- Comcast, Disney In Arbitration As Comcast Cuts Off Funds For Hulu: Report
Digital News Daily, Karlene Lukovitz - Friday, May 26, 2023
The companies are still "tens of billions" apart on their valuations ...
- BET+ To Launch Ad-Supported Tier Next Month
Digital News Daily, Karlene Lukovitz - Friday, May 12, 2023
The launch comes as Paramount Global has been exploring a potential sa ...
- Disney+ AVOD Outpacing Rivals, Up To 36% Of New Sign-Ups
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
In comparison, Netflix's new ad-supported option accounted for 19% of its n ...
- Netflix's Ad Tier Drives High U.S. Sign-Up Rate, Driven By Returning Subscribers
Digital News Daily, Karlene Lukovitz - Thursday, January 19, 2023
Three-quarters of the subscriber adds initially drawn by the with-ads tier we ...
- TikTok Ads Increasingly Driving Kids' Product Requests, Purchases
Digital News Daily, Karlene Lukovitz - Wednesday, January 18, 2023
YouTube still dominates, but TikTok's influence with kids is gaining both ...
- Google Sends 'Love Letter To World' Centered On Year In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
The search trends identify transformation and change in 2022 as the wor ...
- Study Shows Why "Hybrid" VOD Services Are The Model Of The Future
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
Subscriber retention is a major advantage of offering both ad-supported and subscription-driv ...
- Handicapping The Battle Of The Titans
Advanced TV Insider, Karlene Lukovitz - Friday, October 14, 2022
Will Netflix or Disney+ "win" as their new AVODs go mano ...
- Netflix To Launch Ad-Supported Tier In U.S. Nov. 3, Beating Disney+
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Ad inventory already "nearly sold out," Netflix says. ...
- YouTube Shorts Monetization Could Be A 'Big Success,' Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 27, 2022
Google has built YouTube into the dominant player in the OTT vid ...
- Streaming Ads: Relevance Offsets Load -- Up To A Point
Advanced TV Insider, Karlene Lukovitz - Friday, August 19, 2022
Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfactio ...
- Trade Desk Sees 35% Higher Q2 Revenue, Strong CTV Business
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
"CTV is evolving faster than anyone predicted," said Trade Desk CEO Je ...
- SVOD Cancellations, Additions Increasingly Driven By Price
Video Insider, Karlene Lukovitz - Tuesday, July 12, 2022
In April, free-trial offers were the No. 1 reason cited by SV ...
- Simpli.fi Adds Google Ads, YouTube Advertising, Consolidating Media Buys Under One Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
The addition of Google Ads and YouTube advertising is expected to chan ...
- Streaming Time Grows With Smart TV Ownership Worldwide
Research Intelligencer, - Friday, May 20, 2022
Smart TVs posted the biggest increase in streaming time, with a 3 ...
- Disney+ AVOD To Limit Ads To 4 Minutes Per Hour, Preclude Ads To Preschoolers
Digital News Daily, Karlene Lukovitz - Tuesday, May 17, 2022
Ad load would be about the same as HBO Max's ad-supported tie ...
- LightShed's Greenfield Slams Netflix Ad Pivot, Thinks It Could Become Takeover Target
Digital News Daily, Karlene Lukovitz - Monday, April 25, 2022
Advertising only serves to "hurt engagement," contends analyst Rich Greenfield, who poin ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...
- Peacock, Paramount+ Have Highest Shares of Lower-Priced Ad-Supported Subs Among Major Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, March 25, 2022
Discovery+ and HBO Max have had less uptake for their ad-supported tier ...
- Netflix CFO On Ad-Supported Tier: 'Never Say Never'
Digital News Daily, Karlene Lukovitz - Wednesday, March 9, 2022
While an ad-supported tier still isn't in Netflix's plans, Spence Neumann acknowledg ...
- Update: Disney To Launch Ad-Supported Disney+ Tier In U.S This Year, Expand Globally In 2023
Digital News Daily, Karlene Lukovitz - Friday, March 4, 2022
Disney+'s growth rate has slowed, and Disney is intent on achieving ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Apple Search Ads ranked as the highest-quality ad network for mobile markete ...
- How Influential Is VOD In Kids' Media Consumption, Ad Recall, Purchase Intent?
Advanced TV Insider, Karlene Lukovitz - Thursday, February 3, 2022
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand perfor ...
- Relevance Trumps High Streamer Ad Loads, Discovery+ Is Prime Example
Video Insider, Karlene Lukovitz - Tuesday, January 25, 2022
Discovery+ is perceived as having high ad loads, but they were deem ...
- Advertisers Rate Video - Including All Forms Of TV - Most Effective in Achieving Goals
Advanced TV Insider, Karlene Lukovitz - Friday, January 21, 2022
Ad executives' estimation of the value of TV -- including linear, addressab ...
- Consumers Seek To Pare Streaming Costs In Quest For Simplicity
Research Intelligencer, - Monday, January 10, 2022
Consumers tend to care about the content more than the platform th ...
- Is Streaming Super-Aggregation Inevitable To Avoid Cable TV's Fate?
Video Insider, Karlene Lukovitz - Tuesday, January 4, 2022
As a new study shows, consumers' mounting frustration with content discovery a ...
- Roku Seeks To Boost Ads By Developing 50 New Originals
Digital News Daily, Karlene Lukovitz - Monday, November 22, 2021
The company, which saw its stock drop after it lowered its 20 ...
- FAST Goes Mainstream: 53% Now Watch Free, Ad-Supported Streamers
Digital News Daily, Karlene Lukovitz - Thursday, November 11, 2021
For paid streamers, the good news is that 77% of those w ...
- Tubular Launches GRP Metrics For YouTube, Facebook
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
GRPs help advertisers plan and measure the viewership for content against targ ...