Stations' Consortium Launches Programmatic TV Ad Effort
Television News Daily, Wayne Friedman - Wednesday, September 26, 2018
Stations signing on through PremiumMedia360 are now using the TIP standards ...
- Interactivity In CTV May Be Key To Driving Sales
Digital News Daily, Alex Weprin - Tuesday, September 18, 2018
Connected TV now accounts for 27% of overall video volume, up fr ...
- Vizio Launches Free, Ad-Supported Streaming Service
Digital News Daily, Alex Weprin - Wednesday, August 1, 2018
WatchFree was created in conjunction with the streaming video provider Pluto ...
- Extreme Reach Taps Tim Conley As CEO
Digital News Daily, Alex Weprin - Tuesday, June 26, 2018
Conley, a co-founder of the company, stepped in to lead the compa ...
- Schlage Takes Innovative Programmatic Media-Buying Approach To TV
Data & Programmatic Insider, Laurie Sullivan - Sunday, June 17, 2018
When The Basement became Schlage's agency of record in 2017, it transition ...
- Navigating OTT: Marketers Aim For Balance
Digital News Daily, Alex Weprin - Thursday, June 7, 2018
The proliferation of streaming over-the-top video presents new opportunities for brands a ...
- SeaChange Launches Suite Of Video Ad-Tech Tools
Digital News Daily, Alex Weprin - Thursday, May 31, 2018
SeaChange International's new tools are designed to help traditional video providers, over-the-t ...
- Entertainment Company Uses Emotions To Grow Annual Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 30, 2018
Topix developed a strategy to profitably drive readers to the site usi ...
- Programmatic TV Future Coming Into Focus Slowly, But Surely
Digital News Daily, Ashish Chordia - Sunday, May 6, 2018
By now, you've likely heard all about how programmatic will one d ...
- OTT Service FuboTV Raises $75M
Digital News Daily, Alex Weprin - Wednesday, April 18, 2018
The company plans to use its new funding to expand its produ ...
- Comcast Launches Cloud-Based Video Ad Platform
Digital News Daily, Alex Weprin - Tuesday, April 10, 2018
The new platform, AdStor, allows ads to be quickly uploaded to ...
- Altice Launches A4, Providing Ad, Data Solutions
Digital News Daily, Alex Weprin - Thursday, April 5, 2018
The company acquired addressability tech provider Audience Partners and the supply-side programmat ...
- Cable Giants Launch Jointly Owned Advertising Unit
Digital News Daily, Alex Weprin - Wednesday, April 4, 2018
The three -- Comcast, Charter, and Cox -- are debuting a shar ...
- NBC Incorporates Adobe Cloud Into Programmatic Offering
Television News Daily, Wayne Friedman - Thursday, March 29, 2018
Adobe will be incorporated into NBCU's Audience Studio. Marketers can plan med ...
- Tru Optik, TiVo Sign Data Deal
Video Insider, Alex Weprin - Tuesday, March 27, 2018
Under the terms of the agreement, TiVo's linear TV viewership data-which includ ...
- NBCUniversal Beefs Up Advanced Advertising Team
Digital News Daily, Alex Weprin - Wednesday, February 21, 2018
The new hires "will be charged with building out and creating partnershi ...
- Brandzooka Launches Self-Serve Connected TV Ad Platform
Digital News Daily, Alex Weprin - Thursday, February 15, 2018
"Basically the platform unleashes a Facebook-level, barrier-free platform to deliver OTT a ...