Tag results for "programmatic video"
- Roku Launches 'Activation Insights' OTT Ad ProductRoku is expanding its suite of OTT advertising tools. The latest tracks ...
- Comcast Technology Solutions Rolls Out Global Ad Management OfferingThe new product is designed to be fully integrated, encompassing creative, media ...
- Controlling Hulu, Disney Plots A Synergized Path ForwardDisney will benefit from the direct customer relationship, as well as synergies ...
- YouTube Ads Are Getting LongerFrom 2018-'19, the percentage of six-second ads on YouTube declined by 20% ...
- Quibi Seeks To Raise Another $1B Ahead Of Streaming LaunchQuibi (short for "quick bites') is the upcoming ad-supported subscription streaming video ...
- Amazon Prime Video Hijacks Upfront Attention With 'Marvelous' Food TruckOutside the upfront locations across NYC, a Carnegie Deli-themed food truck -- ...
- IAB Releases User-Generated Content Guide For MarketersThe IAB has had an "important shift in thinking" when looking at ...
- WarnerMedia Touts AT&T Ownership, Teases Streaming Plans At UpfrontLeaning into advertising and the power of its parent company, WarnerMedia is ...
- CBS Promotes Streaming Prowess At UpfrontExecutives at CBS had a message for its rivals: Welcome to the ...
- NBC Embraces Ad-Supported Streaming At UpfrontCalling it the "largest initiative in our company's history," NBCU ad sales ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- Streaming News Wars Heat UpOnce limited to traditional broadcast news windows, or cable news channels, news ...
- Up To 47% Of Streaming Ads May Not Be Delivered ProperlyA Conviva study suggests streaming ads are not living up to the ...
- Disney Has 'Dialogue' With Comcast About Selling Hulu StakeDisney CEO Bob Iger suggested that a deal in which Comcast sold ...
- Fox Does Not See 'Meaningful' Direct-To-Consumer OpportunityFox's strategy is in stark contrast to many competitors. It does not ...
- FuboTV Taps Flatley To Lead Ad SalesFlatley joins FuboTV from Dish's Sling TV, where he was on the ...
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, MobileThe explosive growth was largely driven by digital video advertising, which grew ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- Tubi Acquires Streaming Rights To 'The Apprentice'All 15 seasons of the NBC show will be available to stream ...
- YouTube Pushes Scale, Original Series At NewfrontYouTube says it reaches more 18-49s in the U.S. than every cable ...
- Tremor Video DSP Leverages Data, Launches Creative StudioThe video advertising platform Tremor Video DSP is launching an in-house creative ...
- VideoAmp Raises $70M, Taps Liguori For BoardIn conjunction with the $70 million raised, Raine Group invested $50 million ...
- Target Media Network Rebrands As RoundelRoundel will still be built around Target's first-party data and will "always ...
- Trade Desk Taps Samba TV For Programmatic TV ToolThe companies say the deal will help marketers make better decisions and ...
- Roku Veterans Launching CTV Ad NetworkThe new company, called Tetra TV, LLC, will pool video inventory from ...
- Verizon Media Expands DSP Audio Inventory, Video ProgrammingPodcast, music, talk and radio inventory from Pandora and iHeartRadio will now ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video MarketplaceDubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide a ...
- IAB Tech Lab Replaces Interactive APISIMID is designed to be a replacement for the Video Player Ad ...
- Factual Launches Location-Based Measurement Intelligence SolutionThe company is trying to connect ads that consumers see through programmatic ...
- Consumers Open To Ad-Supported OTT OfferingsA survey found that 72% of viewers recalled ads and 40% said ...
