- Consumers Seek To Pare Streaming Costs In Quest For Simplicity
Research Intelligencer, - Monday, January 10, 2022
Consumers tend to care about the content more than the platform th ...
- Is Streaming Super-Aggregation Inevitable To Avoid Cable TV's Fate?
Video Insider, Karlene Lukovitz - Tuesday, January 4, 2022
As a new study shows, consumers' mounting frustration with content discovery a ...
- Roku Seeks To Boost Ads By Developing 50 New Originals
Digital News Daily, Karlene Lukovitz - Monday, November 22, 2021
The company, which saw its stock drop after it lowered its 20 ...
- FAST Goes Mainstream: 53% Now Watch Free, Ad-Supported Streamers
Digital News Daily, Karlene Lukovitz - Thursday, November 11, 2021
For paid streamers, the good news is that 77% of those w ...
- Tubular Launches GRP Metrics For YouTube, Facebook
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
GRPs help advertisers plan and measure the viewership for content against targ ...
- What Makes Connatix's Newly Appointed SVP Of Demand Tick
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
Investments in the demand side of Connatix's business continue to rise am ...
- DirecTV Ramps Up National TV Ad Spend With New Streaming Service
Television News Daily, Wayne Friedman - Thursday, September 23, 2021
DirecTV Stream, one of the newest internet-based live TV/on-demand streaming services, h ...
- Six In 10 CTV Households Watch Free, Ad-Supported Streamers
Advanced TV Insider, Karlene Lukovitz - Thursday, August 19, 2021
And YouTube now generates as much in ad revenue as Netflix do ...
- Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming servic ...
- Microsoft Advertising: Video Extensions Launch In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 12, 2021
Microsoft Advertising on Monday released Video Extensions, giving advertisers the opportunity ...
- Paramount+ With Ads Launches Today, Minus Access To CBS Local Stations
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
In addition, Paramount+ will add 1,000 new titles to its feature fi ...
- AVOD Will Be Big, But Will Take Its Time Getting There
Media Insider, Dave Morgan - Thursday, March 25, 2021
Super-fast growth of ad-supported video on demand would move digital platforms in ...
- Report: Peacock Has Just 11.3M Active, Ad-Supported Viewing Households
Digital News Daily, Karlene Lukovitz - Thursday, February 11, 2021
NBCUniversal reported that Peacock had 33 million "signups" by year-end 2020, b ...
- Digital OOH Suppliers Standardize Ad Formats, Venues
MediaDailyNews, Joe Mandese - Wednesday, December 9, 2020
In an effort to remove some of the noise and friction ...
- The Reverent Blue Line
Search & Performance Marketing Daily, Kevin Ryan - Monday, June 15, 2020
Search at its core is a series of thoughts in the fo ...
- Comcast Creates New Platform For Content Owners, Distributors To Sell Set-Top-Box, VOD Inventory
Television News Daily, Wayne Friedman - Tuesday, June 9, 2020
Looking to expand programmatic TV media buying for TV advertisers, Comcast Technolo ...
- Canoe: Cable VOD Impressions Growth Slowed In 2019
Digital News Daily, Karlene Lukovitz - Wednesday, February 19, 2020
That increase in impressions from ads dynamically inserted in national TV netwo ...
- How Can 2020 Be Year Of AVOD When Ad-Free SVODs Are Practically Free?
Media Insider, Dave Morgan - Thursday, January 16, 2020
2020 and the couple of years after are going to be reall ...
- Hulu Lets Brands Target Binge Watchers, Woo Them With New Ad Formats (Including Ad-Free Episodes)
Advanced TV Insider, Karlene Lukovitz - Friday, December 13, 2019
The streamer is demonstrating the power of OTT, on-demand user data a ...