Tag results for "programmatic tv"
- Nielsen Catalina Solutions Expands Advanced TV SuiteThe suite allows CPG marketers to measure data-driven linear TV, addressable T ...
- Marketers 'Bullish' On OTT As Consumption GrowsHulu expects half of its ad inventory to come from outside commerci ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVsConnekt's ShopTV app allows consumers to shop for clothing, electronics or oth ...
- OTT Viewing Growing Overall TV ViewershipSamsung Ads based its research on first-party data from some 32 milli ...
- TV Stations' Consortium Launches Programmatic TV Ad EffortStations signing on through PremiumMedia360 are now using the TIP standards ...
- Interactivity In CTV May Be Key To Driving SalesConnected TV now accounts for 27% of overall video volume, up fr ...
- Vizio Launches Free, Ad-Supported Streaming ServiceWatchFree was created in conjunction with the streaming video provider Pluto ...
- Extreme Reach Taps Tim Conley As CEOConley, a co-founder of the company, stepped in to lead the compa ...
- Schlage Takes Innovative Programmatic Media-Buying Approach To TVWhen The Basement became Schlage's agency of record in 2017, it transition ...
- Navigating OTT: Marketers Aim For BalanceThe proliferation of streaming over-the-top video presents new opportunities for brands a ...
- SeaChange Launches Suite Of Video Ad-Tech ToolsSeaChange International's new tools are designed to help traditional video providers, over-the-t ...
- Entertainment Company Uses Emotions To Grow Annual RevenueTopix developed a strategy to profitably drive readers to the site usi ...
- Programmatic TV Future Coming Into Focus Slowly, But SurelyBy now, you've likely heard all about how programmatic will one d ...
- OTT Service FuboTV Raises $75MThe company plans to use its new funding to expand its produ ...
- Comcast Launches Cloud-Based Video Ad PlatformThe new platform, AdStor, allows ads to be quickly uploaded to ...
- Altice Launches A4, Providing Ad, Data SolutionsThe company acquired addressability tech provider Audience Partners and the supply-side programmat ...
- Cable Giants Launch Jointly Owned Advertising UnitThe three -- Comcast, Charter, and Cox -- are debuting a shar ...
- NBC Incorporates Adobe Cloud Into Programmatic OfferingAdobe will be incorporated into NBCU's Audience Studio. Marketers can plan med ...
- Tru Optik, TiVo Sign Data DealUnder the terms of the agreement, TiVo's linear TV viewership data-which includ ...
- NBCUniversal Beefs Up Advanced Advertising TeamThe new hires "will be charged with building out and creating partnershi ...
- Brandzooka Launches Self-Serve Connected TV Ad Platform"Basically the platform unleashes a Facebook-level, barrier-free platform to deliver OTT a ...
- TV, Video Ad Growth Pinned To Advanced TV EffortsFour years from now, the fastest-moving local video advertising categories will sti ...
- Xumo, Innovid Partner On Addressable Live Internet TV AdsThe addressable, interactive ads will be dynamically served as overlays on t ...
- 85% of Spend in The Next Election Cycle Will Be Like The Last OneDigital video, OTT, and programmatic TV may be seeping into TV a ...
- Programmatic TV Player WideOrbit Now On 1,000+ TV StationsThe programmatic inventory includes stations in the top 50 media markets a ...
- Roku Restructures, Scott Rosenberg To Lead Platform BusinessRosenberg joined Roku in 2012 and helped build its advertising business. ...
- OTT Now 26% Of Video Ad SpendOver-the-top video advertising now counts for 26% off video ad spend, ...
- Data Platform MParticle Launches Xbox SDKCustomer data platform mParticle has launched a native SDK for Xbox vid ...
- Videa Sees Local TV Programmatic Gains, Nears Desired ScaleCox Media Group's Videa platform is available in 96 markets and ...
- Channel 4 Working On Making All 4 Addressable"Campaign" is reporting that Channel 4 is making inroads in offering addressab ...
