Tag results for "programmatic tv"
- Altice Launches A4, Providing Ad, Data SolutionsThe company acquired addressability tech provider Audience Partners and the supply-side programmatic ...
- Cable Giants Launch Jointly Owned Advertising UnitThe three -- Comcast, Charter, and Cox -- are debuting a shared ...
- NBC Incorporates Adobe Cloud Into Programmatic OfferingAdobe will be incorporated into NBCU's Audience Studio. Marketers can plan media ...
- Tru Optik, TiVo Sign Data DealUnder the terms of the agreement, TiVo's linear TV viewership data-which includes ...
- NBCUniversal Beefs Up Advanced Advertising TeamThe new hires "will be charged with building out and creating partnerships ...
- Brandzooka Launches Self-Serve Connected TV Ad Platform"Basically the platform unleashes a Facebook-level, barrier-free platform to deliver OTT ads ...
- TV, Video Ad Growth Pinned To Advanced TV EffortsFour years from now, the fastest-moving local video advertising categories will still ...
- Xumo, Innovid Partner On Addressable Live Internet TV AdsThe addressable, interactive ads will be dynamically served as overlays on top ...
- 85% of Spend in The Next Election Cycle Will Be Like The Last OneDigital video, OTT, and programmatic TV may be seeping into TV and ...
- Programmatic TV Player WideOrbit Now On 1,000+ TV StationsThe programmatic inventory includes stations in the top 50 media markets and ...
- Roku Restructures, Scott Rosenberg To Lead Platform BusinessRosenberg joined Roku in 2012 and helped build its advertising business. He ...
- OTT Now 26% Of Video Ad SpendOver-the-top video advertising now counts for 26% off video ad spend, up ...
- Data Platform MParticle Launches Xbox SDKCustomer data platform mParticle has launched a native SDK for Xbox video ...
- Videa Sees Local TV Programmatic Gains, Nears Desired ScaleCox Media Group's Videa platform is available in 96 markets and is ...
- Channel 4 Working On Making All 4 Addressable"Campaign" is reporting that Channel 4 is making inroads in offering addressable ...
- How Nimble TV Can And Needs To Be: Q&A With Clypd's Mark MitchellMark Mitchell started his career as a TV buyer at Y&R before ...
- Future Of TV Stations Includes Different Ad ProspectsLocal TV station groups have a lot to be happy about -- ...
- Target Signs Onto NBCU's Self-Serve Programmatic TV OptionThe deal, which the companies say is the first of its kind, ...
- Moving Forward With Programmatic TVProgrammatic TV (PTV) is often discussed as the "next big thing," but ...
- Trade Desk To Access DISH, Sling, A+E, Bloomberg Premium Inventory Via TremorThe Trade Desk on Thursday morning announced a "deeper integration" with Tremor ...
- The Trade Desk Is All In On CTV, OTT, Audience TargetingThe Trade Desk is something of a rarity in the roiling waters ...
- OTT: Is It Digital Or Is It TV?OTT is the fastest-growing segment of TV ad spend. But where exactly ...
- Addressable TV's Biggest ConstraintsDuring the Q&A session "Doing the Addressable TV Math," at MediaPost's TV ...
- SoFi Goes In-HouseAbout a year ago, digital personal finance company SoFi took its media-buying ...
- Taptica Acquires Tremor Video's Demand-Side Platform For $50MTaptica International acquired Tremor Video's buyer platform for a total consideration of ...
- Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data Use of advanced data -- especially first-party data -- is rising, according ...
- Addressable TV, Programmatic Ad Spends To Grow At Double DigitsAd spending for addressable TV and programmatic TV (PTV) is expected to ...
- iQ Media, Lotame Join Forces To Aid TV Attribution In a new deal announced Tuesday, IQ Media and Lotame are partnering ...
- Vodafone To Leverage Kaltura OTT Technology In Launch Of Italian TV ProductPowered by Kaltura's OTT TV service, Vodafone Italy will unify the likes ...
- AI: The Future Of Digital Marketing (And Everything Else)The idea of artificial intelligence (AI) has been around for decades, and ...
