Tag results for "programmatic video"
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear'sMedia buyers surveyed by IAB at the end of Q1 now s ...
- SmileDirect Aligns Brand/Performance Mix With Every Video ScreenSmileDirect has a lot of explaining to do. The maverick D2C smi ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH CampaignHow do you stand out when launching your first retail store ...
- Pandora Thrives with a Full Funnel Approach to E-commerceWhat happens when a retailer's business model is completely upended, and th ...
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S.Participating publishers use the fully auditable GPS supply marketplace to reserve premi ...
- GM Kicks the Advanced TV TiresTest and learn, gather data, repeat. That seems to be the formu ...
- SpotX Launches Programmatic Addressable SolutionsSpotX, which works with 97% of major U.S. ad-supported OTT video provide ...
- Buying Biden: Politics Is About To Eat The InternetMost money will be going into video because it is the be ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect BrandsGumGum plans to announce a partnership this week that brings its Veri ...
- Why Programmatic Advertising Won't Work On TVProgrammatic has provided cover for a massive amount of fraud. It h ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad FraudSophisticated malware that lives on a person's device can now learn a ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV ReachNews Corp. will own 7% of Tremor in the deal. Tremor h ...
- Verizon Media's Ivan Markman On 2020's Major Video TrendsThe chief business officer sees AVOD starting to gain advantage in ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku IntensifiesThe removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmat ...
- Programmatic Video Drives UK Ad GrowthVideo display is nearly at parity with non-video display -- thanks ...
- Five Steps To Mastering Programmatic VideoThe rise of programmatic video is meteoric, but brands must understand nuan ...
- Discovery, Inc., Gamut Partner To Offer Local OTT Ad InventoryThe partnership will enable advertisers to scale their local-market OTT campaigns "wi ...
- A New Forum For The Brave New World Of Advanced TVDigital News Daily's editor launches a weekly column dedicated to exploring th ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New CountriesNielsen first began measuring YouTube via DAR in 2017, exclusively in t ...
- Simulmedia Expands D2Cx CapabilitiesAmong the changes, per Simulmedia CEO Dave Morgan: campaign minimums are bei ...
- Extreme Reach Expands AdBridge Solution To Sell SideThe ultimate goal is one supply chain connecting the buy side ...
- Pixability Taps Chris Woods As CROWhile Pixability is best known for its expertise on YouTube, the compa ...
- Tremor Video DSP Adds Inventory From Outstream Video, DOOHThe company is betting these new formats, alongside existing inventory, will enhan ...
- Roku Launches 'Activation Insights' OTT Ad ProductRoku is expanding its suite of OTT advertising tools. The latest trac ...
- Comcast Technology Solutions Rolls Out Global Ad Management OfferingThe new product is designed to be fully integrated, encompassing creative, med ...
- Controlling Hulu, Disney Plots A Synergized Path ForwardDisney will benefit from the direct customer relationship, as well as synergi ...
- YouTube Ads Are Getting LongerFrom 2018-'19, the percentage of six-second ads on YouTube declined by 2 ...
- Quibi Seeks To Raise Another $1B Ahead Of Streaming LaunchQuibi (short for "quick bites') is the upcoming ad-supported subscription streaming vid ...
- Amazon Prime Video Hijacks Upfront Attention With 'Marvelous' Food TruckOutside the upfront locations across NYC, a Carnegie Deli-themed food truck ...
- IAB Releases User-Generated Content Guide For MarketersThe IAB has had an "important shift in thinking" when looking ...
