- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and th ...
- GroupM Taps SpotX To Expand Programmatic Video Offering To U.S.
Digital News Daily, Karlene Lukovitz - Friday, October 23, 2020
Participating publishers use the fully auditable GPS supply marketplace to reserve premi ...
- GM Kicks the Advanced TV Tires
Brand Insider Podcast, Steve Smith - Friday, September 25, 2020
Test and learn, gather data, repeat. That seems to be the formu ...
- SpotX Launches Programmatic Addressable Solutions
Digital News Daily, Karlene Lukovitz - Tuesday, September 22, 2020
SpotX, which works with 97% of major U.S. ad-supported OTT video provide ...
- Buying Biden: Politics Is About To Eat The Internet
MediaPost Connect, Nina Lentini - Friday, August 28, 2020
Most money will be going into video because it is the be ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, July 6, 2020
GumGum plans to announce a partnership this week that brings its Veri ...
- Why Programmatic Advertising Won't Work On TV
Media Insider, Dave Morgan - Thursday, February 27, 2020
Programmatic has provided cover for a massive amount of fraud. It h ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
Digital News Daily, Laurie Sullivan - Thursday, January 30, 2020
Sophisticated malware that lives on a person's device can now learn a ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV Reach
Television News Daily, Wayne Friedman - Monday, January 6, 2020
News Corp. will own 7% of Tremor in the deal. Tremor h ...
- Verizon Media's Ivan Markman On 2020's Major Video Trends
Video Insider, Karlene Lukovitz - Tuesday, December 24, 2019
The chief business officer sees AVOD starting to gain advantage in ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku Intensifies
Video Insider, Karlene Lukovitz - Tuesday, December 17, 2019
The removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmat ...
- Programmatic Video Drives UK Ad Growth
London Blog, Sean Hargrave - Wednesday, October 16, 2019
Video display is nearly at parity with non-video display -- thanks ...
- Five Steps To Mastering Programmatic Video
MAD London, Bill Swanson - Thursday, October 3, 2019
The rise of programmatic video is meteoric, but brands must understand nuan ...
- Discovery, Inc., Gamut Partner To Offer Local OTT Ad Inventory
Digital News Daily, Karlene Lukovitz - Tuesday, August 13, 2019
The partnership will enable advertisers to scale their local-market OTT campaigns "wi ...
- A New Forum For The Brave New World Of Advanced TV
Advanced TV Insider, Karlene Lukovitz - Friday, August 9, 2019
Digital News Daily's editor launches a weekly column dedicated to exploring th ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New Countries
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Nielsen first began measuring YouTube via DAR in 2017, exclusively in t ...
- Simulmedia Expands D2Cx Capabilities
Digital News Daily, Alex Weprin - Monday, June 3, 2019
Among the changes, per Simulmedia CEO Dave Morgan: campaign minimums are bei ...
- Extreme Reach Expands AdBridge Solution To Sell Side
Digital News Daily, Alex Weprin - Monday, June 3, 2019
The ultimate goal is one supply chain connecting the buy side ...
- Pixability Taps Chris Woods As CRO
Digital News Daily, Alex Weprin - Friday, May 31, 2019
While Pixability is best known for its expertise on YouTube, the compa ...
- Tremor Video DSP Adds Inventory From Outstream Video, DOOH
Digital News Daily, Alex Weprin - Friday, May 24, 2019
The company is betting these new formats, alongside existing inventory, will enhan ...
- Roku Launches 'Activation Insights' OTT Ad Product
Digital News Daily, Alex Weprin - Wednesday, May 22, 2019
Roku is expanding its suite of OTT advertising tools. The latest trac ...
- Comcast Technology Solutions Rolls Out Global Ad Management Offering
Digital News Daily, Alex Weprin - Wednesday, May 22, 2019
The new product is designed to be fully integrated, encompassing creative, med ...
- Controlling Hulu, Disney Plots A Synergized Path Forward
Digital News Daily, Alex Weprin - Friday, May 17, 2019
Disney will benefit from the direct customer relationship, as well as synergi ...
- YouTube Ads Are Getting Longer
Digital News Daily, Alex Weprin - Friday, May 17, 2019
From 2018-'19, the percentage of six-second ads on YouTube declined by 2 ...
- Quibi Seeks To Raise Another $1B Ahead Of Streaming Launch
Digital News Daily, Alex Weprin - Thursday, May 16, 2019
Quibi (short for "quick bites') is the upcoming ad-supported subscription streaming vid ...
- Amazon Prime Video Hijacks Upfront Attention With 'Marvelous' Food Truck
Digital News Daily, Alex Weprin - Thursday, May 16, 2019
Outside the upfront locations across NYC, a Carnegie Deli-themed food truck ...
- IAB Releases User-Generated Content Guide For Marketers
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
The IAB has had an "important shift in thinking" when looking ...
- WarnerMedia Touts AT&T Ownership, Teases Streaming Plans At Upfront
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
Leaning into advertising and the power of its parent company, WarnerMedia ...
- CBS Promotes Streaming Prowess At Upfront
Digital News Daily, Alex Weprin - Wednesday, May 15, 2019
Executives at CBS had a message for its rivals: Welcome to t ...