Tag results for "programmatic video"
- Samba TV, Reelgood Partner On Smart TV GuideThe deal will bring scale to Reelgood's product on TV screens while ...
- Hulu Launching Attribution Solution To Enhance Metrics, DataThe in-house attribution product will track consumers from when they view an ...
- Outside TV Taps Telaria To Monetize Connected TV InventoryOutside TV recently struck a deal with Samsung to have its app ...
- TripleLift Taps Former AppNexus Exec Eifler To Spearhead Expansion PushEifler is tasked with moving the company's expansion into over-the-top video and ...
- SpotX To Benefit From RTL Acquisition Of YospaceAt the heart of the deal is Yospace's expertise in server-side ad ...
- Innovid Raises $30M To Expand Global Operations, Ad TechThe company says that it will use the cash influx to build ...
- What Will 2019 Bring For Video Advertising And Streaming Video?Digital and streaming video continues to accelerate at a rapid pace, both ...
- OTT Ad Fraud Likely To Increase In Coming YearsStreaming video consumption is growing faster than the measurement protocols. With viewership ...
- Discovery, SpotX Partner For Automated Guaranteed Programmatic CampaignsUsers of Discovery's suite of apps will be served campaigns dynamically purchased ...
- Xandr CEO Tees Up 2019 Priorities: Build Premium Ad Market, Led By VideoLesser outlined the top priorities for Xandr with a continued focus on ...
- Amazon Ran Most-Watched Ad On YouTube In 2018The shopping giant's Super Bowl commercial "Alexa Loses Her Voice" garnered more ...
- Connected TV Ad Requests Skyrocketed In 2018There were 1,718,541,020 CTV ad requests in Nov. 2017, and 29,901,704,314 ad ...
- Hulu Turns Advertising Into A 'Strategic Advantage'Hulu gives consumers the option to get a cheaper tier of service ...
- YouTube's 'Ads of The Year' Lean Into Platform's StrengthsThe winners of YouTube's 2018 ads of the year included videogame companies, ...
- Hulu To Launch New Private MarketplaceThe automated, biddable marketplace will be operated by the supply-side video advertising ...
- Companies Rethink The TV Ad Model For OTT"It is clear to us that consumers are not going to stand ...
- AnyClip Rolls Out 'LuminousX' Video PlatformThe company's software analyzes the content of the page, then tags people, ...
- Ryff Readies Dynamic Product Placement Tech, Cuts Deal With Endemol ShineThe virtual product placement market is getting crowded, with Google, among others, ...
- Premion Taps Three Execs To Boost Local OTT Ad SalesCTV and OTT remain very much emerging platforms from an ad sales ...
- YouTube Ups The Pressure In Article 13 FightThis week the company is launching a campaign, called "#SaveYourInternet," to convince ...
- YouTube To Introduce 'Ad Pods' That Stack 2 Commercials TogetherYouTube is adding a new advertising solution to its portfolio -- one ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV RetargetingTremor Video DSP and Alphonso have had an exclusive partnership for the ...
- Pixalate Secures MRC Accreditation For OTT Ad Fraud DetectionPixalate says it has become the first company to receive Media Rating ...
- Digital Video Ad Spend Is AcceleratingThe report found that video advertising revenue hit $7 billion in the ...
- IAB Tech Lab Releases Final Version Of VAST 4.1The IAB Tech Lab and Digital Video Working group say VAST 4.1 ...
- Connected TV Political Ad Spend SoarsCampaigns may have shifted their budgets as Election Day drew near, although ...
- The Future Of Streaming Video Has Opportunities -- And Warning SignsAt the heart of streaming's future is the question of commercials. Netflix ...
- EDO Raises $12M To Scale TV Analytics PlatformCofounded in 2015 by actor Edward Norton and the tech entrepreneur Daniel ...
- Storytelling Is Key For 6-Second Ad SuccessEmotional connections and a good story are crucial to an ad's success ...
- Study: Mobile Video Ads With Interactive Call-To-Action Deliver Better ResultsThe IAB study showed that all CTAs are successful in increasing consumer ...
