Tag results for "programmatic video"
- SpotX Teams Up With Immersion On Haptic-Responsive Video AdvertisingSpotX said it has partnered with Immersion Corp., a developer of haptic ...
- Mobile Video Click Fraud Jumped Nearly 3x In First Four Months Of '17The findings of a new report revealed that mobile video click fraud ...
- IAS Expands Partnership With Facebook, Adds Video MetricsSeeking to address concerns over transparency, viewability, and third-party measurement, Integral Ad ...
- Teads Elevates Daily To Global President, Tran Promoted To CSOJim Daily, Teads' president of U.S. and Canada, has been promoted to ...
- The Future Of Programmatic TVProgrammatic currently comprises a modest share of overall TV spending, but it's ...
- The Mobile, Virtual, 360-Degree Future Of Header BiddingThe emergence of header bidding, particularly the server-to-server variety, has minimized latency ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?Authenticated customer data in omnichannel marketing is a challenging issue. How does ...
- How Will Fake News Affect Online Ad Budgets?A survey by Yahoo's BrightRoll found 31% of digital media decision-makers polled ...
- Facebook Tests 'Audience Direct' ToolAiming to help media companies sell digital video advertising on their Web ...
- Programmatic Tech Isn't Entirely To Blame For Brand-Safety ProblemsNick Hawley, head of screen strategy and innovation for Amnet ANZ, argues ...
- Facebook's Guidelines For Moderators Shed Light On Brand SafetyCutting to the heart of the brand safety issue, The Guardian got ...
- Study: Advanced Video Ad Performs Better Than Pre-Roll Video AdsA new study suggests that so-called "advanced video advertising" offers better performance ...
- Kaltura Partners With Streamlyzer On Real-time Intelligence For TV PlatformVideo technology firm Kaltura said it partnered with analytics provider Streamlyzer to ...
- Dads Are More Emotional Than Moms When Watching Video AdsMother's Day is coming up this weekend -- but new research finds ...
- Study Finds Social Platforms Preferred As Video Ad Partners A new study on digital video found that 68% of participants believe ...
- YouTube Brand Safety Issues Caused 5% Of Top Advertisers To LeaveAnalytics firm Media Radar estimated that 5% of the leading advertisers suspended ...
- Tapjoy Finds Strong Viewability For Rewarded Videos In Gaming Apps Viewability rates for in-app video ads are pretty strong when it comes ...
- Rubicon Project Beats Revenue Estimate With Q1 Earnings As it struggles to regain its footing, Rubicon Project reported Q1 2017 ...
- IAB Study: 80% Of Marketers Set To Spend More On Original Digital VideoThe Interactive Advertising Bureau's (IAB) fourth annual video ad spend study found ...
- AppNexus Launches Multimedia Auction Technology, Video Ad FormatAiming to help publishers improve monetization, AppNexus launched a multimedia auctions technology ...
- ComScore Makes Viewablity Data Free For AllComScore's decision to make its viewability data free to all by the ...
- HuffPost Pares Ad Tech Vendors, Dives Into New Ad FormatsThe Huffington Post is now HuffPost, part of an effort to rebrand ...
- AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising AT&T's AdWorks unit unveiled a sleek new media lab packed with interactive ...
- Google Makes TV Ad Inventory Available To Buy In DoubleClick Bid ManagerAs more marketers look to reach their audiences across screens and devices, ...
- Forecast: Nearly 80% Of U.S. Display Spending Will Be ProgrammaticDespite the fact that programmatic media and ad tech, in general, have ...
- Ad Tech Product And Partner News: Week Of April 10MediaMath, SpotX, NinthDecimal, and Taykey were among the ad-tech companies launching new ...
- Virool Addresses Mobile Market With New Vertical Video ExchangeIn a bid to help spur the creation of video ads for ...
- How YouTube Ads Work, In 4:30 VideoIn less than five minutes, a new CGP Grey YouTube video explains ...
- Serving 360, VR Ads ProgrammaticallyVR and 360 video advertising platform, OmniVirt, worked with ABC to programmatically ...
- Brand-Safety Problems Can't Be Solved With Tech AloneBrand safety can't be assured with technology 100% of the time -- ...
