Tag results for "programmatic video"
- Tru Optik Taps Kosinski To Lead SalesKosinski will lead the company's growing sales operation, including oversight of revenue, ...
- JW Player Adds Telaria, PubMatic, And EMX To Video Player Bidding SolutionThe Video Player Bidding solution lets JW Player clients, which include Vice ...
- Significant Rise In Digital Ad Fraud In Q4 2018The U.S. had an average fraud rate of 21% in Q4, up ...
- Cinedigm Acquires Future Today In $60M DealThe combination of Cinedigm and Future Today's channels will make it easier ...
- YouTube Brand Safety Blowback Appears Short-LivedWhile a few advertisers were vocal about their decision to exit the ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio DealThe company outlined three initiatives that will form the core of FreeWheel ...
- OTT Ad Inventory: 18% Is FraudulentWhile OTT platforms have many built-in advantages compared to more open digital ...
- Samba TV Integrates With Google To Measure TV Tune-InThe partnership will allow TV networks, content owners and programmers to measure ...
- Tremor Video DSP Expands CTV Business Ahead Of RhythmOne AcquisitionTremor Video is adding new capabilities to its CTV offerings that incorporate ...
- Survata To Measure Ad Impact On HuluMeasurement and research firm Survata is now measuring the impact of video ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when it ...
- Sling TV Tripled Advertising Revenues In 2018, Credits Dynamic Ad InsertionSling supports DAI on more than 90 of its networks. Those ads ...
- Sling TV Cutting Prices Amid Increased CompetitionSling's promotion, tied to tax season, offers 40% subscription prices for the ...
- Conagra's Evolved Strategy"We do media first and then content. With our new personalization mindset, ...
- Moving Video Forward A Frame At A Time: A Brand's PerspectiveAs far as measurement goes, "the challenge is there are too many ...
- Beeswax Integrates With Operative, Simplifies Programmatic BuysThe integration allows for publishers to bundle linear and digital inventory together ...
- FreeWheel, Data Plus Math Partner On Cross-Screen Attribution SolutionClients of FreeWheel Market will be able to use the tool to ...
- Telaria, ZypMedia Forge OTT Ad DealZypMedia's Ramandeep Ahuja said the deal "bolsters our ability to connect local ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video SegmentsThe deal will allow marketers who use FreeWheel markets to access advanced ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSPThe company's programmatic advertising spend is worth tens of millions of dollars ...
- SpotX Implements The Trade Desk's Unified ID SolutionUnified ID lets different companies in the digital ad supply chain integrate ...
- DistroScale Launches Free OTT Offering, DistroTVThe company has forged partnerships with Bonnier (the owner of Saveur and ...
- Vice Media Inks Video, Display Ad Deal With TeadsVice is approaching Teads as a partner that can help the company ...
- Cheddar Taps Telaria As Programmatic SSPThe deal comes in the midst of a rapid expansion by Cheddar. ...
- Hulu Lowers Price For Ad-Supported TierWith its advertising business spinning into high gear with programmatic options, direct-sales ...
- Samba TV, Reelgood Partner On Smart TV GuideThe deal will bring scale to Reelgood's product on TV screens while ...
- Hulu Launching Attribution Solution To Enhance Metrics, DataThe in-house attribution product will track consumers from when they view an ...
- Outside TV Taps Telaria To Monetize Connected TV InventoryOutside TV recently struck a deal with Samsung to have its app ...
- TripleLift Taps Former AppNexus Exec Eifler To Spearhead Expansion PushEifler is tasked with moving the company's expansion into over-the-top video and ...
- SpotX To Benefit From RTL Acquisition Of YospaceAt the heart of the deal is Yospace's expertise in server-side ad ...
