Tag results for "programmatic video"
- Why Programmatic Advertising Won't Work On TVProgrammatic has provided cover for a massive amount of fraud. It has ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad FraudSophisticated malware that lives on a person's device can now learn and ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV ReachNews Corp. will own 7% of Tremor in the deal. Tremor has ...
- Verizon Media's Ivan Markman On 2020's Major Video TrendsThe chief business officer sees AVOD starting to gain advantage in an ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku IntensifiesThe removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic ...
- Programmatic Video Drives UK Ad GrowthVideo display is nearly at parity with non-video display -- thanks to ...
- Five Steps To Mastering Programmatic VideoThe rise of programmatic video is meteoric, but brands must understand nuance ...
- Discovery, Inc., Gamut Partner To Offer Local OTT Ad InventoryThe partnership will enable advertisers to scale their local-market OTT campaigns "with ...
- A New Forum For The Brave New World Of Advanced TVDigital News Daily's editor launches a weekly column dedicated to exploring this ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New CountriesNielsen first began measuring YouTube via DAR in 2017, exclusively in the ...
- Simulmedia Expands D2Cx CapabilitiesAmong the changes, per Simulmedia CEO Dave Morgan: campaign minimums are being ...
- Extreme Reach Expands AdBridge Solution To Sell SideThe ultimate goal is one supply chain connecting the buy side to ...
- Pixability Taps Chris Woods As CROWhile Pixability is best known for its expertise on YouTube, the company ...
- Tremor Video DSP Adds Inventory From Outstream Video, DOOHThe company is betting these new formats, alongside existing inventory, will enhance ...
- Roku Launches 'Activation Insights' OTT Ad ProductRoku is expanding its suite of OTT advertising tools. The latest tracks ...
- Comcast Technology Solutions Rolls Out Global Ad Management OfferingThe new product is designed to be fully integrated, encompassing creative, media ...
- Controlling Hulu, Disney Plots A Synergized Path ForwardDisney will benefit from the direct customer relationship, as well as synergies ...
- YouTube Ads Are Getting LongerFrom 2018-'19, the percentage of six-second ads on YouTube declined by 20% ...
- Quibi Seeks To Raise Another $1B Ahead Of Streaming LaunchQuibi (short for "quick bites') is the upcoming ad-supported subscription streaming video ...
- Amazon Prime Video Hijacks Upfront Attention With 'Marvelous' Food TruckOutside the upfront locations across NYC, a Carnegie Deli-themed food truck -- ...
- IAB Releases User-Generated Content Guide For MarketersThe IAB has had an "important shift in thinking" when looking at ...
- WarnerMedia Touts AT&T Ownership, Teases Streaming Plans At UpfrontLeaning into advertising and the power of its parent company, WarnerMedia is ...
- CBS Promotes Streaming Prowess At UpfrontExecutives at CBS had a message for its rivals: Welcome to the ...
- NBC Embraces Ad-Supported Streaming At UpfrontCalling it the "largest initiative in our company's history," NBCU ad sales ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- Streaming News Wars Heat UpOnce limited to traditional broadcast news windows, or cable news channels, news ...
- Up To 47% Of Streaming Ads May Not Be Delivered ProperlyA Conviva study suggests streaming ads are not living up to the ...
- Disney Has 'Dialogue' With Comcast About Selling Hulu StakeDisney CEO Bob Iger suggested that a deal in which Comcast sold ...
- Fox Does Not See 'Meaningful' Direct-To-Consumer OpportunityFox's strategy is in stark contrast to many competitors. It does not ...
- FuboTV Taps Flatley To Lead Ad SalesFlatley joins FuboTV from Dish's Sling TV, where he was on the ...
