Video Captions Are Especially Popular Among Younger Viewers Of Streaming


Reading captions while watching a streamed movie or television show isn’t considered a chore among a significant portion of younger consumers. Instead, 61% of Gen Z adults and 58% of millennials say they regularly use the subtitles feature on streaming platforms, compared with 30% of Gen Xers and 27% of …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications