Tag results for "programmatic video"
- Streaming Time Grows With Smart TV Ownership WorldwideSmart TVs posted the biggest increase in streaming time, with a 3 ...
- Growth Rate For Digital Ad Revenue Wanes As Recovery PersistsYearly growth in U.S. digital ad spending slowed from 62% in t ...
- Mobile, Social, Digital Video Are Top Advertising Priorities For 2022Mobile video, in particular, is poised for growth. "As more consumers shi ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media BuyingManaging campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top ConcernMany marketing professionals said external regulation is necessary to make the advertisi ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear'sMedia buyers surveyed by IAB at the end of Q1 now s ...
- SmileDirect Aligns Brand/Performance Mix With Every Video ScreenSmileDirect has a lot of explaining to do. The maverick D2C smi ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH CampaignHow do you stand out when launching your first retail store ...
- Pandora Thrives with a Full Funnel Approach to E-commerceWhat happens when a retailer's business model is completely upended, and th ...
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S.Participating publishers use the fully auditable GPS supply marketplace to reserve premi ...
- GM Kicks the Advanced TV TiresTest and learn, gather data, repeat. That seems to be the formu ...
- SpotX Launches Programmatic Addressable SolutionsSpotX, which works with 97% of major U.S. ad-supported OTT video provide ...
- Buying Biden: Politics Is About To Eat The InternetMost money will be going into video because it is the be ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect BrandsGumGum plans to announce a partnership this week that brings its Veri ...
- Why Programmatic Advertising Won't Work On TVProgrammatic has provided cover for a massive amount of fraud. It h ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad FraudSophisticated malware that lives on a person's device can now learn a ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV ReachNews Corp. will own 7% of Tremor in the deal. Tremor h ...
- Verizon Media's Ivan Markman On 2020's Major Video TrendsThe chief business officer sees AVOD starting to gain advantage in ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku IntensifiesThe removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmat ...
- Programmatic Video Drives UK Ad GrowthVideo display is nearly at parity with non-video display -- thanks ...
- Five Steps To Mastering Programmatic VideoThe rise of programmatic video is meteoric, but brands must understand nuan ...
- Discovery, Inc., Gamut Partner To Offer Local OTT Ad InventoryThe partnership will enable advertisers to scale their local-market OTT campaigns "wi ...
- A New Forum For The Brave New World Of Advanced TVDigital News Daily's editor launches a weekly column dedicated to exploring th ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New CountriesNielsen first began measuring YouTube via DAR in 2017, exclusively in t ...
- Simulmedia Expands D2Cx CapabilitiesAmong the changes, per Simulmedia CEO Dave Morgan: campaign minimums are bei ...
- Extreme Reach Expands AdBridge Solution To Sell SideThe ultimate goal is one supply chain connecting the buy side ...
- Pixability Taps Chris Woods As CROWhile Pixability is best known for its expertise on YouTube, the compa ...
- Tremor Video DSP Adds Inventory From Outstream Video, DOOHThe company is betting these new formats, alongside existing inventory, will enhan ...
- Roku Launches 'Activation Insights' OTT Ad ProductRoku is expanding its suite of OTT advertising tools. The latest trac ...
- Comcast Technology Solutions Rolls Out Global Ad Management OfferingThe new product is designed to be fully integrated, encompassing creative, med ...
