Social Video, CTV Are Top Choices For Streaming Ads
- by Robert Williams , July 17, 2024
Newer video channels such as social media and connected television are considered “must-buys” by most advertising decision makers surveyed for the IAB’s "Digital Video Ad Spend & Strategy Report." Seventy percent of respondents said social video and 69% said CTV were must-have’s in their media plans.
Amid this demand, the …
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