Tag results for "programmatic video"
- Oath Benefitting from Google-Facebook DuopolyAre publishers combating or benefitting from the Google-Facebook duopoly? Speaking on the ...
- Trade Desk To Access DISH, Sling, A+E, Bloomberg Premium Inventory Via TremorThe Trade Desk on Thursday morning announced a "deeper integration" with Tremor ...
- GTCR Acquires Majority Stake In Simplifi HoldingsPrivate equity firm GTCR announced it has purchased a majority stake in ...
- Luxembourg-Based RTL Group Acquires SpotXRTL Group, an original investor in SpotX, will acquire a 36.4% stake ...
- Setting The Top Of The Funnel HigherThe marketer's job is to get the audience -- not to assume ...
- Fox Vs. Newsy: How OTT Can Be DifferentAs the fastest-growing segment of TV ad spend, OTT has a potential ...
- Taking a Law School Approach to Video StrategyDuring last week's TV & Video Insider Summit, Freshly's Director of Customer ...
- Reconciling Marketing Effort with Retail LiftIn retail, where measurement is hazy, how do marketers reconcile their efforts ...
- Header Bidding Continues To Grow, Bolstered By Mobile AdoptionHeader bidding is now "synonymous" with programmatic advertising, claims PubMatic's Q2 Quarterly ...
- Uproxx Bows Programmatic Guaranteed Ad Buying OptionUproxx Media Group, which runs web properties geared to millennial men, said ...
- Gloss Media To Serve Ads Programmatically Using SpotX PlatformGloss Media, a digital out-of-home publisher that targets affluent female shoppers at ...
- The Trade Desk Reports $72.8M Q2 Revenue, 54% Year-Over-Year IncreaseThe Trade Desk increased its full-year revenue expectations to $303 million. Its ...
- Taptica Acquires Tremor Video's Demand-Side Platform For $50MTaptica International acquired Tremor Video's buyer platform for a total consideration of ...
- Rubicon Project Launches New Outstream Video FormatRubicon Project announced on Thursday the launch of a new outstream video ...
- Ad Spend Increases 150% For Linear TV Campaigns Using 'Advanced' Data Use of advanced data -- especially first-party data -- is rising, according ...
- AerServ Clients Can Now Transact On Cost-Per-Completed-View BasisAerServ announced on Tuesday that clients now have the ability to transact ...
- YuMe And Mediaocean Partner On Cross-Screen TV Ad Buying Aiming to extend the reach of TV media buying and facilitate cross-channel ...
- DataXu And Teads Partner On Access To Video Ad FormatsDataXu and Teads said they're partnering to enable DataXu to purchase new ...
- Programmatic Buying Declines 12% In Q1MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buying ...
- Facebook Bows Video, Targeting, Reporting Tools To Boost Mobile ShoppingWhile most people are focused on the beginning of summer, Facebook already ...
- MRC's YouTube Audit Takes Aim At Brand Safety WoesThe Media Rating Council (MRC) began auditing measurements released by Google's YouTube ...
- AI: The Future Of Digital Marketing (And Everything Else)The idea of artificial intelligence (AI) has been around for decades, and ...
- SpotX Teams Up With Immersion On Haptic-Responsive Video AdvertisingSpotX said it has partnered with Immersion Corp., a developer of haptic ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17The findings of a new report revealed that mobile video click fraud ...
- IAS Expands Partnership With Facebook, Adds Video MetricsSeeking to address concerns over transparency, viewability, and third-party measurement, Integral Ad ...
- Teads Elevates Daily To Global President, Tran Promoted To CSOJim Daily, Teads' president of U.S. and Canada, has been promoted to ...
- The Future Of Programmatic TVProgrammatic currently comprises a modest share of overall TV spending, but it's ...
- The Mobile, Virtual, 360-Degree Future Of Header BiddingThe emergence of header bidding, particularly the server-to-server variety, has minimized latency ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?Authenticated customer data in omnichannel marketing is a challenging issue. How does ...
- How Will Fake News Affect Online Ad Budgets?A survey by Yahoo's BrightRoll found 31% of digital media decision-makers polled ...
