Tag results for "programmatic tv"
- Google Audiences Moves To Connected Television, Debuts A Variety Of ToolsGoogle Marketing Live highlights also include the rollout of YouTube Short Ad ...
- Avalanche Of Advanced TV Developments Signals Exciting But Complicated 2022A single week brought significant, multiple announcements in CTV, addressable TV, cross-devi ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Tremor Video Launches Programmatic TV MarketplaceAd buyers can use the marketplace to access more than 60 "TV-centri ...
- Pixalate Debuts CTV-Mobile 'Trust Index'The "Publisher Trust Index" uses algorithms to measure metrics, including brand safet ...
- Comcast's FreeWheel, Fox TV Strike Programmatic, Addressable Set-Top-Box Deal With Auto MarketerThe companies claim this is the first VOD deal of its ki ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than YearlyThe data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Programmatic CTV Ads Hit $6.73 Billion In 2020One major hurdle is finding a standard measure of viewability, and ...
- Programmatic CTV Ad Spending Projected To Expand More Than 50% This YearWhile it's no surprise that 2020 was a banner year for t ...
- A+E Networks and Crown Media Join Xandr Invest PlatformThe two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Captify Appoints Former Comcast, AOL Exec To CRO, Merging Search, TV, ProgrammaticBrendan Condon brings to Captify his expertise and experience in TV, C ...
- SpotX Launches Programmatic Addressable SolutionsSpotX, which works with 97% of major U.S. ad-supported OTT video provide ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to addre ...
- Connected TV Video Impressions Continue To Climb, Programmatic CTV Activity RisingConnected TV's 43% share tops mobile video impressions' 39% share for t ...
- Why Programmatic Advertising Won't Work On TVProgrammatic has provided cover for a massive amount of fraud. It h ...
- Programmatic OTT/CTV Ad Volume Up 300%+ In 2019; Roku Devices Lose Share To AmazonRoku's devices still heavily dominate, with 59% of programmatic ad share ...
- TV Should Follow Digital's Programmatic LeadLinear television sells advertising availability, based on a 24-hour calendar with prici ...
- Hudson MX Strikes Deal With Comscore For Local TV Auto DataHudson MX's platform has been used to make $2 billion in loc ...
- Xandr Invest Provides Access To Buying Premium ContentThe platform gives marketers access to buying premium, brand-safe content and includ ...
- Trade Desk Braces For Modest Expectations From CTV Ad RevenuesThe Pivotal Research Group is now shifting estimates -- some $25 milli ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video MarketplaceDubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide ...
- SpotX, BrightLine Expand OTT Ad PartnershipThe enhanced partnership makes SpotX the single point of contact for markete ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio DealThe company outlined three initiatives that will form the core of FreeWhe ...
- Beeswax Integrates With Operative, Simplifies Programmatic BuysThe integration allows for publishers to bundle linear and digital inventory togeth ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSPThe company's programmatic advertising spend is worth tens of millions of dolla ...
- WideOrbit, Mediaocean Strike Deal To Increase Automated TV BuyingMediaocean's Spectra and Prisma platforms are used by major ad-buying agencies ...
- SpotX To Benefit From RTL Acquisition Of YospaceAt the heart of the deal is Yospace's expertise in server-side ...
- For Programmatic To Grow, Commercial Terms Must ChangeAdvertisers should treat programmatic advertising as a long-term investment and seek significa ...
