Tag results for "programmatic video"
- YouTube Launching 'Creative Suite' For BrandsThe new product, announced Wednesday at Cannes, combines three new tools to ...
- SpotX To Launch Connected TV Education SeriesThe supply-side video advertising and monetization platform SpotX is planning to launch ...
- Tru Optik Rolls Out Cross-Device OTT Measurement SolutionThe OTT and CTV audience intelligence and data management platform Tru Optik ...
- Nielsen, FreeWheel To Measure OTT And VOD ViewingNielsen and FreeWheel, the video advertising platform owned by Comcast, will expand ...
- BrightLine Adds Voice Activation To Enhanced OTT Ad PlatformAdvanced TV advertising company BrightLine is adding voice activation to its InCast ...
- IAB Tech Lab Releases VAST 4.1 For Public CommentThe open comment period will run through July 14, after which the ...
- Brand Awareness Key Driver For Video AdvertisingSixty-one percent of marketers say they expect to use online video as ...
- SpotX Partners With Sharethrough On Outstream VideoThe video advertising and monetization platform SpotX and the native supply-side platform ...
- Tremor Video DSP Rolls Out Programmatic Video Brand Safety PlanThe brand-safety element will be backed by contextual intelligence tools, such as ...
- Connected TV Advertising Poised To 'Dramatically Increase'SteelHouse's survey of marketers found that 78% plan to buy ad inventory ...
- Data-Driven Video Ads On The RiseThe annual Global Video Benchmarks Study released by video marketing platform Innovid ...
- Verve Buys Video Ad Platform ReceptivAri Brandt, Receptiv's co-founder and CEO, will stay on with the combined ...
- Giant Media Releases Pre-Buy Brand Suitability Tool For YouTubeThe tool, VuePlanner, provides "an analysis of the brand suitability and contextual ...
- SeaChange Launches Suite Of Video Ad-Tech ToolsSeaChange International's new tools are designed to help traditional video providers, over-the-top ...
- Clinch, Tapad Partner To Boost Scalable Video PersonalizationMarketers will be able to combine the identity-driven data of the Tapad ...
- Pixability Taps New COO, CROThe video advertising platform Pixability has reworked its executive ranks, promoting Nancy ...
- Tremor Video DSP To Launch Geo-Behavioral Targeting Solution For OTTThe new solution is geared toward content on TV screens, which are ...
- Six-Second Video Ads Explode In PopularityThe number of vendors running this ad format is up 300% compared ...
- Wibbitz Opens AI Video-Creation Platform To Brands And AgenciesWibbitz has, until this point, primarily served as a tool for publishers ...
- Telaria Rolls Out Integrated Video Management PlatformThe brings together ad serving and analytics, with three application suites tackling ...
- GroupM Revealed To Be Videology's Largest Creditor, Owed $35 Million-PlusIn a rare public disclosure revealing the financial relationship between a big ...
- Videology Files For Bankruptcy, Agrees To Sell To AmobeeAs part of the bankruptcy process, other parties will be able to ...
- OpenX Launches Opt-In Mobile Video Ad ExchangeThe exchange is dedicated to ads that consumers choose to watch in ...
- SpotX Taps Zvelo To Enhance Brand Safety On PlatformThe new deal will allow Zvelo to proactively identify and categorize websites ...
- Tremor Video DSP To Integrate Grapeshot Brand-Safety CapabilityThe announcement was made as the Interactive Advertising Bureau holds its annual ...
- SpotX Adds Nielsen Data For Connected TV AnalyticsVideo advertising platform SpotX will be applying Nielsen data to its connected ...
- Video Now Driving Twitter's BusinessOn the company's quarterly earnings call Wednesday, Twitter executives credited lower cost ...
- Facebook Expanding Pre-Roll Video Use"We have seen promising signs, so we are expanding testing to places ...
- 4C Rolls Out 'Scope' PlatformThe new tool includes cross-channel measurement, intelligence and activations from social media ...
- Procter & Gamble Returns To YouTubeP&G pulled back from the platform last year over brand safety concerns. ...
