Tag results for "programmatic video"
- U.S. Digital Ad Revenue Passes $100 Billion, Driven By Video, MobileThe explosive growth was largely driven by digital video advertising, which gr ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen ...
- Tubi Acquires Streaming Rights To 'The Apprentice'All 15 seasons of the NBC show will be available to stre ...
- YouTube Pushes Scale, Original Series At NewfrontYouTube says it reaches more 18-49s in the U.S. than every cab ...
- Tremor Video DSP Leverages Data, Launches Creative StudioThe video advertising platform Tremor Video DSP is launching an in-house creati ...
- VideoAmp Raises $70M, Taps Liguori For BoardIn conjunction with the $70 million raised, Raine Group invested $50 milli ...
- Target Media Network Rebrands As RoundelRoundel will still be built around Target's first-party data and will "alwa ...
- Trade Desk Taps Samba TV For Programmatic TV ToolThe companies say the deal will help marketers make better decisions a ...
- Roku Veterans Launching CTV Ad NetworkThe new company, called Tetra TV, LLC, will pool video inventory fr ...
- Verizon Media Expands DSP Audio Inventory, Video ProgrammingPodcast, music, talk and radio inventory from Pandora and iHeartRadio will n ...
- Tremor Video DSP, RhythmOne Team To Launch Private Video MarketplaceDubbed Tremor Video PMPs, powered by RhythmOne, the PMP will provide ...
- IAB Tech Lab Replaces Interactive APISIMID is designed to be a replacement for the Video Player ...
- Factual Launches Location-Based Measurement Intelligence SolutionThe company is trying to connect ads that consumers see through programmat ...
- Consumers Open To Ad-Supported OTT OfferingsA survey found that 72% of viewers recalled ads and 40% sa ...
- Telaria Names Bilins Chief Product Officer, Focuses On Tech ShiftBilins was most recently of product management at Comcast-owned FreeWheel, and befo ...
- Philo Taps SpotX For Programmatic MonetizationSpotX's Demand Facilitation team is also "aggressively communicating to the world ...
- Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV PlatformsWhile platforms like Hulu are delivering advanced ad experiences, companies such ...
- Dish Taps Antonelli To Lead Sling TV Ad SalesDave Antonelli will lead ad strategy and sales for the streaming bundl ...
- SpotX, Clypd Partner On Cross-Platform Ad SolutionThe new solution will unify audience segments across channels, with forecasting, executio ...
- Discovery's Streaming Strategy Takes ShapeWhile competitors Disney and WarnerMedia plan their own branded streaming services, Discove ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social MediaDTC consumers spend 13 hours per week watching live or on-demand streami ...
- Hearst Turns To FreeWheel For OTT Video Ad SolutionAs part of the deal, FreeWheel's Monetization and Revenue Management platform wi ...
- SpotX, BrightLine Expand OTT Ad PartnershipThe enhanced partnership makes SpotX the single point of contact for markete ...
- Taptica Changing Name To Tremor International, Forges New IdentityThe change adopts the name of Tremor Video DSP, one of Taptica ...
- Pluto TV Strikes Content Deal With BBC StudiosEpisodes of "Being Erica," "Bedlam," "Primeval" and "Robin Hood" will appear acro ...
- Teads Hit $430M In 2018 Revenues, Ad Manager Helps Drive GrowthTeads hopes to be a billion-dollar per-year company by 2021. While programmat ...
- CTV Video Ads Accelerate Impressions, EngagementAs CTV rises, short-form video ads are rising as well. Innovid fou ...
- Premion Taps Vilade As Head Of SalesVilade is joining Premion from TrustX, where he was Chief Rvenue Offi ...
- VideoAmp Inks Deals With OTT Platforms, Programmers Ahead Of UpfrontsThe company says A+E Networks, AMC Networks, Sony Crackle, and Tubi ...
- Tru Optik, Oracle Data Cloud Strike Audience Data DealThe deal will make Oracle's audience data available for CTV and O ...
