- Comscore: Ad-Supported Driving Most Streaming Growth
MediaDailyNews, Karlene Lukovitz - Tuesday, August 29, 2023
And fully 60% of U.S. CTV households now have no cable/satellite service ...
- Threat Report Finds Malvertising Accelerating Due To Weak Ad Market
MediaDailyNews, Joe Mandese - Thursday, August 17, 2023
The report, the first in a quarterly series published by TAG's Malvertisi ...
- Nvidia Unveils AI Chip As It Builds On Its Partnerships With Ad Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2023
Nvidia unveiled a new AI chip with increased capabilities Tuesday, as t ...
- U.S. Ad-Supported Subscriptions Surpass 100M
Digital News Daily, Karlene Lukovitz - Tuesday, August 1, 2023
Hulu, Peacock and Paramount+ have by far the largest shares, but t ...
- Netflix Brings CPMs Down To Earth, Loosens Microsoft Exclusive, To Accelerate Ad Growth
Digital News Daily, Karlene Lukovitz - Monday, July 31, 2023
Stuck with a revenue guarantee not supported by Netflix's slow ad sal ...
- Video Format Preferences Vary Significantly By Age
Video Insider, Karlene Lukovitz - Monday, July 24, 2023
Even younger versus older Millennials show markedly different preference patterns. ...
- Nearly Half Of Internet Users No Longer Use Linear TV
RTBlog, Joe Mandese - Monday, July 17, 2023
That's up from just 22% two years ago, and sends a sign ...
- 19% Of U.S. Disney+ And 11% Of Netflix Users On Ad-Supported Plans, 85% New
Advanced TV Insider, Karlene Lukovitz - Thursday, July 13, 2023
Survey shows little cannibalization of higher-priced no-ads subs, meaning net growth ...
- 22% Of Adults Have Dropped A Streamer Recently, But Don't Blame The Ads
Digital News Daily, Karlene Lukovitz - Tuesday, July 11, 2023
DirecTV Advertising survey finds top three reasons for dropping paid ad-supported ...
- TransUnion, Magnite Marketplace Now Omnichannel
Digital News Daily, Karlene Lukovitz - Wednesday, July 12, 2023
The marketplace has expanded beyond CTV, to reach audiences across streaming vide ...
- Netflix Likely To Take Ad-Tech In-House To Enable New Formats: Report
Digital News Daily, Karlene Lukovitz - Thursday, July 6, 2023
New ad formats being considered would require direct relationships with consumers a ...
- 25% Of SVOD Subs And One-Third Of New Sign-Ups Are Now Ad-Supported
Digital News Daily, Karlene Lukovitz - Friday, June 30, 2023
Mixing ad-supported and no-ads plans based on specific services is the fastest-growi ...
- Comcast, Disney In Arbitration As Comcast Cuts Off Funds For Hulu: Report
Digital News Daily, Karlene Lukovitz - Friday, May 26, 2023
The companies are still "tens of billions" apart on their valuations ...
- BET+ To Launch Ad-Supported Tier Next Month
Digital News Daily, Karlene Lukovitz - Friday, May 12, 2023
The launch comes as Paramount Global has been exploring a potential sa ...
- Disney+ AVOD Outpacing Rivals, Up To 36% Of New Sign-Ups
Digital News Daily, Karlene Lukovitz - Friday, March 17, 2023
In comparison, Netflix's new ad-supported option accounted for 19% of its n ...
- Netflix's Ad Tier Drives High U.S. Sign-Up Rate, Driven By Returning Subscribers
Digital News Daily, Karlene Lukovitz - Thursday, January 19, 2023
Three-quarters of the subscriber adds initially drawn by the with-ads tier we ...
- TikTok Ads Increasingly Driving Kids' Product Requests, Purchases
Digital News Daily, Karlene Lukovitz - Wednesday, January 18, 2023
YouTube still dominates, but TikTok's influence with kids is gaining both ...
- Google Sends 'Love Letter To World' Centered On Year In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 12, 2022
The search trends identify transformation and change in 2022 as the wor ...
- Study Shows Why "Hybrid" VOD Services Are The Model Of The Future
Digital News Daily, Karlene Lukovitz - Monday, December 12, 2022
Subscriber retention is a major advantage of offering both ad-supported and subscription-driv ...
- Handicapping The Battle Of The Titans
Advanced TV Insider, Karlene Lukovitz - Friday, October 14, 2022
Will Netflix or Disney+ "win" as their new AVODs go mano ...
- Netflix To Launch Ad-Supported Tier In U.S. Nov. 3, Beating Disney+
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Ad inventory already "nearly sold out," Netflix says. ...
- YouTube Shorts Monetization Could Be A 'Big Success,' Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 27, 2022
Google has built YouTube into the dominant player in the OTT vid ...
- Streaming Ads: Relevance Offsets Load -- Up To A Point
Advanced TV Insider, Karlene Lukovitz - Friday, August 19, 2022
Seeing more ads on a streamer doesn't necessarily translate to viewer dissatisfactio ...
- Trade Desk Sees 35% Higher Q2 Revenue, Strong CTV Business
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
"CTV is evolving faster than anyone predicted," said Trade Desk CEO Je ...
- SVOD Cancellations, Additions Increasingly Driven By Price
Video Insider, Karlene Lukovitz - Tuesday, July 12, 2022
In April, free-trial offers were the No. 1 reason cited by SV ...
- Simpli.fi Adds Google Ads, YouTube Advertising, Consolidating Media Buys Under One Company
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 8, 2022
The addition of Google Ads and YouTube advertising is expected to chan ...
- Streaming Time Grows With Smart TV Ownership Worldwide
Research Intelligencer, - Friday, May 20, 2022
Smart TVs posted the biggest increase in streaming time, with a 3 ...
- Disney+ AVOD To Limit Ads To 4 Minutes Per Hour, Preclude Ads To Preschoolers
Digital News Daily, Karlene Lukovitz - Tuesday, May 17, 2022
Ad load would be about the same as HBO Max's ad-supported tie ...
- LightShed's Greenfield Slams Netflix Ad Pivot, Thinks It Could Become Takeover Target
Digital News Daily, Karlene Lukovitz - Monday, April 25, 2022
Advertising only serves to "hurt engagement," contends analyst Rich Greenfield, who poin ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...