Tag results for "programmatic video"
- Telaria Integrates Nielsen Digital Ad Ratings Into PlatformTelaria says that by incorporating DAR, the company hopes to "accelerate TV-like ...
- BrightLine To Add Cuebiq Location Data For OTT Ad BuysSpecifically, the deal gives publishers and advertisers access to Cuebiq's Footfall attribution ...
- 'The Guardian' Proves Fraudsters Target Video And Ads.txt WorksAccording to eMarketer a recent test carried out by "The Guardian" showed ...
- Ads.txt Protects Three In Four Video Ads At 'The Guardian'Ever wondered what would happen if you turned ads.txt off? "The Guardian" ...
- Telaria Inks Deal With White Ops For Fraud PreventionEvery ad request made through Telaria's video management platform will be scanned ...
- Tremor Video DSP Partnering With Dstillery On Audience TargetingThe solution will combine Tremor Video DSP's video bid stream data and ...
- Amobee Wins Bid To Buy Videology AssetsAmobee will pay approximately $101 million for the Videology assets, with adjustments ...
- AppNexus Says Its CTV Marketplace Increased 748%The company says it now sees "more than 20 billion monthly connected ...
- Innovid Taps Geno To Lead MarketingThe company is promoting Stephanie Geno, now senior VP of marketing for ...
- Clinch Launches Solution To Create Personalized Ads For Instagram StoriesThe system uses artificial intelligence to assist in creating thousands of variants ...
- MRC Updates Ad Verification GuidelinesThe guidelines attempt to address concerns that have developed around user-generated content, ...
- MRC Releases Updated IAB Digital Video Ad GuidelinesThe revised guidelines have a particular focus on "OTT-related concerns" which include ...
- Roku To Launch Ad Platform, 'Audience Marketplace,' For Buyers, SellersThe Audience Marketplace platform will combine Roku's own proprietary audience data and ...
- Extreme Reach Taps Tim Conley As CEOConley, a co-founder of the company, stepped in to lead the company ...
- YouTube Launching 'Creative Suite' For BrandsThe new product, announced Wednesday at Cannes, combines three new tools to ...
- SpotX To Launch Connected TV Education SeriesThe supply-side video advertising and monetization platform SpotX is planning to launch ...
- Tru Optik Rolls Out Cross-Device OTT Measurement SolutionThe OTT and CTV audience intelligence and data management platform Tru Optik ...
- Nielsen, FreeWheel To Measure OTT And VOD ViewingNielsen and FreeWheel, the video advertising platform owned by Comcast, will expand ...
- BrightLine Adds Voice Activation To Enhanced OTT Ad PlatformAdvanced TV advertising company BrightLine is adding voice activation to its InCast ...
- IAB Tech Lab Releases VAST 4.1 For Public CommentThe open comment period will run through July 14, after which the ...
- Brand Awareness Key Driver For Video AdvertisingSixty-one percent of marketers say they expect to use online video as ...
- SpotX Partners With Sharethrough On Outstream VideoThe video advertising and monetization platform SpotX and the native supply-side platform ...
- Tremor Video DSP Rolls Out Programmatic Video Brand Safety PlanThe brand-safety element will be backed by contextual intelligence tools, such as ...
- Connected TV Advertising Poised To 'Dramatically Increase'SteelHouse's survey of marketers found that 78% plan to buy ad inventory ...
- Data-Driven Video Ads On The RiseThe annual Global Video Benchmarks Study released by video marketing platform Innovid ...
- Verve Buys Video Ad Platform ReceptivAri Brandt, Receptiv's co-founder and CEO, will stay on with the combined ...
- Giant Media Releases Pre-Buy Brand Suitability Tool For YouTubeThe tool, VuePlanner, provides "an analysis of the brand suitability and contextual ...
- SeaChange Launches Suite Of Video Ad-Tech ToolsSeaChange International's new tools are designed to help traditional video providers, over-the-top ...
- Clinch, Tapad Partner To Boost Scalable Video PersonalizationMarketers will be able to combine the identity-driven data of the Tapad ...
- Pixability Taps New COO, CROThe video advertising platform Pixability has reworked its executive ranks, promoting Nancy ...
