- Report: Peacock Has Just 11.3M Active, Ad-Supported Viewing Households
Digital News Daily, Karlene Lukovitz - Thursday, February 11, 2021
NBCUniversal reported that Peacock had 33 million "signups" by year-end 2020, b ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction ...
- The Reverent Blue Line
Search & Performance Marketing Daily, Kevin Ryan - Monday, June 15, 2020
Search at its core is a series of thoughts in the fo ...
- Comcast Creates New Platform For Content Owners, Distributors To Sell Set-Top-Box, VOD Inventory
Television News Daily, Wayne Friedman - Tuesday, June 9, 2020
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technolo ...
- Canoe: Cable VOD Impressions Growth Slowed In 2019
Digital News Daily, Karlene Lukovitz - Wednesday, February 19, 2020
That increase in impressions from ads dynamically inserted in national TV netwo ...
- How Can 2020 Be Year Of AVOD When Ad-Free SVODs Are Practically Free?
Media Insider, Dave Morgan - Thursday, January 16, 2020
2020 and the couple of years after are going to be reall ...
- Hulu Lets Brands Target Binge Watchers, Woo Them With New Ad Formats (Including Ad-Free Episodes)
Advanced TV Insider, Karlene Lukovitz - Friday, December 13, 2019
The streamer is demonstrating the power of OTT, on-demand user data a ...