Tag results for "programmatic video"
- CTV, Social Media: Battling For 'Must Buy' StatusA study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Viamedia Acquires LocalFactor, Strengthens Local Ad OptionsThe alliance gives LocalFactor customers more premium video-based inventory and customer suppor ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV TargetingThe integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- Meta, Where's The AI Video Tech To Identify Hateful Trigger Words In Videos?As I watched news of the domestic terrorist attack on New Year ...
- Social Video, CTV Are Top Choices For Streaming AdsThree quarters of buying advertising on connected television apps is automated, ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic ShareCTV advertising will continue to outpace social and search and programmatic-platform reven ...
- Google Must Face Antitrust Claims For Phasing Out Flash"The complaint plausibly alleges that through its Chrome browser, Google abruptly transition ...
- DOOH Video Climbing In Ad SpendAdvertisers are increasing their use of short-form vertical video content from soci ...
- Spending Growth For Open Programmatic CTV Ads Slowed In Q3Latin America's strength in open programmatic ad spending on CTV offset weakne ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV SolutionThe solution aims to streamline and improve transparency in CTV programmatic buy ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H GrowthThe U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- TikTok Remains Favorite Social Media App For U.S. TeensSnapchat and Instagram also among the most popular social media apps amo ...
- Video Captions Are Especially Popular Among Younger Viewers Of StreamingMore than half of people who regularly use captions do so ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled ScreensProgrammatic has become much more popular among media owners. OOH screens gr ...
- Google Disregarded Own Rules On Ad Placements, Research SaysAbout 80% of the time, ads distributed by Google Video Partners don ...
- Delisted CTV Apps Shot Up 452% In Q3Marketers invested an estimated $3 million in programmatic ad spend on delist ...
- Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV BuysMajorities of U.S. and UK advertisers surveyed indicate more granular content insigh ...
- CTV Advertising Can Reach 94% Of US HouseholdsOpen programmatic ad spending on connected television this year has risen 3 ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime DayAdvertisers boosted their spending by 62% from a year earlier on Amazon ...
- Google To Release Video Page IndexingGoogle began rolling out a video indexing report in Search Console ...
- Top-Line Growth in Today's Crowded Video LandscapeIntroducing a new brand can be daunting in today's ever-expanding video landscap ...
- Selling In-House, In-HouseHunter Douglas has been on a five-year journey of bringing ever mo ...
- Streaming Time Grows With Smart TV Ownership WorldwideSmart TVs posted the biggest increase in streaming time, with a 3 ...
- Growth Rate For Digital Ad Revenue Wanes As Recovery PersistsYearly growth in U.S. digital ad spending slowed from 62% in t ...
- Mobile, Social, Digital Video Are Top Advertising Priorities For 2022Mobile video, in particular, is poised for growth. "As more consumers shi ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear'sMedia buyers surveyed by IAB at the end of Q1 now s ...
- SmileDirect Aligns Brand/Performance Mix With Every Video ScreenSmileDirect has a lot of explaining to do. The maverick D2C smi ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH CampaignHow do you stand out when launching your first retail store ...
