Consumers Seek To Pare Streaming Costs In Quest For Simplicity

Consumers are reaching the limit on what they are willing to pay to subscribe to streaming services. That frustration could lead to greater adoption of free, ad-supported television (FAST) and ad-supported video-on-demand (AVOD) platforms. Some 40% of U.S. consumers said they will cut their spending on media subscriptions or one-time …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications